Discover the simplest way to audit the most critical aspects of your social media presence. Learn what you can do to improve each aspect of your social media presence, like linking and optimizing business pages, creating a solid strategy, actually using analytics to track performance, and identifying solutions that fit within your budget.
While Social Media Audits can provide many benefits, they can also be time consuming and difficult to carry out effectively. This report provides you with a useful set of tools that can help save you time and money.
ContentCal
As part of its standard features, ContentCal includes an analyze feature that lets you see what is working across different channels with the help of visual and easy-to-understand charts. The visual nature of these charts and graphs make it a lot easier to analyze your performance and progress.
For an extra level of detail, it also offers advanced analytics that are available on request and can be added to its Essential plan at a cost. These include the ability to track your growth across organic and paid channels and follower demographics. Unlike many of the other tools that offer you access to only the last 30 days, ContentCal lets you analyze data over a period of up to 12 months.
Another key feature that deserves an honourable mention is its customizable, branded reports. If you’re completing your social media audit to demonstrate your effectiveness to other team members, these reports will come in handy as you can automate it to be delivered straight to your inbox every month.
Key features:
- Advanced analytics
- Intuitive dashboard
- Competitor analysis
- Organic data for LinkedIn, Facebook, Instagram, and Twitter
- Detailed follower analytics
- Paid media analytics
- Instagram Story analytics
- Top-performing post analysis
- Hashtag analysis
Pricing: ContentCal recently launched new packages and, sadly, retired its Free plan. Its cheapest plan starts at $37 per month and includes a free 14-day trial.
Sprout Social
Coming in at the higher end of the market is Sprout Social, an all-in-one social media management platform that helps you with all things social media-related from content curation and publishing to team collaboration tools for companies. To carry out a social media audit, be sure to utilise its analytics tools to make strategic decisions for your social media channels, as well as the social listening module to uncover trends and analyse sentiment on what your audience wants to see.
Pricing: Packages start at USD 99 per month with a 30-day free trial.
HootSuite
Another popular option for marketers seeking an all-encompassing social media management platform, Hootsuite offers not only excellent social media management tools but also superb performance analysis reports. For result-oriented marketers, Hootsuite Impact produces KPI-driven reports and puts your leads, conversions, and sales into tangible ROI metrics.
And what’s even greater about Hootsuite is that they have something for everyone – ranging from free packages for individual marketers to tools for large teams and enterprises.
Pricing: Free with limited functionality. Packages start at USD 29 per month with a 30-day free trial.
Zoho Social
Looking for a more affordable solution? Go for Zoho.
Targeted specifically for small to medium-sized businesses, Zoho Social has minimalistic yet incredibly useful features for you to monitor your social media channels effectively. For social media review, choose from the range of analytics available to make tailor-make reports and track social media performance.
Pricing: Packages start at USD 10 per month with a 15-day free trial.
Buffer Analyze
Data and analytics form the backbone of any social media strategy, which is why Buffer is offering a function dedicated specifically to social media analytics. Likes, comments, shares, clicks… you name it, Buffer Analyze puts all of your metrics in one place – so you don’t ever have to do the dirty work yourself.
Best feature? Their posting strategy recommendations that answer all of your biggest questions about social media strategy to grow your reach and engagement from the best time to post and posting frequency to the optimal type of post.
Pricing: Packages start at USD 35 per month with a 14-day free trial.
Sociality.io
First up is Sociality.io, and we know, we know, this is our tool, but this isn’t a shameless advertisement. We include our tool with the rest of these fantastic tools because we worked hard to make this tool meet the highest industry standards and needs from day one. Most importantly, it feels great to have Sociality.io in such a great company.
Sociality.io is an all-in-one social media management tool that also comes with great competitor analysis tools. You can audit your competitors’ Facebook, Twitter, YouTube, and Instagram Business pages.
Sociality.io unlimited reports are exportable in PPT and Excel formats include the following metrics:
- Total fans/followers/subscribers growth
- Number of pages posts
- Post types
- Number of total interactions with separate graphs for each interaction type (number of reactions, likes, replies, etc.)
- Engagement rates
- Post days
- Post hours
- Detailed performance metrics of published and deleted content
- Paid vs. organic engagement
If you are interested in giving Sociality.io a try, don’t hesitate, Start a free 14-day trial! Pricing starts from $15/mo.
Followerwonk
Followerwonk is a great tool to audit your competitors’ Twitter pages. It specializes in the “bluebird” social media platform and provides great insights into the page and its following. And what’s great is they offer a free version. All you need to do is log in with your Twitter account.
Followerwonk mainly focuses on follower analysis. Compare Users, Analyze, Track Followers, and Sort Followers tools let you dive deep into little details of your competitor’s following. Everything from demographics to active hours on Twitter and so much more.
You can also use the tool to analyze popular hashtags used by your competitors and their followers on Twitter. Additionally, you can also analyze the accounts your competitors follow to see which influencers they follow and whether they follow their active fans or not.
Just keep in mind that Followerwonk’s free plan lets you analyze an account for free as long as it has less than 35k followers. So for accounts with a larger following, you will need to purchase a subscription that starts at $29/month. Either way, we highly encourage you to give Followerwonk a try.
Conclusion
Our browser-based social media audit tools have been used by various government organizations, law enforcement agencies, corporations, educational institutions and more.