Social media is a great way to connect with customers, but managing multiple channels can be frustrating. We’re offering a list of free social media management tools to help you find the right fit. Generate new ideas, save time and streamline your social media marketing with these free tools.
Social media continues to grow in importance as a platform for businesses to connect with customers on a more intimate level. Below are some free social media marketing tools that I have included, as well as some of my favorite premium options that can help improve your social media presence.
Quuu
Shane Barker, digital strategist, ShaneBarker.com
“Quuu is a hand-curated and content-promotion platform. I use the promotion side to distribute everything. Each article is reviewed by a real person before it is approved because the goal is to promote only the highest quality content. Once the article gets the green light, Quuu adds it to its huge distribution network, which is cool, as I can then see the amount of shares and clicks for each article.”
Oktopost
Murray Newlands, co-founder, Due.com
“Most B2B companies on social media are missing a huge opportunity. Staff, customers, and clients won’t post positive comments unless they love you. Beyond that, you have to get proactive and make sharing easy. Oktopost’s amplify and collaborate features are built to do exactly that: internally and externally. But love has to be the foundation.”
. Ahrefs
Josh Steimle, published author
“By connecting Ahrefs to Google Search Console and with some simple configuring, I can monitor my own website as well as those of competitors to get ideas for new keywords I can use for blogging, YouTube videos, and social media posts.
I especially like the “Search suggestions” feature in the Keyword Explorer section because it makes it easy to find keywords and see the data I want. Ahrefs gives each keyword a difficulty score, shows me local and global search volume, and expected clicks.
While we tend to think of SEO as a Google+ website game, I also use this for LinkedIn, my favorite social media platform. By collecting keywords in the Rank Tracker section of Ahrefs, I can monitor which keywords have the most volume and include those words in my LinkedIn posts, using web search popularity as a hint as to what may also be popular on LinkedIn, or at least popular relative to other relevant keywords I’m targeting.”
Rebrandly
Shortening links is a constant need in everyday marketing. Not many social media tools like Rebrandly can provide such simple and exciting features.
The tool is a link shortener focused on customization. With it, it is possible to insert your brand in links, generating friendly URLs and easy association with your company.
Qualified links, where brands can be identified, have a much more significant impact on the public. They are more readable and generate more engagement, which increases traffic.
There is also a natural increase in click-through rates, which can mean higher public interest.
So many interesting advantages linked to one simple detail: more readable and attractive links.
Pricing:
- Free: 5.000 clicks tracked per month, 500 total branded links and 5 custom domain names;
- Starter: $ 29/month: includes 25.000 clicks tracked per month (then $1/mo. each 1.000), 5.000 total branded links (then $3/mo. each 1.000) and 5 (Then $5/mo each) custom domain names;
- Pro: $ 69/month: includes 150.000 clicks tracked per month (then $1/mo. each 1.000), 15.000 total branded links (then $3/mo. each 1.000) and 5 (Then $5/mo each) custom domain names;
- Premium: $ 499/month: includes 1.500.000 clicks tracked per month (then $1/mo. each 2.000), 150.000 total branded links (then $2/mo. each 1.000) and 20 (Then $5/mo each) custom domain names.
Google Trends
Google Trends is a valuable tool to search for topics and trends. Online strategies need to find what the audience has been talking about and taking an interest in.
As one of the indispensable social media tools, Google Trends allows you to track several topics, especially related to the business segment.
The tool can be an important support for some needs such as:
- finding topics for Content Marketing;
- finding topics to explore in social media channels;
- discovering the public’s perception of specific subjects.
Google Trends also works as a keyword tracking tool. It is possible to identify trends and the volume of searches during a specific time.
In general, this tool is essential since it can support different campaigns and actions. Every strategy must rely on it.
Pricing: free.
Canva
Canva is a social media tool focused on layout design and presentations. It is possible to create thousands of templates without being an expert or having technical knowledge.
This ease of use and wide range of graphic possibilities are the main attraction in Canva. It fits perfectly into dynamic routines, without leaving teams too busy.
Canva helps to prepare quick templates that can be used by anyone. This way, designers don’t get overworked and can focus on more complex creations.
Using Canva, you can find images, icons, ready-made templates, or create everything from scratch. Today, Canva is one of the most common options in the marketing segment.
Pricing:
- Free: 8.000 templates, 100+ design types and hundreds of free graphics and photos;
- Pro: $9,95 : includes everything from free plan plus 1 brand kit for visual identity creation, one-click design resize, 60.000+ free templates, 60+ million stock images, photos, videos, and graphics.
Falcon
Price: $129/mo.
Falcon is a social media management platform that allows you to create posts for social networks on a collaborative content calendar.
It integrates with HubSpot, Microsoft, and Salesforce to help users streamline marketing tasks among teams. For a visual to see how Falcon integrates with other software, refer to the photo below:
HubSpot customers can use this integration to create audience segments. These segmentations will help you target your customers with social media posts, making sure your content is being seen by the right people. Any changes you make within HubSpot will automatically transfer to Falcon, so you don’t have to worry about manually updating content.
Conclusion
There are so many social media tools available for marketers today, that it can be hard to know where to start. In this free eBook, we describe some of the most useful and popular social media management tools available, including Hootsuite, Buffer, Oktopost, Zoho Social and more. Download our free eBook to read more and find out which tools could become part of your social media marketing plan.