Learn more about the many free social media tools available to help make your business a success. Find out how to use apps search. Ping. Facebook page insights, and more first hand. This ProBlogger post will give you a good understanding of what is out there. Be sure to sign up for our free social media strategies course at the end!
Check out these pages for a comprehensive list of some of the best free social media tools and information available today. There are social media tools for every aspect of your business from understanding what people in your niche are saying to you, to improving your on page SEO.
Followerwonk
Michael Brenner, CEO, Marketing Insider Group
“Twitter remains my primary social media platform. But alone, Twitter’s unmanageable. That’s why I use Followerwonk to understand who my audience is, when they are most likely to engage, and to find followers who overlap with similar social profiles and influencers. Its analyze feature – which integrates with Buffer – tells you exactly when to post your most important updates for exposure.”
CoSchedule
Andy Crestodina, co-founder and director, Orbit Media
“This one is going to drive more traffic in less time than all your other tools combined. It’s like Buffer, but it never runs dry. Posts scheduled in CoSchedule can stay in rotation. Once you’ve vetted your best stuff based on historical data, set up CoSchedule to share on your network(s) of choice at least a few times per day. You just saved yourself six to eight hours per month at least.”
WordSwag
Rachel Pedersen, social media strategist
“Ever wish you had a 24/7 graphic designer to turn your social media ideas into gorgeous graphics? Then you will love WordSwag. It is a mobile application that turns your ideas, quotes, and content into attractive graphics that can be shared on Facebook, Instagram, and anywhere. In less than five minutes, you have a high quality and visually appealing graphic that will make your followers think you have a graphic designer on call.”
EveryPost
Everypost has a to-the-point interface that makes social workflows so simple. It supports Facebook, Twitter, LinkedIn, and Tumblr.
It has features that let you curate visual content, schedule customized posts, collaborate with team members, and analyze performance.
Pricing:
- Pro: $9,99/month: includes 10 channels, 1 team member and analytics for two profiles (free 14-day trial);
- Plus: $29.99/month: includes 25 connected channels, 5 team members and 6 analytics profiles (free 14-day trial);
- Advanced: $49.99/month: includes 50 connected channels, 10 team members and 12 analytics profiles (free 14-day trial);
- Teams: $99.99/month: includes 120 connected profiles, 25 team members, and 15 analytics profiles (free 14-day trial).
Socedo
Socedo is a social demand generation tool that helps you find qualified leads on Twitter and LinkedIn and add them to your sales funnel.
Socedo automatically sources leads based on your targeted buyer persona and real-time social behaviors (the information they share about themselves, their interests, and problems).
It integrates with Salesforce and Marketo, making the transition from social lead to sales funnel a smooth one.
Pricing: custom pricing based on needs/function.
IFTTT
IFTTT stands for “If this then that”, and it allows you to set up automated rules like “If I change my Facebook profile picture, change my Twitter profile to the same picture.”
This tool can also automate sharing new blog posts to social, tweet Instagram posts as native Twitter photos, share Instagram posts to a Facebook page, and much more.
IFTTT can be a huge time saver if set up properly. You can see a list of social applets here.
Pricing: free.
Unfold
Price: Free
Described as “a toolkit for storytellers”, Unfold is an iOS and Android app that helps you create beautiful templates for Instagram stories. Bringing your creative visions to life is the driving idea behind Unfold.
It’s an ideal app for lifestyle brands who want to create stylish collages to keep their social media accounts on-brand and receive the maximum amount of engagement from followers.
HypeAuditor
Price: Starts at $200/month for 50 reports
You’ll never earn money from fake followers — they just make your engagement look bad (think millions of followers, but only a few hundred likes per photo) and ruin your reputation. That’s why HypeAuditor weeds out fake followers on your Instagram account to help you determine your organic reach.
Additionally, HypeAuditor analyzes your audience to figure out where they live, their age and gender, and which of your followers are ghosts.
Retouchup
Price: Starts at $0.25 per image
The website Retouchup provides an easy way to edit photos for social media, from basic color correction to more advanced Photoshop-like features such as adding or removing people from a photo. With Retouchup, you don’t do the work yourself — instead, just submit a photo and the website’s experts will edit the photo for you within 24 hours.
“You’re making me look like an awesome photographer!” one user gushed. Retouchup can save you time during the editing stage, and make your images appear higher-quality and more compelling.
Marketing Video Builder
Price: Free, or starts at $33/month.
Marketing Video Builder by Animoto helps you make professional-tier videos to engage with audiences. Videos can be created in minutes using the online video editor. The best part about the tool is that you don’t even need editing experience to get started.
You can increase brand awareness by making videos for your company, and share them across social channels to grow your audience. Additionally, if you’re a HubSpot customer, you can integrate that account with your Animoto account.
Conclusion
As social media has exploded in popularity, entrepreneurs and companies alike have come to rely on the different tools that help boost their marketing effectiveness. The most popular social media tool, Twitter, is a microblogging platform that allows users to disseminate information to other users in real time. There are also several smart phone applications and web based applications that are specific for businesses, such as Hootsuite or Buffer. No matter what kind of business you run, there will surely be a social media tool out there that can boost your marketing campaign’s visibility and help jump start your business growth.