Free social media tools, content tools and marketing tools to help your blog and social media marketing. Social media is a great way to promote your blog and business. These tools will help craft content and engage your followers on various social networks.
We’ve put together a powerful collection of free social media tools, content tools and resources to help you succeed with social media marketing.
Crowdfire
I’ve been using Crowdfire for a few years now, mostly to occasionally cull through my Twitter followers to make sure I am not following old or outdated accounts. With over 19 million users, it is one of the most popular social media management platform.
Key Features: Search other Twitter accounts to see who they follow, unfollow inactive accounts, search for relevant articles, automatically share your blog posts, and the best one – “automagically” customize each post for individual social networks.
Pricing: The free plan lets you connect 1 account per social network, with up to 10 schedule posts per account per month. Their paid plans start at $4.99/month. Check with them directly about nonprofit pricing.
Loomly
Created by frustrated social media managers who couldn’t find a tool that they liked, Loomly is one of the newer platforms out there. I love their tongue-in-cheek style, as their website claims they are the “social media manager’s best friend – after cats.”
Key Features: Create and manage social media calendars from one dashboard; get real-time analytics on each post with their Live Post Analysis; submit posts for approval to a team member. You can also schedule posts in Loomly, or integrate with Hootsuite or Buffer.
Pricing: Plans start at $15/month, and include 10 social profiles, unlimited calendars, posts, and file uploads. You also receive post ideas, live analysis, approval workflow, and basic analytics. Loomly offers a 50% lifetime discount upon presentation of a copy of an IRS determination letter or any equivalent document. Send an email to contact@loomly.com to apply.
Sprout Social
Sprout Social is one of the most trusted social media management tools out there, having been around since 2010. Team Sprout maintains official partnerships with LinkedIn, Facebook, Twitter, Instagram, Google+, and more.
Key Features: One unique feature is the “Social Inbox” – one place to manage all the direct messages that your brand receives on social media. You can also schedule and publish posts across networks and across devices, and collaborate with team members on content planning. The higher-level plans even offer presentation-ready reports, so you can wow your Executive Director during the next performance review!
Pricing: Sprout Social is the most expensive option on this list, with the most features. All plans include a free 30-day trial, but after that they start at $99/month. They do offer nonprofit pricing with qualifying 501(c)3 documentation. To learn more about their pricing structure for nonprofits, email sales@sproutsocial.com.
Liinks
Liinks lets creators design and build pages in minutes, with more ways to customize than other link-in-bio tools.
No two pages are alike – great for creatives, personalities and brands wanting full control over their page’s look and feel. Create beautiful micro landing pages with ease. Drop in your links, style your page and add it to your bio.
It’s free to get started with Liinks, but upgrading to Liinks Premium (only $3.99/month!) unlocks robust features giving full advantage of all the awesome customization options.
Every Liinks user gets:
– Unlimited basic links
– Profile picture and bio at the top of your page
– Social icons for quick reference
Premium Liinks users can:
– Add images to your links and choose between 6 awesome different layouts, including Grids and Carousels
– Customize the colors, fonts, background, and more to match your brand.
– Add Media embeds (Youtube, Spotify, etc…)
– Connect to Instagram to automatically update your Liinks page with links from your post captions
– Collect emails in Mailchimp with a Mailing List block
– Animate your Liinks to draw attention or schedule them to show and hide at a specific time
With an expanding feature set and low price point – Liinks is a great option for those looking to stand out with a beautiful and unique bio link page. Explore some of our favorite pages here!
NapoleonCat
NapoleonCat is a complete set of simple and flexible social media management tools. The actionable prices make NapoleonCat stand out from its competitors, plus they offer a 50% discount for all non-profit organizations.
Features:
- You can reply to all interactions from all major social media platforms in one place.
- Thanks to the Auto-moderation feature, you can automatically reply to defined comments and messages and hide or delete spammy and inappropriate content.
- The scheduling option is available for Facebook, Instagram, Twitter, LinkedIn, and Google My Business. Plus, you can create one post and share it across all the mentioned platforms with a single click.
- You can also schedule automated social media reports that get sent right to your email address every week or month.
SocialBee
If you’re looking to save time and energy when it comes to your social media posting, look no further than SocialBee! Jam-packed with multiple features designed to make your (social media) life a lot easier, SocialBee allows you to categorize, schedule, and share content across all major platforms: Facebook, Instagram, LinkedIn, Twitter, Pinterest, and even Google my Business.
Features:
- You can categorize your content to have a healthy mix of posts, from promotional to educational ones, depending on your goals;
- You can recycle or expire posts with the Evergreen/ Share-Once features, to make sure you’re never running out of relevant content and avoid posting obsolete content
- You benefit from advanced editing options, which allows you to tweak your content the way you see fit and tailor it to the platform and intended audience
- You get insights on how your posts perform and the activity status for your accounts.
Awario
Awario is a social media monitoring and listening tool which tracks every mention of your brand or cause on all of the major social media platforms and the broader web. Thanks to the baked-in analytics, the mentions are then transformed into data insights such as sentiment, reach, major topics, locations & languages, platforms, etc.
Best for: Tracking your reputation, finding opinion leaders and donors, researching causes and communities.
Pricing: $29/mo for the Starter plan, $89/mo for Pro, and $299/mo for Enterprise. Saves 2 months with a yearly plan.
Non-profit discount: 50% off Pro and Enterprise.
Conclusion
We have a wide collection of free social media tools that will help you create engaging content for your social media marketing needs. These tools will help you work smarter and faster, by keeping your company up to date on services such as Twitter, Facebook, and LinkedIn.