Tools for Social Media Management

Are you looking for the best free social media management tools? When it comes to free social media management tools you can find plenty of free social media scheduling and monitoring apps, but not all of them offer the same feature. Take a look at our list of the best free social media management tools to find out which is the perfect match for your needs.

Are you looking for free social media management tools? Does social media marketing sound like it might be a good fit for you and your business? When you’re ready to get started, check out these options.

ViralTag

ViralTag advertises itself as “the #1 social media marketing tool for sharing visuals.” if your nonprofit has active accounts on Instagram and Pinterest, and you are looking to create and share more visuals, you should check out ViralTag. 

ViralTag Nonprofit Social Media Tools

Key Features: Like many social media scheduling tools, you can manage multiple social networks, schedule unlimited posts, recycle evergreen content, collaborate with a team, and analyze performance. What’s special about ViralTag is their “visual marketing calendar”, where you can create and schedule multiple Pinterest pins and Instagram posts.  

Pricing: 14 day free trial. Individual accounts start at $24/month. I could not find specific information about nonprofit discounts on their website, but since their competitors all offer this perk, I suggest contacting them directly to see if you can get a discount. 

SocialOomph

SocialOomph was originally brought to my attention by social media marketing expert John Haydon, based on it’s affordability and ease of use for the non-techie, a huge plus for many nonprofit social media managers. 

SocialOomph Nonprofit Social Media Tools

Key Features: If you primarily use Twitter for your nonprofit, SocialOomph has many features that can maximise your productivity and engagement, including: Ability to schedule unlimited tweets, track keywords, save and reuse drafts of posts, and check DMs on multiple accounts. 

Pricing: All Twitter features can be used on their free plan. To sync more social media accounts, you need to sign up for their Professional plan, which is $17.97 every two weeks. Like ViralTag, I could not find specific information about nonprofit discounts on their website. However, since the majority of their competitors offer special nonprofit pricing, I recommend contacting them directly to see if you can get a discount. 

PostPlanner

PostPlanner is a great way to not only schedule and monitor the content that you create yourself but also discover, curate, and share other content that your audience will love.

Post Planner Best Social Media Tools for Nonprofits

Key Features: The best feature in PostPlanner is the ability to discover content based on their recommendations, and customize your publishing calendar incorporating your unique posts as well as curated content. Other unique features include Canva integration for sharing infographics and visuals, GIF creation and sharing, and recycling evergreen posts. 

Pricing: Starts at $3/month for 3 profiles and 30 posts per day. Check with them directly about nonprofit pricing. 

BuzzSumo

BuzzSumo is a content and influencer identification tool for social media. It offers content performance insights, influencer identification, content alerts, and competitor analysis insights. This tool is great for A/B testing content to see what type of content performs best, who’s sharing and engaging with the content, and what’s working for other organizations.

Pricing: BuzzSumo starts at $79/month, but they also offer heavily discounted nonprofit subscriptions to BuzzSumo Pro.

Social media is an important aspect of growing a digital audience for your nonprofit. Take advantage of the free trials and test out these platforms to see what would work best for your nonprofit needs. These are tools we use and love at Whole Whale and we hope your nonprofit finds success with these as well!

Hootsuite

social media tool Hootsuite

Many nonprofits access multiple social media accounts, and sometimes they find it difficult to manage them all. Hootsuite is an awesome social media management tool that helps you to manage all social media accounts easily from a single place.

Features:

  • It helps you to schedule your content and post it on various social media platforms like Facebook, Twitter, LinkedIn, Instagram etc.
  • The motto of this tool is: Manage all your social media from one place.
  • It secures all the security and login information of all your accounts.

Buffer

social media tool buffer

Buffer is a popular and widely used social media marketing tool. Due to its simplicity and efficiency, Nonprofits love using this tool. This tool offers amazing analytical features to track the performance of all your social media posts.

Features:

  • For nonprofits that are just starting up, buffer offers a free account.
  • Based on the followers’ activity, it suggests perfect moments to post on social media accounts.
  • You can also create and schedule your content with the buffer’s image creator and shorten your links.

 The Evergreen Content Poster

Evergreen Content Poster

If you’re anything like most non-profits, you probably jumped on the content marketing bandwagon some time ago to help drive traffic to your organization online.

But what happens after you push that publish button? Do you share it on social media channels? Probably once and then move on to the next piece of content, right?

Scheduling social media posts and remembering to share your blog posts are very time-consuming.

Plus, you have to remember when you last sent a particular piece of content. It’s tiring just thinking about it.

Evergreen Content Poster will eliminate the need to schedule your posts continually and manage your content. It’s all right at your fingertips straight from your WordPress backend.

Once you add content to your library, it posts for you.

Some of its features:

  • Share content directly on publication or add it to your library to keep on sharing.
  • Create unlimited social media posts for each of your different social media channels. The Evergreen Content Poster just keeps on sharing them, and when it is at the end of your library, it will start again at the top, so you never run out of content.
  • Create categories with individual schedules so you can surprise your audience with a healthy mix of promotional, fun, engaging or educational content

In short, the Evergreen Content Poster lets you easily double your traffic from social media by keeping your content alive and in front of the audiences that matter.

Automatically.

No more wasted time.

Don’t we want that all?

Conclusion

Here is a list of the best free social media management tools available today. We’ve made sorting easy. Simply click on your tool of choice to learn more. Feel free to let us know what we missed by leaving us a quick note in the comments section at the bottom of the page.

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