Do you manage social media for your small business? If so, you could probably use a few tips on how to be more effective at staying organized and having the best tools. Or maybe you are looking for some social media management tools free to help save money. Either way, you’ve come to the right place!
Have you ever wondered which are the best social media management tools free? Or how about top social media management tools for small business? If so, you’re in the right place. Let’s dive into this topic, shall we?
SocialOomph
Not only do I love the name of SocialOomph, but I’m also quite impressed by the wide range of features they offer for multiple platforms – ranging from the typical features like scheduling and analytics, to some interesting ones like keeping your DM Twitter Inbox clean to help with increasing followers. They definitely offer a wide variety of unique features for Twitter, Facebook, LinkedIn, and Pinterest management, as well as the ability to manage and schedule blog posts.
While SocialOomph does indeed have a free plan, the features are limited and mostly lean towards Twitter management. On the free plan you can do things like schedule tweets, track keywords, shorten URL’s, and manage up to five Twitter accounts, but some of the more sophisticated features require a paid plan. If you’re looking to manage multiple social platforms aside from Twitter you will need to pay to play.
Social Pilot
Simple & cost-effective social media management tool for teams and agencies
Prices: $10, $24, $40, $80 per month, and enterprise pricing (with a 14-day free trial)
Description: I like how Social Pilot fit many of the social media management tools (such as scheduling and analytics but not monitoring) into a simple dashboard and offer it at very affordable prices. With its client management feature, I believe it’s great for agencies that work with several clients.
Unique value: Social Pilot curates and suggests content from several industries (such as tech, education, and health and fitness), which is great if you want to find relevant content easily.
Another valuable feature is its white label reports, which are especially handy for agencies.
HubSpot
HubSpot is a household name in marketing and the platform’s social media management features are nothing to scoff at.
Specifically, Hubspot lets you monitor social engagement in the context of your customer relationships. Shout-outs and mentions from customers are logged by default, representing a massive time-saver and less manual logging on your part.
Coupled with HubSpot CRM, the platform gives you a detailed understanding of your customers’ social interactions and how many actual leads you’re generating from specific platforms. This allows you to immediately highlight the ROI of your social campaigns.
That said, the platform is only available to those already using HubSpot and isn’t a native social media management app.
Pricing: $800 as part of the app’s “Marketing Hub Pro,” not available standalone.
Canva
Social media is increasingly becoming more and more visual. Canva is an excellent tool for anyone managing social media accounts to use. You can create designer-level marketing assets using any of the thousands of ready-made designs they have available to you. Now, you can even connect your social channels and publish or schedule directly from Canva. They have a free version available, which gives you decent access to great pre-made templates. The pro plan gives you access to all of the templates for only $12.95/month.
Meet Edgar
Meet Edgar offers a single $49 paid plan after a 14-day trial. That plan includes all their features, and you have the option of whether to pay monthly or annually (for a month’s discount).
Meet Edgar is excellent for businesses that want to concentrate on queuing and delivering content. It doesn’t offer any social listening capabilities, nor does it have an in-app inbox.
At its core, Meet Edgar helps you schedule different categories of posts across your social networks. Categories are the heart of Meet Edgar. There are default categories; however, you can add to or adapt them to match your posting style.
You create a weekly recurring schedule for each of your social accounts, deciding on the post category for each slot. There are multiple ways you can source content to fill these slots. You can create original posts, or you can import content by connecting an RSS feed for your favorite blog or importing a CSV spreadsheet containing multiple posts.
Once you approve enough content, Edgar creates a queue for the next two weeks. It matches your queue to your schedule and categories. By default, Meet Edgar selects the newest content in each category first; however, you can click the Shuffle button on a category to reorder the posts into a new random order.
Meet Edgar doesn’t have social listening, a centralized inbox, or much analytics, but it should do the job for people more interested in intelligently scheduling their posts.
Sprout Social
Sprout Social is one of the more professional social media management platforms, and it lacks the free or cheap plan that most of the other platform reviewed have. It does offer a 30-day trial for its free paid plans, however. The paid plans range from $99/user/mo to $249/user/mo, varying by the number of social profiles you can manage, along with additional features on the higher plans.
Sprout Social has a clear and intuitive interface and is logically laid out. It features a Smart Inbox that collects all your social messages. You can combine your social inboxes in any way you wish.
It features a Listening module that works similarly. You track mentions of your brand, your competitors, or selected keywords.
Sprout Social makes connecting your social accounts effortless, even for the usually complicated Instagram. It includes tools enabling all your team to collaborate. You can efficiently allocate tasks to each member.
Every time you enter Sprout Social, it presents you with a Dashboard offering suggestions of what you should do next.
It has one of the most comprehensive and intuitive systems to create posts. You can customize your posts to meet the best practices of the different social networks and set your posts for multiple time frames. You can access content from many sources, which you can import and then reschedule or add to your queue.
CoSchedule
#1 marketing calendar
Prices: Starting at $0 – 20, $40, $60, $210, $300, $1,200 per month (with a 14-day free trial)
Description: CoSchedule is more than a social media management tool; it’s a powerful calendar to manage many aspects of your marketing. With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks.
Unique value: CoSchedule is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) in one place.
Their ReQueue feature helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts.
MavSocial
Streamlined social media management
Prices: Free, $19, $78, $199, $499 per month (with 7-day free trial)
Description: MavSocial is a social media management tool with a focus on visual content. For the higher-priced plans, it seems that you can also manage your Facebook ads with MavSocial
Unique value: On top of the common features (such as scheduling, monitoring, and reporting), MavSocial has a digital library where you can manage, use, and edit your multimedia for your social media posts and a search engine where you can browse through millions of stock photos.
If you wish, MavSocial can also help you repeat your social media posts for a specified duration.
Conclusion:
When it comes to social media management, you’re always on the hunt for the best social media management tools. There are so many great options to choose between that the choice becomes incredibly overwhelming. That’s why we put together this list of social media tools to get you started.