For the longest time, software has been used to make businesses and startups more productive. This is especially true in the ecommerce space. After all, retail involves billions of dollars in sales every year. And that only continues to increase as buyers are starting to rely more on online shopping more than ever before. If you’re an ecommerce entrepreneur or an online retailer who is looking for relevant tools to help improve productivity and your overall sales, this article should be of interest to you.
There are many tools for ecommerce app. If you are a online retailer, it is very important to chose the right tools, so your business can be more suitable. This article brings together som e powerful tools to help you achieve success easier and quicker. Those tools hope to help you manage the modern work of e-business, collect orders and payments, show more useful customer service. I’m sure these tools will be valuable for your future business.
As we have discussed in my previous article eCommerce is a very precious word itself and its value will go only up as time goes by. But what I wanted to talk about in this article is eCommerce eCommerce Software and other tools available to succeed in doing so. I have to keep it all short, offer you some valuable information and most importantly I have to keep your attention.
Tools for Ecommerce App are no doubt important as they facilitate consumer engagement at different steps of the sales process. Tools for Ecommerce App make it easy for customers to find new products, know about the latest in discounted shopping, and have tools to compare prices.
Why are eCommerce platforms important to brands?
Imagine a house without a solid foundation; it’s terrible like an online store without a good platform. An eCommerce platform doesn’t just support, but it enables the growth of an online store.
Put simply, eCommerce platforms are crucial to the business success of any online retail enterprise.
Back in the 20th century, people mostly came in brick and mortar locations to facilitate exchanges. Now, after many years, thanks to connected technology and the Internet revolution, platforms are created to facilitate the exchanges of value from decentralized networks of individuals.
Accordingly, the platform has grown exponentially, and the ability to enable value exchanges has reached an unprecedented level. Regardless of being hosted on-premise or in the cloud, eCommerce platforms guarantee the scalability and security protection of your data, offer a wide range of operational benefits and business tools, including:
- A product management suite
- Merchandising
- Search capabilities
- Pricing
- Promotions
- Personalize sales and services to your prefers
1. Refersion
You can use Refersion to manage and track your ambassador, influencer, and affiliate marketing. It easily integrates with many popular eCommerce portals, making it simple for you to track any digital sale your affiliates (or indeed influencers) make. If you use more obscure eCommerce software, you can instead use Refersion’s pixel to track your affiliate orders.
Refersion customers gain automatic access to the Refersion Marketplace, an open network of affiliate partners actively looking to partner with merchants. Merchants begin by creating an offer in their Refersion account. If the offer is attractive enough, compared to the competition, you should have potential affiliates contacting you wanting to sell your products. You follow a similar process if you’re looking for influencers for a campaign. In addition, you can automate much of the process, including giving approvals for affiliates and orders.
Product Sourcing
2. Helium 10
Helium 10 claims to provide everything you need to sell on Amazon, meaning that if that is your marketplace, Helium 10 will help your eCommerce store management in multiple ways. Although we list Helium 10 under Product Sourcing, you will find uses for it in many more ways.
Helium 10 incorporates a treasure trove of tools, so you can easily select the best tool for a particular job. It categorizes its tools into Product Research, Keyword Research, Listing Optimization, Operations, Analytics, Marketing, and Finance. Helium 10 has built tools to assist you along every step of your seller journey.
It lists six tools for Product Research alone:
- Black Box – search through over 450 million products in seconds
- Trendster – view a product’s sales trends, demand, and seasonality in one intelligent display
- X-Ray – choose your product confidently with transparent information, including revenue estimates, sales trends, and price
- Profitability Calculator – estimate your product’s profitability with integral product data, like dimensions, FBA fees, and freight costs
- Review Insights – quickly aggregate customer insights with instant review downloads
- ASIN Grabber – instantaneously pull hundreds of product ASINs for in-depth product research
3. Jungle Scout
Jungle Scout helps you start, grow, and manage a business on Amazon. You can use Jungle Scout to make data-driven decisions and build a profitable Amazon business.
You can buy one of three plans:
- Basic ($19/mo.) – the essentials for jumpstarting your product research and Amazon business. You can track three products.
- Suite ($49/mo.) – all the Basic features plus Review Automation, the ability to add more users, access to more in-depth historical product and keyword data, the ability to track 150 products, plus advanced seller features
- Professional ($84/mo.) – all the Suite features plus you can track up to 1000 ASINs, use six months of historical data in Product Tracker and two years of historical keyword data, and the ability to track 1,000 products. You can include six users in this plan.
4. Maker’s Row
Maker’s Row is essentially a vast community with 10,000 manufacturers, 100,000 brands, and 2 million products. It proudly describes itself as American.
You can use its search engine to browse through US manufacturers across dozens of industries. Search by location, response rate, or capabilities.
Once you have found suitable factories, you can message them from within Maker’s Row. Message factories to request an estimate, book a consultation, or simply introduce yourself.
5. The Wholesaler UK
The Wholesaler UK is an online directory for retailers who are looking for stock to resell. It includes hundreds of suppliers listed within a large variety of business categories. Some popular categories, such as Health & Beauty and Electronics & Communications, break down further into sub-categories.
As the site’s name indicates, this site is UK-focused, claiming to help you track down the best UK wholesalers on the web.
6. SaleHoo
SaleHoo is a powerful research tool, supplier directory, and online community for dropshippers, wholesalers, and e-commerce stores. SaleHoo Directory gives you access to 8000+ trusted suppliers. A $67 annual fee gives you access to SaleHoo Supplier Directory as well as access to Market Research Labs.
The site also offers SaleHoo Dropship to automate your dropship store. SaleHoo Dropship lets you add trending products from AliExpress to your Shopify store in minutes. You can gain access to this for either $27/mo. or $97/mo., depending on your needs.
Branding and Design
7. Looka
Looka is an AI-powered platform where you can design a logo and build your brand. You can make a logo in minutes. Looka’s AI helps you create a logo that matches your vision — no design skills required.
With your logo design finalized, it’s time to start building your brand identity. Looka’s Brand Kit uses your logo, colors, and fonts to create hundreds of branded marketing materials instantly. You can choose from 300+ templates made to match your brand identity and industry.
Looka gives two pricing options:
- Get a Logo & Brand Kit (monthly rate, although annual payment)
- Get a Logo Only (one-time purchase)
No matter which option you choose, you then select from:
- Basic – for testing the waters
- Premium – for new projects and businesses
- Business – for those who want it all, everything you need to build a brand
8. Coolers
Coolers is a super-fast color schemes generator. You can have Coolers as an iOS app, use the website, as an Adobe or Chrome extension, or see a daily inspiration of beautiful palettes on Instagram.
Depending on which of the above ways you use Coolers, you can use it to:
- Generate your palettes (ideal for your eCommerce site)
- Explore popular palettes
- Act as a color picker
- Pick a palette from a photo
- Create a collage
- Make a gradient palette
- Create a gradient
- Explore gradients
- Act as a contrast checker
Content Marketing
9. BuzzSumo
A common way to build traffic to your eCommerce site is to engage in content marketing. BuzzSumo can be an invaluable tool to help you find the content that performs best. You can use their content insights to generate ideas, create high-performing content, monitor your performance, and identify influencers.
Millions of marketers rely on BuzzSumo to reveal the truth about what content works and what sinks without a trace. The platform has four key components:
- Discovery – explore high-performing content to gain more likes, links, and shares
- Research – analyze billions of data points to sharpen your marketing strategy
- Influencers – identify influential people for your campaigns
- Monitoring – track comments and trends so you can respond rapidly and capture any opportunity
10. HubSpot Blog Topic Generator
HubSpot Blog Topic Generator is a tool from the internet marketing company HubSpot. All you have to do is to enter up to five nouns to kickstart the tool. The generator comes up with ideas for relevant blog posts you could write.
The HubSpot Blog Topic Generator suggests five blog post titles (which they call “A Week of Blog Idea”). You can unlock a further 250 blog ideas if you’re prepared to share your contact details with HubSpot.
SEO
Important eatures of an eCommerce platform
Though different platforms offer different features. So many platforms out there with countless features and functions available can get you overwhelming.
Among the sheer number of choices, always remember that an average eCommerce platform provides you with the unification of core business processes to achieve complete visibility across your company and ultimately satisfy the most discerning customers.
It’s sometimes hard to say that which eCommerce platforms will offer the function you want, or it will still be cost-effective as your store is scalable.
To choose a winning eCommerce platform, you can rely on the following features:
- Run on a single, unified platform: an eCommerce platform should provide natively unified eCommerce, accounting, POS, inventory, and order management, marketing, customer service, financial, merchandising on a cloud-based platform.
- Offer a complete customer view: a good eCommerce platform should deliver consistent experiences, targeted marketing, and excellent customer service. All customer interactions and transactions should be in a single view across all the touchpoints and channels.
- Intelligent order management: create the most convenient way for customers to purchase, fulfill, and return the products. Centralize the order management to maximize profitability. It’s optimal to have a single view of the inventory across all channels and units in the supply chain of your company.
- Provide superior customer experiences: choose a platform that creates responsive, friendly, personalized and rewarding mobile, web, and in-store experiences for customers if you want to make your store stand out and live up to customers’ expectations.
- Support bottomless expansion: fully support multiple business models, brands, channels, locations, currencies, and languages all on the same platforms.
- Site security: if you’re a new store owner, terms like “PCI compliance” or “eCommerce SSL certificates” might give you a head-spinning. But you will be familiar with them soon. Choose a platform that offers an SSL certificate and PCI compliance to assure the security of your store and customer data it contains.
Many platforms offer additional security packages. You can consider these packs depending on your demands, your store’s future needs, and your budget.
- Easy to create content: you should look for platforms that allow you to easily create content on new or existing pages, also new pages, and contact forms. It should be a snap to create and publish content on your store. If your store doesn’t have strong supporting content, it will suffer much in Google searches.
You can think about a platform with a reputation for having a reliable content management system (CMS).
- Highly dedicated support and document: your platform provider should provide help whenever you need it. Companies often offer support via many channels such as email, live chat, ticket support, or direct phone calls. Choose which one is the best for you, then you can reach out to your platform provider if you have any problems related to the platform.
Conclusion
A tool is a collection of programs, procedures, or techniques that combined perform some tasks. We have access to eCommerce Apps, which are special types of mobile software applications. Apps play an important role in business operations. Different kinds of apps can be developed and installed on our eCommerce store to increase its functionality and ease of use by the customer.
The use of eCommerce tools has been on the rise in recent years because of the fact that they help online store owners service and manage their online store better. Of course, this is not to say that there aren’t other advantages to these tools, but when it comes down to it, they prove themselves useful because they make it easier to maintain an online storefront. Ultimately, with all the available eCommerce software out there, you want to be able to find tools that fit your needs while also being cost-effective.