Your favorite tools for listening on the go for social media conversations with Filtera, uStream and Facebook. Now you’ll never miss a tweet or updates from your favorite people. This app is tailored to our more social friends by offering a variety of categories of events and content from Twitter, Facebook, Flickr, Friendster, MySpace, Mixxmix and Flickr.
Nobody reads the manual to software. But, with all these tools out there, it can be hard to know which social media listening tools are right for you. These different tools offer a variety of specific content types and features, so what exactly do you need? Enter Listenify, the social media listening tool that offers all of this information at your fingertips.
HubSpot Social Media Management Software
Price: $890/month+
With HubSpot, you have the power to easily monitor interactions, conversations, and audiences on social media. You also have the necessary tools to manage day-to-day interactions and engagement on social and target specific audiences using context from the contacts database in your free CRM to better understand what these people mean to your business.
What does that mean for you — the user? You can manage your entire social strategy — from planning to sharing to analyzing — from one, central location.
You can handle all of your social accounts from the tool as well as easily turn your content offers into social posts. With HubSpot, you don’t need to worry about logging into your social profiles to post content — rather, you can schedule posts weeks in advance on all of your profiles from within the tool to free up valuable time.
You can also post to social from anywhere — whether you’re in HubSpot, on a specific social platform, or on another social tool that you connected to HubSpot. And how you post won’t ever affect your ability to report on the success of those posts.
Don’t worry about having to open specific platforms to converse with your audience either — instead, reply to anyone who commented on posts you published through HubSpot.
Lastly, on Twitter specifically, HubSpot helps you stay up to date on what’s current and trending by monitoring specific keywords you deem as important to your brand — this way, you never miss a beat when it comes to the things that matter most to your business and audience.
HubSpot Features and Compatibility
- Prioritize social engagement.
- Integrate your social tool — which comes with Marketing Hub Professional — with your Contacts Database and CRM.
- Schedule social posts in advance, cross-platform.
- Report on your video strategy with YouTube reporting if you’re an Enterprise user.
- Manage social profiles on Facebook, Instagram, Twitter, and LinkedIn from one tool.
Sprout Social
Price: $89/per user/month+
Sprout Social is a comprehensive social media management platform that provides powerful solutions for social listening and analytics, customer care, and employee advocacy.
Sprout Social Features and Compatibility
- Monitor and manage engagement across social networks in the unified Smart Inbox.
- Map out a content strategy and schedule posts with the Publishing tool.
- Uncover trends in social conversations, learn about your audience, and gain actionable insights to inform your marketing strategy with the integrated social listening tool.
- Integrate Sprout Social with your HubSpot software to collect accurate social reports all in one place.
Hootsuite
What does it monitor?: all major social platforms.
Arguably the easiest social monitoring tool to use on this list, Hootsuite’s customizable search streams will monitor any social platform you like so that you can see what’s going on at a glance. Zero in on essential topics, trends, and social profiles based on keywords, hashtags, locations, and specific users.
Falcon
Plans: Essentials $129/mo, Full Suite Custom Pricing. 14-day free trial.
Falcon is a social media listening, publishing, advertising, measurement, and customer data management platform. Its social listening tools give a clear picture of what’s happening and who’s involved.
You can use them to identify popular topics and hashtags to follow to better design your campaigns and content. You can keep tabs on conversations taking place around your brand and products.
Falcon.io gives you much flexibility. You can track anything from brand names, topics, and keywords to phrases, refining your queries with advanced parameters. Indeed, if you have a global audience, you can track and engage wherever you have followers. In addition, you can filter extensively, accessing and viewing data by keyword, source, demographics, influencers, and content type.
Falcon offers sentiment analysis in multiple languages, marking mentions as positive, neutral, or negative to help you prioritize engagement. Users can set notifications to alert if there is a spike in specific mentions. You can react to negative publicity before it gets out of hand. To assist with this, you can set up automated reports of trending topics and mentions, sending them directly to your inbox.
With Falcon.io, you can identify influencers who interact with your topics of interest and, as a result, create strategies for collaboration and brand growth. You can also produce audiences from any social listening project – groups of people who meet specific criteria you set.
Socialbakers
The Socialbakers platform harnesses the power of artificial intelligence to provide a solution that addresses all three of the aforementioned processes with ease and power.
An end-to-end solution, Socialbakers’ listening tool is designed to be easy enough for anyone to use, and robust enough to handle all of the different use cases required in a solution that can play a key role in every phase of the customer journey.
When it comes to marketing and pre-sale activities, Socialbakers makes it easy to leverage social listening in order to gain the intelligence you need for competitive research, audience research, content planning, and more.
When it comes to post-sale engagement and nurturing, Socialbakers’ listening solution seamlessly integrates with its suite of community management and customer care tools so you can boost customer affinity, minimize response times, and increase fan engagement with ease.
Nexalogy
What does it monitor?: most major platforms + broader web
Nexalogy’s top-tier data visualizations set it apart: interactive timelines, geolocation-based heat maps, lexical cluster maps that show common patterns of topic. Plus the “basic” stuff that would take a human being weeks to figure out, like popular keywords and most active accounts.
Brand24
Plans: Plus $49/month, Premium $99/month, Max $199/month. 14-day free trial.
Brand24 provides you with social insights into what people say online about your brand. Unlike some of its competitors, Brand24 targets businesses of all sizes, with a $49/month package for small or new businesses.
It shows you a mentions feed, where you can discover what people say about your brand and take action in real time. You can join in and engage in discussions directly from Brand24.
It shows you a Discussion Volume Chart, graphically depicting your brand’s mentions, so you can easily see any surges in brand mentions, and discover if there is a problem. Indeed, it provides full mention analytics, giving you a better understanding of who is talking about your brand online.
Brand24 has developed their own Influencer Score, to help pinpoint your industry influencers, so you can begin making contact with the people that matter in your niche.
It also includes sentiment analysis – not only can you see mentions of your brand, but it gives an indication of whether these mentions were positive, negative, or neutral in tone.
YouScan
Plans: Standard $500 per 5 topics per month, Pro $750 per 5 topics per month, Insight $1500 per 5 topics per month, Ultra $5000 per 5 topics per month
Unlike most social listening tools which offer more searches on the higher plans, YouScan keeps a consistent five searches in all its plans. But each search (Topic) can be detailed, with ways to include and exclude a variety of factors (like keywords and hashtags) and apply rules to them.
You need to enter your search queries using Boolean operators. There are only a handful of operators to learn, and they all make perfect sense, but many marketers will first have to upskill their Boolean logic before they begin.
Once you’ve set the parameters of your search, YouScan will build a page showing all the mentions the platform has collected matching your search criteria. You can then filter the results down in several ways to get what’s relevant to your specific search.
A particular strength of YouScan is Visual Insights. This searches through images, and you can set detailed parameters, to find pictures showing your specific requirements. An incredibly accurate AI engine powers the image recognition. It can help you find detailed demographic and psychographic information about the people who use your brand.
You can use YouScan to find mentions of your brand by the most influential people and then see which of these has the most engaged audiences. It has Smart Alerts which you can set to notify you whenever it “sees” negative sentiment about your brand. You can even integrate their complaints directly into your Helpdesk system.
Conclusion
Listening to Social Media is the Future of SEO. The tools that can be used to capture social media interaction are limitless, but with so much information available, finding a nice unified place to keep all of your information can be tricky. We offer a free tool that allows you to listen to your existing Facebook and Twitter accounts in one location.