Best social analytics tools and top social media analytics tools — this is what the world of the internet marketers are looking for nowadays. It is impossible to run a business successfully or to build decent and sustainable online presence without a solid analytics history. Some of the best social media marketing experts (as well as many beginners) tend to be overwhelmed with a large variety of available tools. The variety is so vast, it’s hard to make a choice.
There is a ‘best social analytics tool’ out there. There are hundreds of social media analytics tools and it is hard to find the one that can prove best for you based on data. So instead I do a review of the best social analytics tools which I have tested personally. I’ll show some aspects of the best tools along with my personal reviews so that you can make your own decision which one to choose.
Keyhole
Keyhole excels at four key things:
- Getting you inside the minds of your customers.
- Simplifying your reporting — so you can easily share results with your team.
- Showing you what attracts your consumers’ attention.
- Saving you a huge amount of time — as you don’t have to crawl different social platforms looking for and reporting your social analytics.
These are critical features to look out for when making social media analytics software comparisons.
As Neil Patel says, “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”
The tool shows you when your users are most active, so you get to see your audience’s best engagement days and times.
Using Keyhole, you can find, identify, track, and reach out to your influencers:
You can also conduct a detailed and in-depth sentiment analysis of social media posts over time:
With Keyhole, you get to see the number of impressions, reach, posts, and engagements that certain accounts or hashtags are getting. You are also able to identify key influencers who get the highest engagement rates and the number of followers in specific industries and reach out to them right from the tool.
And if you ever want to know the demographics of your hashtag users or account interactors or followers, Keyhole shows you those as well — including the percentage of positive and negative sentiments of your followers.
Also, Keyhole customers can publish and schedule unlimited posts each month from all the accounts included in their plan. Managing anywhere from 3 accounts to unlimited accounts depending on your needs.
Suite pricing begins at $79 per month- free trial available
Agorapulse
AgoraPulse is one of the greatest social media analytics tools that helps you identify your best content and see what users need. And we all know that social media sucks time like a plague… But AgoraPulse is good medicine for it.
This tool is a huge timesaver for social media marketers. It helps you execute virtually all your social media tasks in one place.
Pro: You’ll be impressed by Agorapulse’s Twitter reporting functionality. The tool generates specific reports for your Tweets, mentions, retweets, and favorites as well as other engagement stats. This makes social listening pretty easy for you.
You can also post or schedule content across all your profiles at once. Plus, the tool’s chrome plugin helps you do all this at once — saving you time.
Con: Agorapulse’s listening is only available for Facebook, Twitter, and Instagram. So, if you’re interested in tracking LinkedIn and Pinterest you’ll have to use another tool.
Pricing ranges from $99 – $199 per month.
Oktopost
Oktopost is focused on helping B2B brands manage, monitor, and measure all of their social media activities from a single platform.
Do you have global social media teams? Manage social media teams in more than one country all from one platform.
Social media management, social employee advocacy, and social media promotions are some of Oktopost’s best features.
You can measure your social media marketing performance and optimize your efforts accordingly.
Pro: One huge Oktopost plus is that you can integrate other applications such as Google Analytics to access even more detailed social media marketing insights.
Also, did you know Oktopost has recently partnered up with Keyhole? Powered by Keyhole, Oktopost now offers advanced social listening capabilities as well as in-depth research and analytics required to remain competitive.
Con: Unfortunately, the platform does not have the ability to cross-post between networks.
Price: Contact Oktopost for pricing.
Tweetdeck
For Twitter users, Tweetdeck is arguably the best tool to use to keep up with hot and trending topics on Twitter. It’s like a Twitter dashboard and it has been around for a while. However, most Twitter users don’t use the tool probably because they know it exists.
Tweetdeck can be used as a Twitter management tool, and to track and monitor certain hashtags to understand their popularity. You can manage your direct messages as well as notifications, and it’s free.
SocialBee
SocialBee is another great tool to consider when it comes to monitoring trending topics on social media. The tool is arguably one of the best tools to manage social media activities. Automate your social media posting so that you can focus on what truly matters.
SocialBee works well with all the major social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest. In fact, it even works with Google My Business! Spy on your competitors, find, monitor, and analyze your target audience with SocialBee. They offer 14-day FREE trial, no credit card required
Feedly
Technically a feed aggregator or reader, Feedly allows you to easily follow and get updated with your favorite websites and blogs. Adding sites to this tool can be a little time-consuming, but after you do, browsing content and discovering trends will be as easy as counting one, two, three. The service is totally free, and you can access your feeds anywhere you go through the Feedly app, which is available to both iOS and Android users.
Google Trends
Google Trends is the best way to monitor trending topics on an expansive level. Because Google Trends uses search data, it will give you a much broader picture of what is trending than you’d see by analyzing data on a single social network, and that data may help you make more informed decisions on what you promote, engage with and follow. You can set up a Google Alert for any keyword you want to watch, so you will always know what is happening.
Hootsuite
With a wide selection of tools and a great method for searching across several social media platforms, Hootsuite allows you to monitor trends all day, every day, whether just one trending hashtag or a variety of social media trending topics. Be sure to check out Hootsuite’s webinars to see some of the lesser-known features available to pro users. You can read our review of Hootsuite here.
Tumblr
By the time you see a meme or other trending content on Facebook, it may well have been circulating on Tumblr for weeks, or even months. Though not as popular as it once was, Tumblr is a great source of internet content – especially in the pop culture realm – right when it has been posted, and you are sure to see it first if you keep your dashboard filled with a good selection of active blogs.
Conclusion:
Social Media analysis tools are incredibly useful and as many top brands use them to optimise their marketing strategies. The tools allow you to track your social media performance, interact with your followers or even see how your competition is doing. Running a social media campaign or business on social media has become increasingly popular in recent years. It can be hard to figure out exactly what you should be doing, and there are a lot of trends and tools that can help you.