The list of social media marketing tools will help you to promote your business using social networks. The social media marketer should know what are the best tools on the web to increase traffic or leads. You can find here most effective tools used by top social media marketers . These are the crucial and engaging social media marketing tools that you should use in your day to day activity.
There are many tools out there that can help you do your social media marketing better and with more results. A lot of people opt for free solutions because they can’t afford to buy a tool. But, one thing that I always say is “A free tool might be good, but not as a replacement for your paid tool.
Biteable
Creating content for social media is an essential part of the game. Visual content gets three times more engagement on Twitter than plain ol’ text, so good visual content can help you take it to the next level.
With Biteable, you can easily create engaging, entertaining, and informative short videos to share on social media.
With a host of free video templates, footage, music, and animated scenes, Biteable is a godsend for anyone who wants to create studio-quality quickly without needing expensive resources like film or sound recording equipment.
Biteable was created to be super easy to use and one of the cheapest tools of its type on the market. Most features are available even with free accounts (it’s pretty cheap to upgrade to Premium anyway) so why not add a bit more excitement and spark to your social media content by creating some short, super-shareable videos?
Buffer
Buffer started off as a scheduling tool for Twitter. Today, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google + (for the one person who still uses it.) Let’s take a look.
You can do some pretty neat things with Buffer:
- Use the chrome extension to add articles and content from the web to your Buffer queue or share content on the go.
- Automatically shortens links you share. If you’re Bitly user, you can connect your accounts.
- Upload custom photos and videos (or use ones pulled from the article you shared).
- Access complex analytics to track your content’s performance.
- Create a posting schedule so your content gets spread out throughout the day.
- Reply to posts from inside Buffer.
- Add team members.
A social media dashboard like Buffer helps you fill your social media feed with relevant and exciting content without spending half your life logged in to Facebook and Twitter.
Buzzsumo
Research is a crucial part of marketing. If you want to do well and leave your competitors in the dust, you need to understand what they’re doing and if what you’re doing is working or not.
Buzzsumo is a research tool which tells you how your content is doing and who’s spreading the word.
Sometimes when you sit down to create content, you’re on fire. Other times it’s like pulling teeth and you’re just grateful to have met a deadline. It’s impossible to guarantee success, but a tool like Buzzsumo can help you increase the odds.
One of the most powerful research tools on the market, the functionality includes:
- Find content that’s most shared on social media channels – you can enter your own or someone else’s domain and see what’s been shared socially.
- Find influencers related to particular topics.
- Get alerts based on keywords, brand name, links, author name, or domain.
- Track competitors and do an analysis based on their content.
- Use it to research keywords and trending topics your audience is interested in. You can use it to find interesting new posts to share or to search for content ideas based on what’s performing well.
- And, if you’ve got some cash to splash, Buzzsumo Pro is a powerhouse for competitor research.
Canva
Canva is a graphic design program that makes creating professional graphics and presentations easy — no graphic designer experience required. With Canva, you can create a social media graphic (at any size or dimension) using your own images or any of the millions of themes, graphics, icons, and fonts in Canva’s arsenal. You can also save your creations if you want to make a recurring series using the same branding.
Pricing: While basic Canva is free to use, pricing for access to more features begins at $12.95 per user per month. Canva also offers nonprofit organizations free account subscriptions.
AgoraPulse
If you’re looking for a simple and easy-to-use scheduling tool, AgoraPulse may be for you. AgoraPulse is a social media management tool geared towards creating, editing, and scheduling posts, monitoring engagement, and tracking the success of your posts. It supports many of the major social media networks (Facebook, Twitter, Instagram, Google+, LinkedIn, and YouTube).
Pricing: Monthly and annual pricing starts at $39, but AgoraPulse offers a free trial and discounts for nonprofits.
Meet Edgar
Meet Edgar is a social media scheduling tool which helps in recycling of your old posts to get more traffic to your website.
Features:
- You have to organize your posts according to the category and content, and then this tool will automatically post your content from all the categories.
- Meet Edgar updates the library of edits in bulk.
- By adding your content in Meet Edgar browser extension, you can save time in the separate posting of content.
With the use of emerging social media marketing platforms, Nonprofits have the opportunity to reach out to more potential customers and grow their cause.
Use these social media tools and help your cause be more social in 2019.
Hootsuite
Hootsuite is a social media marketing and management dashboard which enables you to schedule posts across all your profiles, manage content in a team, as well as measure your social media efforts. Hootsuite also boasts social media monitoring features that empower you to follow and engage with the topics that matter to you.
Best for: Creating and promoting content for multiple social accounts.
Pricing: Professional is $19/mo, Team is $99/mo, Business is $599/mo, and Enterprise is custom and available upon request.
Non-profit discount: 50% off Professional and Team plans.
Conclusion
Here are some social media marketing tools that you can use to promote your business on the web. Whether you want to post status updates on Facebook, create videos for YouTube or engage with other bloggers through Twitter, here are some great tools to help leverage your online presence and grow your business.