Everyone who is into amazon selling online knows that there is no better place for e-selling than the Amazon.com. And using your amazon seller account, you can sell anything to anyone at any time. What makes an Amazon so great? Amazons are absolutely fabulous because of the wide range of tools they offer sellers.
There are tons of seller tools online free useful to help you perfect your sales methods. These are somewhat simple sales techniques which are easy to follow and works wonders for sellers. Below, I have listed top cool seller tools that will enhance your sales.
Camelcamelcamel
This tool has a wealth of resources and information for Amazon FBA sellers and is particularly useful for those just getting started. It is essentially a website (with free membership registration required) that contains guides, news, tips, add-ons and downloads to help you with your Amazon FBA business. Extra bonus: it is completely free!
Keyworx
Keyworx is a keyword tracker tool specifically designed for Amazon sellers. Keyword tracking is important because having the right keywords in your listing is critical for Amazon SEO: that is ranking at the top of user searches on Amazon. This, in turn, is important because it means more potential customers will see your listing, increasing the chances of making sales. As a new seller, it is highly recommended that you get on top of keywords ASAP, and a tool like this helps to do it quickly. Keyworx has a monthly subscription fee, but this includes on-going support, training, and tutorials. Many will find it worthy of the payment.
Amazon Seller App
This is a free tool to help your retail arbitrage. Its main function is scanning items and then presenting a suggested selling price for you as an FBA seller. This app is fairly basic, but it is a good introductory tool. It can be a great option to try out Amazon FBA without any upfront investment because it is completely free. This makes a good way to “test the waters” of being an Amazon FBA seller.
Octoparse
It’s a fully free web crawler tool for scraping data from Amazon for both Windows and Mac users. Octoparse can extract data including but not limited to the product details, customer reviews, and profiles. As an added bonus, this web crawler also provides built-in Amazon web scraping templates with pre-set extraction data fields. Amazon sellers can enjoy the convenience of data scraping without coding or configuration. You can analyze the data in the form of Excel/HTML/CSV and choose the right market strategy for your business at fingertips. Check out their super easy-to-follow eBay scraping video tutorial on Youtube.
Profit Bandit
Essentially a barcode scanner for retail arbitrage, Profit Bandit supplies pricing information on any given product in less than five seconds. It uses Amazon’s Application Programming Interface (API) to provide real-time data including a product’s Buy Box price. You can also check whether Amazon sells the same item.
When you scan the barcode of any product, the tool accurately computes your profit on Amazon after FBA fees and shipping costs. Plus, it notifies you if the item falls under a restricted category.
Cost: $9.99 per month
Unicorn Smasher
An essential part of running an Amazon FBA business is product research. Knowing your product, what competitors are selling, and what prices consumers prepare to pay can make a huge difference. You may skyrocket sales at healthy profit margins, or struggle to break even. Unicorn Smasher is a website that provides its members with great information, downloads and support to help you with product research.
AMZ Finder
Another important aspect you need to keep in mind as an Amazon FBA seller is customer reviews. Customer reviews are critical for both ranking your listing in Amazon searches and convincing your potential customers to buy (also known as conversion rate optimization or CRO). AMZ Finder helps you seek reviews through automated emailing, offering 500 free emails per month. Paid plans that allow you to send more emails are also available, but 500 per month should be enough for a newbie seller.
Price Blink
Price Blink is an add-on you can download to your browser, which shows the lowest price available on a particular item across different websites. This is useful for Amazon FBA sellers in two ways: firstly as competitor research to see what prices your items are being sold for elsewhere. Secondly, it helps you find the best prices on materials and products you may need for your business.
Sellics
As your business continues to grow, you may consider subscribing to a comprehensive management tool for Amazon sellers. Sellics is an excellent tool specifically made for Amazon FBA. Sellics helps you with the major areas of your business, including SEO, PPC (pay-per-click advertising), research, reviews, competitor monitoring, and inventory management.
Amazon SEO Consultant helps Amazon FBA sellers rank products and exponentially grow their business. Professional consultants use a suite of professional tools to do this, but even a newbie seller will be able to see the benefit of entry-level tools to establish a successful business.
Zon.Tools
Get ahead of the game with the Enterprise Management and Automation Software for Amazon PPC. Zon. Tools automates Amazon sponsored products’ best practices and allows you to manage your campaigns in an unprecedented way. Its smart engines are extremely flexible and can adapt to any Amazon advertising strategy or goal.
Amazon FBA Calculator
Amazon FBA Calculator provides users with extra information such as Sales rank (Current, 7d and 30d averages), Price (Current, 7d and 30d averages), of sellers – all that can be used to quickly pre-fill the calculator and see Profit, Revenue, ROI, etc. Users can even create a shareable link to the results so that it’s easy to discuss them with your teammates or partners.
ProfitGuru
With various ways of searching for products guaranteed to sell on Amazon, ProfitGuru offers the most value for your investment. It is your best tool for wholesale research.
By providing data on the performance of competing products on Amazon based on their respective ASINs, ProfitGuru allows you to glean the potential of your own items to sell on the platform.
This Amazon product research tool is very helpful for newbie sellers. You can use it to find brands in categories where competition is not stiff and whose products are not carried either by the brand owners themselves or by Amazon. Your next step would be to either contact the owners directly and offer to sell their goods or to search for suppliers that already do.
ProfitGuru is already popular among wholesale sellers because it provides supplier information on popular brands. This saves you the effort of going through a vetting process with various vendors.
And for private labeling prospects, the Listing Quality Score of ProfitGuru is extremely beneficial. It helps you spot promising products by
comparing the performance of different brands on certain specified parameters. You might be surprised at how many of them achieve high sales despite their average-looking listings.
Cost: $39 per month
JungleScout
The most widely used product research tool among professional Amazon sellers, Jungle Scout has developed proprietary Amazon product analysis algorithms that give you a host of information on any product or niche on the platform. These include estimated profitability, consumer demand, the competitive landscape, and even seasonality.
For brand builders focused on private labeling, Jungle Scout can help locate global suppliers and manufactures of top brands. Their facts and figures are reliably harvested from the Customs Import Trade Data.
Jungle Scout boasts a robust suite of other Amazon-specific tools as well, such as Keyword Scout, which helps sellers create listings and PPC campaigns with keywords that make them visible in search results. However, their monthly subscription is not cheap, and many of their features are not very useful.
Cost: $69 per month
Helium10
Probably the second largest suite of tools for Amazon sellers, Helium10 may not be worth the monthly subscription if you intend to use it for product research alone. In fact, the strength of this software lies in its powerful proprietary algorithm for listing optimization.
With the Magnet tool, you can harvest high-volume keywords to optimize your listing and create both automated and manual PPC campaigns. Using the Frankenstein tool, you will be able to rank those keywords according to their relevance to your product.
For product research, Helium10 guides you from the general level of BlackBox where you can scan millions of products through various categories and niches, to the medium level of Trendster which provides demand, seasonality, and sales trends of any product, down to the specific level of X-Ray that shows in-depth information such as pricing and revenue estimates.
Cost: $97 per month
SupplySpy
For product research combined with profit computation, SupplySpy offers its users a Bulk Analysis and Profit Calculator tool, which is extremely useful for wholesale Amazon sellers who purchase products in bulk.
The process is straightforward as well. You simply upload files of your supplier’s price lists and the tool will calculate your potential profits on Amazon, factoring in all costs and expenses such as shipping, FBA fees, and referral charges.
In addition, the Bundle Builder of SupplySpy offers the opportunity to scout for products that can be sold in bundles at high profits on Amazon.
Cost: $19 per month
Profit Bandit
Essentially a barcode scanner for retail arbitrage, Profit Bandit supplies pricing information on any given product in less than five seconds. It uses Amazon’s Application Programming Interface (API) to provide real-time data including a product’s Buy Box price. You can also check whether Amazon sells the same item.
When you scan the barcode of any product, the tool accurately computes your profit on Amazon after FBA fees and shipping costs. Plus, it notifies you if the item falls under a restricted category.
Cost: $9.99 per month
ScoutIQ
ScoutIQ was developed primarily for Amazon sellers of new and used books, though you can also use it to scout for other profitable products to sell on the platform, whether by FBA or through FBM.
With a proprietary algorithm that analyzes and organizes large amounts of data, ScoutIQ enables you to review historical sales of any book. This way, you can determine which titles have the profit potential on Amazon.
The best feature of this tool is its downloadable database, which allows you to access information even without an internet connection.
Cost: from $14 per month
MerchantWords
One of the older Amazon keyword research tools, MerchantWords has been providing sellers with keywords for listing optimization since 2012. Their extensive data are based specifically on Amazon shoppers, not on search engine trends or PPC ads.
You can use its API, designed for listing advisors and volume sellers, to optimize your listings. In addition, MerchantWords shows you the accurate shopping trends of Amazon visitors through proprietary algorithms created by its Data Science team.
Cost: $29 per month
ZonBlast
Created by the company SixLeaf, ZonBlast is a tool dedicated to product launches on the Amazon platform through targeted promotions. You can use it to create campaigns, and then leave it alone to manage them and monitor rebates.
Promotions are essentially discounts or giveaways that you offer when launching a product. Ideally, they drive traffic to your listings, and consequently, boost sales. These elements combine to push your listings to page one, making them more visible in search results. This, in turn, increases your organic traffic and sales.
In addition to fully automated promotions, ZonBlast also provides ways to create short URLs for Amazon product pages. Compared to the long URLs assigned by Amazon’s A9 algorithm, shorter ones not only increase brand awareness but also facilitate ease of use by shoppers.
Cost: $47 per month
ZonJump
ZonJump is another product launch software that helps drive traffic to Amazon product listings. It works on a unique strategy of boosting the ranking of any product on specific keywords. Rather than focusing on the Amazon platform, this tool works on external traffic and redirects it to Amazon listings.
Using highly targeted ads aimed at users of Google and Facebook, among others, ZonJump entices your potential buyers with coupons. However, you should note that your success in using this tool relies heavily on your listing’s optimization.
Cost: Per Coupon Pricing
Viral Launch
Viral Launch offers a wide range of tools that help Amazon sellers grow their FBA business, including listing optimization and product launch services. With an automated keyword research tool, it helps you select the best keywords to optimize your listing. You can also use the software to track the performance of your keywords and improve your strategy where necessary.
If you wish to automate your PPC campaigns, Viral Launch will make it possible with their Kinetic tool. Alternatively, with its product-targeting suggestions, suggested bids, and ad rank tracking features, you may opt for manual campaign management.
Cost: from $50 per month
Sellerapp
With its Amazon analytics tools and processing algorithms, sellerapp delivers listing optimization, keyword research, search rank tracking, and product research, all in one place. Their strength lies in growing sales and finding business opportunities based on large amounts of data collected from global market trends.
This software provides a thorough evaluation of your existing Amazon product listing so that you can take steps to improve its optimization leading to an increase in visibility and a boost in conversions.
The keyword research tool of sellerapp helps you find keywords that rank high in search results as well as those that are trending and utilized by best sellers. You can use the targeted and converting keywords in both your listing and your ad campaigns.
After optimization, sellerapp’s tools will help you monitor the search rank of the keywords you’ve selected, and even flag negative search terms, in real-time. This way, you can assess their individual performances over any specific period, and then use the software to assist you in making improvements, if necessary.
As for product launches, sellerapp offers automated ad campaigns that increase conversions and reduce both ads spend and ACoS.
The software also provides accounting and inventory services, plus alerts on hijacking, Buy Box pricing, and negative reviews.
Cost: from $99 per month
Conclusion
The Amazon marketplace is where you can sell your products to millions of shoppers on Amazon. However, not all of them will become your buyers. To find potential profitable customers that are interested in what you are selling, you need to use Amazon seller tools.