If you are a digital marketer or a social media manager and want to learn about the best social media analytics tools 2021, I don’t have to tell you that having access to useful reporting data is essential. However, not every platform has applicable (or any), built-in analytics. In cases like this, your next step should be evaluating what third-party social media analytics tools there are on the market.
You want to measure your progress on social media. But how? There are so many social media analytics tools out there. It can be impossible to know which ones will work well for you. So, I put together a list of the best social media analytics tools for marketers in 2021.
DATAPINE
datapine is a BI software that lets you connect your data from various sources and analyze with advanced analytics features (including predictive). With your analysis, you can create a powerful business dashboard (or several), generate standard or customized reports or incorporate intelligent alerts to get notified of anomalies and targets. This tool, rated with outstanding 4.8 stars on Capterra, is a powerful solution for businesses of all sizes since datapine can be implemented for various industries, functions, and platforms, no matter the size.
The tool offers features for both advanced users such as data analysts and average business users. The SQL mode enables analysts to create their own queries while, on the other hand, the intuitive drag-and-drop interface ensures a visually intuitive way of entering your values and creating powerful charts and dashboards, simply by using effective visual analytics.
KEY FEATURES:
Intuitive drag-and-drop interface: Simply drag your KPIs into the interface and see how your charts and graphs transform into a professional dashboard without any IT involvement or advanced coding.
Easy-to-use predictive analytics: Advanced analytics features, including predictive analysis based on a forecast engine, where you simply select the KPI, determine the number of data points you want to forecast, specify the previous data points for the calculation, and finally define the model quality by appointing the desired confidence interval.
Many interactive dashboard features: Dig deep into each part of the dashboard with advanced dashboard software features such as drill-downs, chart zooms, widget linking, hierarchical filters, among others, that will ensure a detailed data discovery process.
Multiple reporting options: Take advantage of BI reporting tools and create standard or customized reports by sharing via URL, enabling viewer access or sending an automated e-mail report which you can automate on specific time intervals. Additionally, you can embed datapine into your own application.
Smart insights and alarms based on artificial intelligence: They alert the user if a business anomaly occurs or generate multiple types of insights, including growth, trends, value drivers, what-if scenarios, among others.
SHORTCOMINGS:
They do offer mobile access, but the dashboards are not directly accessible unless you download their app and customize them within the mobile view.
HubSpot
With HubSpot’s analytics tools you can tie social media performance to business and revenue growth. Whether publishing directly through HubSpot, or publishing using other tools or while on the go, you’ll be able to report on the success of your social strategy across every channel. You can also compare the performance of multiple social channels to measure campaign performance.
HubSpot’s social analytics tools offer expansive graphs and visuals that break down the numbers by specific platform features, like audience, session lengths, and impressions.
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What’s important to highlight is that HubSpot’s social analytics tools is part of HubSpot’s Marking Hub, their all-in-one inbound marketing software. This means that using the platform you’ll have insight into the entire customer journey, not only social media-specific metrics. You’ll be able to see which marketing tactics are working best for your business, how are they impacting your bottom line, and learn about your social media campaigns ROI.
That makes HubSpot an excellent choice for businesses whose marketing teams want to keep all campaign functions in one place.
Tableau Desktop
REASONS TO BUY
+Free trial offer+Slick interface with drag and drop buttons
REASONS TO AVOID
-Expensive
Tableau Desktop endeavors to do more than make charts, but rather to show “live visual analytics.” A slick interface with drag and drop buttons allows the user to quickly be able to spot trends in the data. There is a lengthy list of supported data sources, including Microsoft Excel, Google Analytics, Box and PDF files.
Tableau enjoys the ability to connect with pretty much any type of database, as well as use a whole range of data blending options, to output into an even bigger selection of charts. Dashboard visualizations can be easily shared, and are mobile friendly.
Tableau Desktop becomes an expensive option for a single user, making this more expensive than other competing solutions. On balance, it also includes the associated application of Tableau Prep under the Tableau Creator package.
Sisense
Sisense is a business intelligence (BI) software that provides analytic solutions and market insights for small to enterprise-level businesses. Sisense is one of only a few fully-functioning BI software systems that let non-technologically inclined users combine multiple data sets, customize dashboards, generate data visualizations, and share them with other users. This web-based BI solution unifies data into one centralized location without the use of hardware or IT departments.
Domo
Domo is a powerful business intelligence (BI) software that delivers a wide data set and connector support. It provides unique social collaboration capabilities. Domo is designed to assist businesses in finding effective solutions in a world full of ever-changing business challenges. With Domo, users can see real-time data utilizing a single dashboard that is visually appealing and easy to use, helping businesses take informed actions from the insights gained.
Oracle NetSuite
- Oracle NetSuite is a Business Management software. It has solutions for small to large size businesses.
- For small businesses, it offers easy to use, scalable, and agile business solution that contains the functionalities of ERP, CRM, E-commerce, and PSA.
- It helps medium-sized businesses by cutting their IT costs in half, reduce financial close times 20% to 50%, and improves quote to cash cycle times by 50%.
- Oracle NetSuite has functionalities to help global enterprises with their complex functional, industry, regulatory, and tax requirements.
Xplenty
- Xplenty is a data integration platform. It is a cloud-based solution that will bring all your data sources together.
- Xplenty provides the solution for marketing that has functionality for data enrichment. Your data enrichment tools will get integrated by Xplenty.
- It will help you to keep your marketing automation up-to-date. Your customer information will always be complete with Xplenty.
- Xplenty will make your marketing campaigns effective.
- It provides omnichannel marketing and data-driven insights.
- It will help you with building a complete Sales Analytics solution.
- With a sales solution, it provides the features of data enrichment, effective analytics, centralized database, etc.
- Xplenty has a solution for customer support analytics that provides comprehensive insights, data enrichment, customized support solutions, etc.
Bitrix24
Bitrix24 is total business management and business intelligence software that’s 100% free. You get over 35 free tools, like CRM, tasks, document management, project management, time management, business process automation, invoicing, collaboration, absence management, email marketing, virtual PBX, shared calendars, company directory, HRMS and much more. Available in cloud and as software that you can install on your own server, it’s ready to be used in less than 30 seconds.
Prisync
SMBs to Fortune 500’s rely on Prisync’s data to derive detailed C-level analysis and execute their A-game to increase sales growth and profit margins for more than 20% on average for less than a week’s worth of coffee money. Our 5-star 24/7 online customer support team is always available to answer any requests you might have in minutes and make sure that you get more than what you’re paying for. We offer a free onboarding service to plan a long-lasting relationship with all our customers.
Dundas BI
REASONS TO BUY
+Browser based+Drag and drop interface+Free 45 day trial
REASONS TO AVOID
-Opaque pricing
Dundas is a browser based business intelligence tool with 25 years of experience. It is designed to be a single tool to transform data into visual data analytics with “granular control over almost all visual design elements.”
Data files can be incorporated with drag and drop functionality allowing end users to analyze data without involvement from IT. The HTML5 interface allows it to be used across a variety, including mobile, devices.
There is a free 45 day trial, but after the pricing is opaque and requires a quote, but there are options to lease annually, or own for perpetuity.
SAP Business Objects
SAP BusinessObjects Business Intelligence is a centralized suite for data reporting, visualization, and sharing. As the on-premise BI layer for SAP’s Business Technology Platform, it transforms data into useful insights, available anytime, anywhere. Share insights and make better decisions with the SAP BusinessObjects Business Intelligence (BI) suite. By providing a flexible architecture, the analytics platform can support business growth.