Have you ever wondered about the tools that other companies use for social media? Ask any social media manager and they will have a list of all the most useful tools out there. In this post, we go over some of the best social media management tools and some free social media tools. If you’re thinking about managing multiple social accounts, these tools should be at the top of your list.
We have scoured the web to bring you our picks for the best social media tools for bloggers, agencies, businesses and marketers. This list will help you choose the right social media management tool for your business as well as equip you with whichever free social media marketing tools you need to create a winning strategy
ClickToTweet
Brian Dean, founder, Backlinko
“ClickToTweet gives your readers an immediate and easy way to share your content by creating one-click boxes of preloaded Tweets, hashtags, and mentions. Blog integration is super non-technical and they even have a ClickToTweet generator you can use to add links to emails and PDFs. More opportunities to share equals more shares. It’s that simple. I used it on this post and got 20% more tweets than my average.”
Glen Gilmore, founder, Gilmore Business Network
“At the risk of following Joe Pulizzi, Twitter is also my favorite tool. However, I use it a bit differently than most by creating niche accounts to share and hone my evolving passions while creating community and influence – @TravelEsquire, @FinancialSM, @HealthcareSMM, @SocialMediaLaw1, @ChinaDigitalBiz, etc. Then I build Twitter lists to track key opinion leaders and the competition.”
Canva
Matthew Toren, co-founder, Kidpreneurs
“Canva is a very handy browser-based design tool that makes it super straightforward for non-designers like me to create impressive images. Visual content has become so important for social media posts to help tell the story of your post and content. I’ve noticed that my visual content gets about 23% more clicks vs. non-visual. I love the fact that I can optimize the size for whatever social platform I need to use the design for.”
KISSmetrics
KISSmetrics is a tool for website analysis. The purpose of this monitoring is simple: to identify what is most engaging.
The platform analyses websites and, in 10 minutes, delivers complete reports. The data available points to links, menus, banners, and other items that receive the most clicks.
To do this, KISSmetrics creates heat maps on website pages, pointing to areas that generate the most interest. Based on these metrics, it is possible to carry out A/B tests, generate reports, and optimize pages based on accurate and valuable information.
Pricing: custom pricing based on needs/function.
Social media tools are essential for a routine Digital Marketing strategy. The development of automation and monitoring technologies has allowed new advanced solutions to emerge every day. They can be highly valuable for marketers!
Design Wizard
Price: Free, or starts at $9.99/month
This tool lets you create different types of content, like photos and videos, with no professional editing experience required. If you have a limited budget and time on your hands, this free visual content tool is ideal for you.
Design Wizard has a library of over a million multimedia graphics for inspiration and use. Plus, all images are licensed for commercial use, so if you use one from the site, you won’t run into copyright infringements.
Biteable
Creating content for social media is an essential part of the game. Visual content gets three times more engagement on Twitter than plain ol’ text, so good visual content can help you take it to the next level.
With Biteable, you can easily create engaging, entertaining, and informative short videos to share on social media.
With a host of free video templates, footage, music, and animated scenes, Biteable is a godsend for anyone who wants to create studio-quality quickly without needing expensive resources like film or sound recording equipment.
Biteable was created to be super easy to use and one of the cheapest tools of its type on the market. Most features are available even with free accounts (it’s pretty cheap to upgrade to Premium anyway) so why not add a bit more excitement and spark to your social media content by creating some short, super-shareable videos?
Buffer
Buffer started off as a scheduling tool for Twitter. Today, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google + (for the one person who still uses it.) Let’s take a look.
You can do some pretty neat things with Buffer:
- Use the chrome extension to add articles and content from the web to your Buffer queue or share content on the go.
- Automatically shortens links you share. If you’re Bitly user, you can connect your accounts.
- Upload custom photos and videos (or use ones pulled from the article you shared).
- Access complex analytics to track your content’s performance.
- Create a posting schedule so your content gets spread out throughout the day.
- Reply to posts from inside Buffer.
- Add team members.
A social media dashboard like Buffer helps you fill your social media feed with relevant and exciting content without spending half your life logged in to Facebook and Twitter.
Buzzsumo
Research is a crucial part of marketing. If you want to do well and leave your competitors in the dust, you need to understand what they’re doing and if what you’re doing is working or not.
Buzzsumo is a research tool which tells you how your content is doing and who’s spreading the word.
Sometimes when you sit down to create content, you’re on fire. Other times it’s like pulling teeth and you’re just grateful to have met a deadline. It’s impossible to guarantee success, but a tool like Buzzsumo can help you increase the odds.
One of the most powerful research tools on the market, the functionality includes:
- Find content that’s most shared on social media channels – you can enter your own or someone else’s domain and see what’s been shared socially.
- Find influencers related to particular topics.
- Get alerts based on keywords, brand name, links, author name, or domain.
- Track competitors and do an analysis based on their content.
- Use it to research keywords and trending topics your audience is interested in. You can use it to find interesting new posts to share or to search for content ideas based on what’s performing well.
- And, if you’ve got some cash to splash, Buzzsumo Pro is a powerhouse for competitor research.
Conclusion
Whether you’re a social media manager, or just someone who has to do some basic related tasks for your brand, we’ve hand-picked some of the best social media management tools at different price points and with varying capabilities.