You’re here to learn about social sourcing examples, aren’t you? Social recruiting is a hot topic nowadays, especially when it comes to sourcing through social media. But where do you start? On this page, you can learn all about tools for social sourcing and find some handy social media sourcing tips.
The tools for social sourcing role are evolving fast and free sources of candidates are a huge area of opportunity. If you are looking to learn more about sourcing via social media, or just looking for some free social media sourcing tools, you’ve come to the right place.
Facebook is the most popular and largest social networking platform in the world. With almost 2 billion monthly active users across the globe. Undoubtedly with such a large audience, it is a perfect platform to promote your brand; you can create your company’s Facebook page and post jobs. Tell your connections to share the same post with others to become visible to more potential candidates. You can also share videos of your workplace and employees so that candidates can peek into the company’s environment. Facebook can be more impactful and turn into a potential recruitment weapon by just spending a little money on ‘paid advertising.’
Recruiting with Facebook Ads
Facebook’s ad network offers recruiters a unique opportunity to target job advertisements to Facebook users by keyword, education, location, and even age. It’s tools like this that allow recruiters to engage their prime audience for $20-40 per day and be effective.
Facebook users are providing detailed information and news about their own interests, hobbies, education, and activities throughout the day and at staggering rates. The average Facebook user now spends 15 hours and 33 minutes per month on Facebook. Facebook’s ads capitalize on their members and the information that is voluntarily submitted by offering advertisers very small and specific areas in which to target for not a lot of money. To keep up with the competition for top talent, companies must recruit with Facebook ads.
Driving Your Recruitment Efforts With Facebook Fan Pages
Like any website or profile page, a Facebook Fan Page is a marketing and communication channel allowing the company to directly connect with individuals who have opted into receiving a company’s message. But a Facebook Fan Page is more than just a communication medium serving as a company’s front porch and customer service platform to engage the more than 750 million Facebook users.
A Facebook Fan Page can serve as a recruiting and sourcing tool just like a company blog or Twitter allowing you opportunities to directly engage and educate your target candidate market. In this social world, companies ought to advertise your jobs on your Facebook Fan Page. It’s just how to recruit with your Facebook Fan Page.
LinkedIn gives you an option to choose a targeted group from 675 million monthly users. A premier networking tool, it is popular for making professional networks. LinkedIn can also be used as an essential screening tool in the hiring process. Recruiters prefer this platform to look for quality talent, whereas candidates like it for providing the latest jobs in the market. With a large valued connection, an organization can easily maintain an excellent relationship with active and passive candidates. You can also use LinkedIn to promote your content through regular posts and boost your brand.
Ways to Recruit and Build Communities on LinkedIn
Think of LinkedIn as an online rolodex where a recruiter or hiring manager now has access to over 150 million professionals from across the globe. Some of these professionals are passive as well as active job search candidates. These professional databases are accessible on the web typically by increasing your social media connections and footprint.
To attract talent, it’s essential to build connections and develop relationships. Within LinkedIn, maintaining a level of engagement with their connections is equally important. This requires maintaining a presence in their connections “stream.” The execution of your LinkedIn recruiting strategy hinges on the development of this connections “stream.
YouTube
What is more effective than promoting your content visually? YouTube helps you target millions of viewers.
Take this opportunity to introduce your company to the candidates, talk about your work culture and job openings. Give an insight into the workplace where the candidates will be working. This platform is the right choice for finding the right talent.
It is all about writing the perfect tweet. With 330 million monthly active users, it allows you to write the best content in a 140-character tweet. Talk about your company, the latest job openings, products, and updates. Apart from your company’s Twitter page, you can open a separate account only to promote job posts.
A perfect place to hire people who are proficient in visual arts. Employers can get a feel for a candidate’s work before hiring them. A picture can talk a lot about the skills of a candidate. It is an engaging platform where you can promote your brand through pictures, captions, and videos. Around 1 billion users available on this platform provide you unlimited opportunities to attract top talent. With perfect planning with Instagram recruiting strategies, you can target a significant candidate for your job openings and can find the best fit.
How to Recruit on Twitter with Hashtags
While Twitter offers a platform that allows for many types of search to increase the viral spread of content, even by non-members, hashtags in particular are one of the best sources to find engaged users by particular topic or interest.
Twitter allows for users to be contacted with no prior relationship. Searching for candidates via hashtags can net you a solid list of job search and recruiting leads long before your candidate has responded to a resume-mining database like CareerBuilder or Monster. Hashtag feeds on Twitter allow companies to go beyond their audience (followers) when posting, and when reading hashtagged Tweets, companies can target thought leaders in the industry. To recruit on Twitter, recruit with hashtags.
Recruiting on Google+ (Google Plus)
Google+, Google’s social media platform is the fastest growing social network in the history of well, social networks. Since Google released it in beta July 26th, the new social media platform created a media frenzy as bloggers, social media influencers and the media covered the release of the platform like never before. It provides recruiters and hiring managers another wide channel to recruit, source, and search.
Google+ offers a unique opportunity for recruiters to blaze new trails and connect with candidates in different ways. Users add individuals they wish to engage by categorizing them into circles, which they create. Through circles, one can contact individuals or groups privately or publicly to recruit on Google+.
Conclusion:
There are numerous sourcing tools available to recruiters, from LinkedIn and Indeed to Facebook and Twitter – but where do you start? Social sourcing can be a tricky subject, especially if you’re new to it. You may not know what tools are available, which social media sites are suitable or how to use them.