Using free social media analytics tools is a great way to analyze your social media marketing initiatives. Knowing the type of social media analytics you want to do, which open source social media analytics tools will be useful, and how to determine if each tool meets your needs will help you use the right tools.
There are multiple tools required to measure, analyse, and generate reports of social media analytics. This article will examine the different types and open source social media analytics tools.
Social Bakers
This social media marketing tool enables NGOs to work on various social media platforms through Artificial Intelligence (AI) to understand the audience’s behavior. It helps in engaging more donors to your cause.
Features:
- You can get insights into the customer’s requirements and can create your content based on that.
- You can analyze your performance against your competitor’s and can use these measures to improve your content.
- This tool saves you time by managing all social media publishing tools from a single dashboard.
Sendible
For agencies who want to manage social media profiles for their client’s, Sendible is an awesome social media marketing tool.
Features:
- It has a smart feature which helps to reposts your favorite posts on repeat.
- It recommends the top and most liked posts for you to post on your social media accounts.
- It has an RSS Auto Posting feature which allows posting of relevant content at regular intervals. So, it helps automate your social media marketing and in engaging your audience with awesome content.
- With its templates, you can create social media reports for your clients in minutes.
Post Planner
Post Planner makes it easy to identify the best content for your audience. It consistently shares content on your social media accounts to get remarkable results.
Features:
- With just a click of a button, you can curate and share great content with your audience.
- To discover new content, users can browse the recommended feeds of post planner and get awesome content ideas.
- Post planner offers ratings to the shared post. So, before you post any content on your social media accounts, check the ratings of the post.
Mention
As the name suggests, Mention is a social media management and monitoring tool which scans social media for all the conversations around any chosen keyword. Along with these mentions, you get crucial metrics such as sentiment, influence score, volume, etc. In addition to this, Mention offers social media management features.
Best for: Identifying trends, interacting with the media and influencers, developing engaging content.
Pricing: Solo is $29/mo, Pro is $99/mo, and Enterprise is $450+/mo. All yearly plans save you 2 months.
Non-profit discount: 20% off yearly subscriptions.
Keyhole
Keyhole is an AI-powered social media monitoring tool. It offers non-stop brand and campaign monitoring, advanced performance predictions, and machine learning-based content suggestions. Similar to other social listening tools, Keyhole keeps you updated on any buzz around your topic, as well as key figures and trends.
Best for: Brand optimization, campaign monitoring, crafting high-performing content.
Pricing: Professionals is $199/mo, Corporations is $599/mo, and Agencies & Enterprise is $999+/mo. Annual plans save you up to 50%.
Non-profit discount: 10% off real-time data subscriptions (no historical data).
Agorapulse
Agorapulse is a social media management and listening app which enables you to combine all of your social profiles under one inbox and automate their management. Assign roles and tasks to your team members, schedule and publish content, all the while researching trends, opinion leaders, and the sentiment your audience displays.
Best for: Managing social media as a team, tracking hashtags and trends, identifying influencers.
Pricing: Medium is €99/mo, Large is €199/mo, X-Large is €299/mo, and Enterprise is €499/mo. Save up to 20% with yearly plans.
Non-profit discount: 25% off monthly and 15% off annual subscriptions.
Sprout Social
If you want to explore your social media analytics, schedule posts across platforms, and monitor engagement, Sprout Social is a great all-in-one social media management tool. The platform allows you to analyze your social media data beyond the built-in analytics offered by Facebook, Twitter, and Instagram. You can also track engagement on keywords and hashtags, identify influencers, build custom dashboards, and more. Sprout integrates with all major social media platforms (Facebook, Instagram, Twitter, LinkedIn, and Google+), as well as other systems including Bitly and Google Analytics.
Pricing: Sprout Social starts at $99 per month, but they do offer a 30-day free trial period so you can give the platform a test run.
Hootsuite
If you’re looking to streamline post scheduling, content curation, and social listening, Hootsuite is a neat hat-trick for all three. The social media service is capable of multi-platform post scheduling, content cloud storage, tracking the digital impact of your social media campaigns, and monitoring social conversations by keyword, hashtag, and location — and in multiple languages. It’s compatible with all major social media networks (Facebook, Twitter, Instagram, YouTube, LinkedIn, Google+) and WordPress, along with a slew of other systems such as Salesforce and MailChimp.
Pricing: Hootsuite subscriptions start at $19 per month, and they offer a 30-day free trial plus discounts for nonprofits.
Later
Formerly known as Latergram, Later is designed to help you organize your visuals for social campaigns. With Later, you can schedule posts for Instagram, Pinterest, Facebook, and Twitter, as well as bulk-upload photos and graphics, search and repost content, and track Instagram analytics.
Pricing: Later is free for basic use, which includes multi-platform posting and basic analytics. For access to more features, pricing ranges between $9 and $49 per month. They also provide a non-profit discount for 50% off an annual subscription to their Premium plan.
Conclusion
Social media analytics is a powerful and relatively new tool in marketing that helps you measure the success of your content or brand on social networks. We have composed this list of free tools to help you get started analyzing your social media efforts.
This free social media analytics tool is a clean and simple dashboard which offers powerful features to make data easy to explore and analyze. While Social Crawlytics is free, it includes several useful premium features. These premium features are also available as a stand-alone subscription, allowing users to also get the benefit of new, innovative tools without replacing their existing SMA tool.