Social Media Marketing Tools is a research created to promote products and services based off of the features and benefits. This tool will benefit businesses by helping them identify tools needed for their social media marketing campaign.
For an effective social media marketing campaign, you need the right tools. This comprehensive list of social media tools will help you find the exact social media management tools you need to take your strategy to the next level.
PromoRepublic
Natasha Zo, founder of Cosa Famosa Agency
“I am on a mission to amplify the messages of multiply clients worldwide through social media. After we hit a tipping point as an agency, my team was not able to handle everything in the old, native way. I tried various tools before I found PromoRepublic, but none of them provided an all-in-one package — a social media calendar and editable content templates for clients to build their social media visibility and a “white label” platform to grow the agency business.
The white-label platform, in particular, helped us to get more clients on board than we expected in a shorter period of time. One more benefit worth mentioning is their (also white label) reselling collaboration program, which helps me to increase ROI.”
InShot
Dan Knowlton, co-founder, Knowlton
“Since social media algorithms have evolved in 2018 and the platforms consistently penalize users for automation, we’ve cut back a lot with social media automation tools.
However, one tool we continue to use to create social video content on the go is InShot. It’s super quick and easy to edit creative video in various size formats.”
Semrush
Robbie Richards, founder, robbierichards.com
“While Semrush is better known for its SEO and PPC competitor research, it has more recently added a Social Media Toolkit to the platform. The toolkit is a handy one-stop-shop for managing and tracking all your social media profiles. In addition to the usual post scheduling, editing, and tracking, Semrush allows you to also uncover which content types and topics get the most engagement in the industry and for your competitors. You can even create campaigns and boost ads on Facebook and Instagram from directly inside the Semrush interface. It is a great option for anyone looking for a tool that goes beyond post scheduling and wants more granular competitor and industry insights that will drive topic selection and post frequency.”
Mention
Mention is an extremely comprehensive social listening tool. Monitor mentions of your brand, your products, or your competitors in real time.
Staying on top of the conversation is easy: you can respond to social media comments and mentions from inside the platform, and you can use Mention to find relevant influencers for influencer marketing campaigns and analyze your competitors.
Sumo
Sumo has a whole suite of useful traffic and social media tools that can help improve your marketing strategy. The most relevant for social media is the social shares feature, which makes it easy for visitors to your site to share your content to social media, and it keeps track of the number of shares.
IFTTT
IFTTT: If this, then that. This tool lets you set up rules that make running your social media marketing empire much easier.
Create rules that trigger specific actions when something happens. For example, you can create a rule that means every time you get a Google notification for a specific alert, it gets added into a Google doc so you can check it all at the end of the day.
These rules can eliminate some of the manual back-and-forth, and help you streamline your process in a way that emphasises and enhances individual productivity.
Google Trends
Website: https://trends.google.com/trends/
Pricing: Free
Details:
Google Trends is a completely free tool that Google created to help anyone search for trending topics online.
Brands use it to monitor notable things that are happening in the world. Many professionals use this as a way to discover and share information related to what’s most popular right now.
You can also use Google Trends to monitor keywords to see if they are trending and how their current volume compares to previous months and years. You can then use this information to inform your content and social media marketing strategy.
Buffer Publish
Website: https://buffer.com/
Pricing: Free (paid plans start at $15/month)
Details:
Buffer is a suite of brand building tools designed to make it easy for businesses and marketing teams to schedule social media posts, analyze performance, and manage all their accounts in one place.
For example, Buffer Publish allows you to set up a schedule for your social media profiles, and after you add content to your Buffer queue, it will publish at the times you’ve designated.
In addition to our web application, we also have both Android and iOS apps as well as a fantastic Chrome Extension that’s great for Buffering while you’re browsing the web or on the go.
Canva
Website: https://www.canva.com/
Pricing: Free (Canva for Work starts at $12.95/month)
Details:
Another fantastic tool that absolutely every brand or business online should know about is Canva.
Many times social media managers and marketers need to be able to create beautiful images without a designer. It’s what makes up part of a great social media strategy.
Canva is the tool so many marketers rely on for making great-looking social media images quickly. You can use the ready-made templates, icons, and illustrations to make your images look professional without having to do much of the actual design work.
Canva has an easy to use drag-and-drop interface plus a massive library of over two million graphic elements.
Conclusion
There are many social media marketing tools available. Some of which have been around for awhile, have received good reviews from customers, and have been improved upon so that they provide a good service. I’m going to cover some of the new platforms that are out there for anyone looking to try them or familiar with them.
So there you have it, the list of social media marketing tools you need to be aware of as well as a small description of each one. Do you know where you fit on this spectrum? Think about your business now, does your business or blog need to use all of these tools? No! Do some research and plan ahead, pick what works for you and go from there.