We put together this comprehensive social media tools list to help you find the best free social media management tools to improve your marketing strategy. It includes hard-to-find tools like Hootsuite, which requires a premium account, and useful metrics tracking and reporting tools such as Twitter Insights plus tons of other ways to grow an audience, schedule social content, track your results and more.
Tools for social media managers are a must for many companies and a lot of entrepreneurs. Whether you want to create visuals, manage social accounts, schedule posts, or search for statistics, there is always a tool to help you do these things. In the list below, you will find the best social media management tools.
Instagram Story DMs
Amy Porterfield, online marketing expert
“I love how I am able to connect directly with my audience through Instagram Story DMs. It’s a game-changer. Because of the ‘Ask Me A Question’ feature, I have been able to not only see where my audience is struggling in their online businesses but also offer real-time, personal solutions to help them. In the past, I’ve felt a bit disconnected from my community across the various social media channels, but this has brought a new level of engagement that feels real to me and ultimately helps my business grow.”
Sendible
Kristi Hines, freelance writer
“Sendible has most of the features you will find in other social media management tools: scheduling, automated sharing via RSS feed, analytics, team management, and keyword monitoring. What sets it apart is the number of networks it connects to: Facebook, Twitter, LinkedIn, Pinterest, Instagram (via email reminder), Tumblr, Medium, Instapaper, Pocket, Flickr, Delicious, Slack, and more.”
Bit.ly
Shayla Price, B2B content marketer
“Bit.ly is a must-have tool for your social media stack. The platform does more than just shorten links. You can use it to track links, measure performance from your campaigns, and learn which channels bring in the most traffic. I use Bit.ly to monitor the daily activity of all my marketing and growth efforts along with most of my clients so I can attribute and track my efforts.”
Missinglttr
Social media promotion is vital to success in the online world, but the act of scheduling posts may not be the reason you bounce of bed every morning. Even if you use a tool to help you speed up the process of blasting all your channels at once, you still need to manually input the text and images for each post. Rinse and repeat to re-promote the posts.
Missinglettr helps you automate the process of creating social content by scraping your blog post content and creating a year’s worth of social content for you: nine individual posts dripped out to your social channels over a year.
This means you can focus on writing long-form blog posts while someone else takes care of the creative side of social promotion and the scheduling of posts, so there’ll be one less thing on your to-do list.
With templates for content creation, scheduling, and facilitating client approvals, plus a custom URL shortener to export campaign assets so they can be used in other marketing initiatives, Missinglettr has some great features that’ll lighten your load. You even get a weekly report so you’re on top of your marketing performance.
MeetEdgar
So you need a content manager but you’re already a one-person-band responsible for evergreen content creation, tech support, and design? Meet MeetEdgar.
A social media management tool that handles both re-sharing your content and optimising your social traffic, MeetEdgar is your handy automated content manager.
Working with your Facebook, Twitter, and LinkedIn profiles through a web plugin, you can keep your social channels populated with posts and check in from wherever you are using your mobile.
MeetEdgar allows you to schedule content re-sharing and monitor traffic while boosting engagement and optimizing the ROI of your digital assets.
By putting your evergreen content out there on the regular, you can increase your traffic and boost engagement. With an automated auto-refill queue, you won’t run out of regular posts. It also features a category-based scheduling tool allowing you to mix different content types so your audience never gets bored.
MeetEdgar also features a URL shortener with in-app click tracking which means you can follow your clicks.
Hootsuite
In the chaotic world of social media, Hootsuite handles multiple social media accounts, bringing them under one login into a single dashboard, and you can sign up free of charge.
One of the most popular social media management tools around, Hootsuite allows for collaboration across team members and an approval process. Alongside the major benefit of seeing all your comments and mentions in one place, you can also assign tasks, plot a social media calendar, and schedule updates.
Through Hootsuite Podium you can check out free online social media courses to develop better social media management skills and learn the fundamentals of social media marketing.
Beyond that, for the more experienced digital marketer, its tools integrate with Facebook, Twitter, Instagram, Google+ and YouTube, giving you an in-depth breakdown of your analytics and allowing you to interact with prospective customers.
You can even integrate other community-based platforms including Reddit, Tumblr, and Storify, which helps gather even more feedback and customer data.
BuzzSumo
Website: https://buzzsumo.com/
Pricing: Plans start at $79/month
Details:
BuzzSumo is a tool that lets you find the most shared content and trending influencers. You can use it to analyze which content performs best for any topic and all you need to do to get started is to search for a topic or a domain.
Through BuzzSumo you’re able all gather a better understanding of your impact on social media and develop smarter content strategies by seeing which of your own pages were engaged with the most. BuzzSumo will break the results down by Facebook, Twitter, Pinterest, and Reddit shares.
This provides the added benefit of being able to see which articles are performing well across the web without having to constantly monitor multiple social channels.
Conclusion
As a social media manager, you may struggle to complete your daily tasks. In fact, many SMM’s quit their jobs because they simply can’t get everything done. To help solve this problem, we’ve compiled a list of the best-in-class tools to help make your life easier. Whether you manage one brand or multiple brands for different organizations, these social media management tools will ensure that you have the resources needed to finish your job to complete satisfaction.