In the social media influencer market, the difference between being a successful influencer and an unsuccessful one comes down to two things: 1) the content that you create and 2) your user’s audience growth. The tools in this bundle will help you create high-quality content, connect with a larger audience, and ensure that it is primed for success.
Social Media Influencers have many demands to communicate effectively and interact with their followers. ITIME develops online software solutions to facilitate the management of these demands while increasing individual income.
Awario
Awario is primarily a social listening tool. It allows you to monitor brands, competitors, carry out social selling and, of course, discover influencers in a chosen niche.
Also read: What is social media listening (and how it can help your SEO)
You can find influencers with Awario by monitoring keywords across social media and websites (it monitors Twitter, Facebook, YouTube, Instagram, blogs, and news articles). All you need to do is choose the keywords related to your industry (for example, “gadgets”, “fitness tracker”, “headphones” if you’re looking to promote a new tech) and put them in Awario.
It gathers social mentions and articles with your keywords and analyzes their authors to find the most prominent voices in a chosen industry. It ranks influencers and platforms based on their reach and number of followers or daily visits, depending on the source.
Using a social listening tool for influencer search gives you a lot of flexibility. You can discover influencers in your industry, see who works with your competitors or the influencers who already mentioned your brand. Besides, you can use it for multiple purposes to enrich your business strategy at every stage, from marketing to product development.
Pricing
Influencer search is included in all plans as well as in the free trial. Plans start at $29/month.
Upfluence
Upfluence is a full-scale influencer platform, offering a well-rounded set of features. A pivotal part of influence, however, is its influencer search and discovery engine.
It features a massive database of over 3 million influencer profiles. Upfluence’s AI indexes and updates these profiles in real-time. The algorithm analyzes each piece of content for reach and engagement.
Clients can search through Upfluence to find influencers using as many keywords as necessary. By drilling down with keywords, you start to narrow the pool a little bit. You can place a relative weight on each keyword, making some more important than others. You can also narrow your search even further on Instagram, using criteria like location, social platform, or the number of followers. The resulting statistics show up in near real-time. The left side of the screen is where you type search terms, and the right side displays the number of results based on your search—and categorizes them into groups based on follower size.
Upfluence also offers a free Chrome plugin. It is a “do it yourself” tool for influencer marketing. You can use it to analyze an influencer’s profile straight from your browser, and it is compatible with profiles on all major networks: such as Instagram, Facebook, YouTube, Pinterest, and Blogs. The plugin offers instantaneous, cutting edge analytics for any influencer, across all of their social media accounts.
ContentCal
ContentCal is a simple-to-use visual tool with custom approvals for content creation and publishing. It includes a Content Hub for all the social content you intend to share. Your marketing team can use the Content Hub to plan, develop, and deliver your social media strategy. It is the perfect place for sharing thoughts and inspiration with your team.
Your social media strategy starts at the Library. Here, you can carefully craft your content, share inspiration with your team, and store ideas to develop at a later stage. With the Web Clipper extension, you can directly send other relevant online resources into the Content Hub Library with just a couple of clicks.
The Content Hub has a Previous Posts section where all published content sits. Here, you can amend your posts with fresh captions and then share them again with your social networks. Make small adjustments to the content and then judge how this performs to inform your marketing strategy.
Klear
Klear is a freemium tool made specifically for influencer marketing. Klear breaks down influencers in 60,000 topic categories, and analyzes their demographics and psychographics. It’s essentially a database of influencers, so the search doesn’t take much time. You can filter the influencer lists by social media network, the size of their audience, their skills, location, the keywords they mention, as well as by the demographics of both the influencers and their audience.
Klear also enables you to measure the results of your influencer marketing campaigns in order to figure out which ones work best.
Pricing: Freemium, with pricing for paid plans available upon request.
Followerwonk
Followerwonk specifically focuses on Twitter and is essentially a Twitter analytics tool which can be used to discover influencers on the platform.
It also uses your keywords to find influential Twitter profiles, but this time it doesn’t monitor social mentions i.e. tweets, and searches based on Twitter bios, names, URLs and locations.
One of its most useful features for influencer marketing is the ability to compare Twitter accounts with each other. It can be used to find influencers who have the audience with similar interests and at the same time, doesn’t overlap with your own audience.
Besides, it analyzes your Twitter followers and segments them by their bio, location, and who they follow.
Pricing
The pricing depends on the number of followers of the accounts you want to analyze. With the accounts which have 25,000 followers and less, you can get the tool for free. If you need to analyze bigger influencers, you can buy the cheapest plan for $29 or invest in a more expensive one.
AspireIQ
AspireIQ describes itself as a community intelligence marketing platform built for advocacy. It sees your community as being the best influencers of all. It considers your community to be like-minded customers, creatives, professionals, experts, employees, and brand representatives who share similar values and passion tied to your brand beyond the product or service you sell.
You can use AspireIQ to turn every connection into value.
AspireIQ has built a database of more than six million content creators, so you can find the perfect partners with whom to collaborate. And AspireIQ grows with you. You can streamline each step of your campaign with their automated step-by-step workflow that adapts to your needs, from first connection and product fulfillment to content approval and tracking. This means you can expand your reach to hundreds of influencers if you wish.
Alright, AspireIQ isn’t a completely free influencer marketing tool. You will have to buy a plan if you want to use all its resources, but it is free for creators to join. It does not take any fees on creator relationships. It charges only for the software that helps you scale your community and influencer programs.
Conclusion
A Social Media Influencer is an individual who is considered to be an expert in the field of social media and its trend. These people have built a large online presence and consider their followers as a priceless asset to their success.