If you find yourself in the middle of a lead generation website selection process, you aren’t alone. High quality, scalable lead generation is an ever-growing part of modern business, and thus constant improvement in how lead generation is carried out is essential to the longevity of any business, both large and small. The collection of top lead generation websites listed below have been shown to consistently deliver on their promises no matter what stage your business is in.
Using the internet to generate leads for your business has become a popular and important role. There are numerous lead generation tactics you can employ, from SEO to social media and more. We should consider how these tactics work in conjunction with each other to promote more effective and efficient advertising. Therefore, I’ve put together a list of Top Lead Generation Websites based on criteria that is likely to influence your decision on the type of services that would best suit your unique situation. Hopefully you’ll find this list useful and interesting!
Here is the list of top 10 lead generation websites:
HubSpot
Hubspot is one of the popular and informative lead generation websites in 2022. Along with providing video training, the lead generation blogs published on HubSpot resonates with current market trends. The writers perform in-depth research while writing on any marketing topic and support their ideas with real-life examples. A lead generation blog published by Lindsay Kolowich explains how beginners can generate business leads using inbound marketing strategy. The writer’s claims are supported by statistics, graphs, charts, trends, and benchmarks. HubSpot publishes more than 10 well-researched articles per week to keep readers engaged with current lead generation trends.
AeroLeads
AeroLeads ranks second in the list of best lead generation websites to follow in 2022. AeroLeads blog is focused on lead generation topic and the readers get insights on various lead generation techniques, tips, and strategies. Their blogs are have ranked well in Google SERPs. From email marketing to SaaS, the blog covers everything a potential marketer would like to know. You also get to know about various software tools for email marketing, lead generation, email finding, B2B Database software, etc. Apart from sharing lead generation tips and techniques, AeroLeads also offers an email finder tool to find emails of high-profile professionals from LinkedIn, Facebook, and Xing.
B2B Lead Blog
B2B Lead Blog is one of the popular lead generation websites visited by many marketers. The blog focuses on the B2B domain and covers various marketing, sales, and lead generation topics. The blog has touched many aspects of lead generation through its articles such as lead management, lead qualification, lead scoring, lead nurturing, and lead closing. B2B Lead Blog has 15 contributors, each of them is experienced and specialized in lead generation, marketing, and advertising, sales, promotions, etc. The blogs are relevant to the time and offer a wealth of marketing information to readers.
DeskMoz
DeskMoz offers 24×7 professional live chat outsourcing support & sales leads generation service. What differentiates DeskMoz from the rest of the sales leads generation websites & methods is the high convertibility of the sales leads they generate for you.
They train & deploy their highly experienced live chat agents on your website as your customer support team. These agents engage in live chat conversations with your website visitors 24×7 & while answering their sales closing & support-oriented questions, capture their contact details & intent.
These chat transcripts are notified to you in real-time via SMS & email so that you could follow up with them & close the deal.
Traffic Generation Café
Traffic Generation Café is one of the informative lead generation websites in 2022. The blogs are well-researched and written by Ana Hoffman, a marketing expert. It is best suited for all types of online businesses and one gets great tips and strategies for how to generate online traffic and proceed for generating leads. Apart from this, Ana also researches and publishes current marketing news happening worldwide. Ana has used her own experience in her blogs with an aim to help all new, small, and medium online businesses to attract relevant traffic. Overall, Traffic Generation Café blogs are worth reading. There are lot of websites available on the internet for online business advices.
Convince and Convert
Convince and Convert is one of the best and useful lead generation websites in 2022 founded by author and speaker Jay Baer. As the name suggests, the blog teaches you hacks and tips on how to convince your visitors to take interest in your product/service and convert them into loyal customers. The website covers all marketing topics including content marketing. social media, digital marketing, customer experience, and the latest news in the B2B industry. In addition to Jay, many marketing experts contribute this blog on a daily basis and the article is worth reading.
Marketo
Marketo is one of the interesting and informative lead generation websites read by many B2B marketing professionals. The blog provides a diverse set of marketing and lead generation subjects written by many experts. The blog covers social media, marketing automation, lead generation, content marketing, and a variety of other relevant news. Marketo has been honored by many industry accolades. Marketo publishes 5 to 6 blogs per week.
Point Clear
Point Clear offers an extensive range of B2B lead generation and marketing topics. It’s one of the popular lead generation websites among many marketing professionals. In addition to publishing their own lead generation articles, Point Clear also promotes other lead generation websites that they think the readers will find worth. They have an in-house set of marketing writers who have expertise in related topics and also offer guest posts for various B2B platforms.
Direct Marketing Partners Blog
This is one of the most visited B2B lead generation websites. Debra DaCosta is its CEO and President who also contributes her experience via several blog posts. This blog offers meaningful insights and helpful resources on a wide range of lead generation sub-topics. The blog aims to assist you in achieving quality leads using their hacks and tricks. Along with Debra, the other contributors are Tom Judge, John Dandin, Jose DaCosta, and many more. The blog has published many articles, white papers, case studies, marketing stories, industry data sheets and much more related to lead generation.
ClickBack Blog
ClickBack is one of the best B2B lead generation websites having 16 years of experience in the marketing industry. The blog offers well-researched articles lead generation topics and is authored by the ClickBack team. The articles are covered with several tips, tricks, and strategies for all types to businesses to achieve quality leads. ClickBack blog focuses mainly on generating leads via emails and websites. Along with providing tips, it touches the pain points and difficulties marketers face while acquiring leads. Along with lead generation, it also covers SEO, growth hacking, email campaigns, etc.
Examples Of Easy Lead Generation Done Well
Before we show you examples of real websites that are getting it right – let’s talk about a few best practices. Remember to design, write, and set goals with the end in mind. Have a clear goal (sign up for our blog, contact us, download content) and work backwards from there. Lead generation tactics can be big: forms to capture visitors contact info, CTAs for conversions, and they can be small: click-to-call phone number features. Finally, remember to test and look at data frequently to see what’s converting and what’s not.
Here are 5 examples of websites or individual landing pages that follow best practices for effective lead generation.
1. Flywheel
Flywheel has done a great job with incorporating multiple lead generation tactics on their website – it even gets a thumbs up from our own designer. Check out Flywheel’s homepage and you’ll see:
- A dynamic CTA – convert visitors with a Hello Bar or pop-up CTA
- Live chat option – your sales team can connect live with visitors that are interested or have questions.
- A free ebook sticky box – a non-invasive CTA that will stay in place as a user scrolls on your website.
- Multiple CTAs – an appropriate number of CTAs that lead to valuable content for the visitor will increase lead generation.
Try it yourself: Add a dynamic CTA (like a Hello Bar) on your site, which can promote your website’s most important content or a time sensitive landing page. You can even use this to get visitors to opt-in to a newsletter or blog subscription. Use software like HubSpot Free, Hello Bar, or Privy to make a dynamic CTA for your site.
2. MailChimp
Compared to Flywheel, MailChimp is a little more subdued, but still effective. When you visit MailChimp’s homepage you’ll see:
- Design that makes visitors scroll down – use a page design that visually pushes a user to scroll and read more of your content.
- Content that tells a whole story from top to bottom – keeping visitors interested will make them more likely to click a CTA (even if it’s at the bottom of a page).
- Use of the same CTA in different places – convert visitors to leads who have different user behaviors.
- Easy to find navigation – encourage visitors to explore more of your valuable content.
Try It Yourself: The design layout of your website can be optimized for lead generation. Having a design that visually inspires the visitor to scroll down exposes more of your content and CTAs.
3. Raven Tools
Now here is a tool that we use all the time, especially to measure website performance metrics. Turns out, Raven also provides a great example of lead gen done well. If you check out the Raven Tools homepage you will see:
- Bold headline statement – make it very clear what you do and who you do it for in the first few seconds someone lands on your homepage.
- Two different CTAs in the headline statement – convert visitors who may be in different stages of the buyer’s journey.
- Lots of CTAs – different CTAs for different content offers encourage different ideal buyers to convert into leads.
- Lots of in-product screenshots – allow your visitors to see your product in use, and move them toward requesting a demo/quote/etc.
Try It Yourself: Be clear about what your company does and how you’re different with an engaging headline and imagery at the top of your homepage.
4. Zillow
Not only does Zillow do TV commercials well — Zillow has solid online lead gen tactics. This webpage from Zillow shows some great best practices that you should be using on your landing pages:
- Well branded, colorful, but not too busy – make sure your visitors know who the content offer is from and keep it consistent with your website branding.
- Bulleted list of benefits – focused headline – Be clear and short, encourage your visitors to fill out the form by telling exactly what they get in return
- Compelling data as proof points – remember to share data that your personas care about
- Form is short – we’d even recommend downsizing to just name, email for a simple content offer
Try It Yourself: Keeping your landing pages short, well branded, and data focused to make them more likely to convert visitors into leads.
5. Airbnb
Not only does Airbnb have just a good lookin site, it’s functional and optimized for some damn good lead generation. When you hop over to Airbnb’s website you’ll see:
- Gorgeous hero photo – keep your visitors interested in your content with nice photos.
- Extremely compelling form content – even making your form interesting can encourage visitors to fill them out.
- Clean Design, Nice images – don’t make your web pages busy, a nice aesthetic is also a lead gen tactic.
- Process outlined clearly – tell your visitors their next steps to guide them down the buyer’s journey.
- CTAs & sticky bar at top – use CTAs that move with a visitor’s scroll to increase the chances of them ending up on your landing pages and forms.
- FAQs – providing commonly asked questions and answers is a great way to show how you can help your ideal buyer’s pain points.
Try It Yourself: Provide content on your site that clearly communicates and outlines your process and your most frequently asked questions.
CONCLUSION
If you have a product or service to sell, it’s important to market your business effectively. There are many different ways to do this, one of which is advertising on the internet. While you can use Google AdWords, there are other less expensive options available that might work better for your campaign. When considering advertising on the internet, top lead generation websites should be part of that marketing strategy.
Although it is a challenge to find a good lead generation website, there are a few companies that stand out in the industry. Finding lead generation companies with products and services that fit your business need should be your top priority. A good company will provide you with quality leads, and allow you to maximize conversions.