All people who have social media accounts know how hard it is to manage them all. You have to post new content for Facebook, you have to respond to the comments on Instagram, etc. It’s time consuming. This is where social media management tools come in handy. They allow managing several accounts from one place and also help you schedule posts and automate many other processes.
Social media management tools allow you to monitor different social media channels, schedule a variety of messages and automate many tasks. These applications are essential to businesses nowadays as they can help to save time and money. The article provides essential info on the most popular free (and paid) social media management tools.
Totally Free Social Media Management Tools are a great way to automate your social media. These platforms will allow you to post content at a later date and automatically post when it is scheduled.
Social media is an essential part of many business’s marketing strategy and today it’s not enough to simply have a profile on each of the major networks. As your business grows, you may find yourself looking at free social media management tools to better manage multiple profiles on multiple networks.
Using social media management tools
There are two common methods to manage your social media – by using social media management services or tools. Social media management services tend to focus more on elements that help improve the quality of your promoting content, such as targeted posting or sponsored advertisements. However, this method only works when you have built a solid foundation for your social media marketing strategy.
For beginners who are looking for a low-budget solution and demand to increase the quantity of your content first, the integration of social media management tools might be the best choice as these platforms can help manage your projects with the comprehensively designed interfaces. Not to mention that these tools are relatively affordable or even free of charge to help you kickstart your plan in the most money-saving way.
The following section will provide you with a list of the best free social media management tools to test with zero budget.
SocialOomph
Source: SocialOomph
Tools like Hootesuite and Buffer are helpful for scheduling posts. But if you don’t want to pay for social media scheduling, you’ve still got options. SocialOoomph is a freemium tool that lets you schedule posts to your favorite social channel.
The free version gives you one profile, unlimited scheduled posts, and up to three posts per hour. Yes, if you want to post across multiple social feeds, you’ll need to purchase a premium membership. But if you just want to double down on one channel, this is an easy option.
Many B2B businesses like to double down on LinkedIn. With SocialOomph, you can schedule posts to publish multiple times per day, every day of the week, so that you can sit back while your content works behind the scenes for your business.
Agorapulse
Source: Agorapulse
If you’re looking for one tool to easily schedule, engage, and report on social media for all your profiles, Agorapulse is the tool for you. Agorapulse boasts powerful features to make social media management that much easier.
Plus, Agorapulse’s 14-day free trial allows you to try all aspects of the tool, including flexible scheduling options, ad comments management, automatic report scheduling, and world-class customer support.
Later
Source: Later
Ready to spruce up your Instagram feed? Later is a tool that helps you customize your feed to create an intentional, powerful presence when people click to your channel. Setting up an Instagram profile is 100% free, so you can launch your influencer career by creating (instead of paying). Get analytics for your IG profile as well.
Source: Later
Check this out: Later also gives you Linkin.bio, a way to drive traffic to your ecommerce store right from Instagram. Later’s free plan does give you access to Linkin.bio lite, so you may want to consider making your posts clickable for increased conversions.
Planoly
Source: Planoly
Alternative to Later, you can use Planoly to plan and schedule your Instagram posts. The free plan includes 2 social profiles for scheduled posts. So you can automate your Pinterest posts in the same go — up to 30 posts per month. Planoly’s latest launch of Linkit also let you link to products, resources, websites, etc. using the link in their bio.
Pro tip: A blogger might use this tool to double down on visual lead gen. If you love creating graphics, sharing images, and posting other visual content, Planoly can let you take the set-and-forget approach. Simply schedule your Pinterest and Instagram posts in the calendar and then engage with followers and see the analytics of your posts after they’ve published.
Falcon
Although Falcon is not a free social media management tool, with the cheapest plan (Essentials) costing $129 per month for single users and small teams, it does offer a 14-day free trial. It doesn’t give a price for its more advanced Full Suite plan, targeting larger companies with multiple teams and markets, although it enables you to request a demo.
Falcon emphasizes that it offers 7-days a week support, with a real-time in-app chat, email, and telephone service. It also provides weekly training sessions, and you can find answers in its help center.
The Essentials plan focuses on publishing & scheduling and social media engagement. You can use an editorial calendar to plan, schedule, and edit across multiple social networks. It offers a content pool, meaning you can store assets for repurposing, plug into your DAM, and use Falcon’s cloud storage. It provides a customizable inbox, where you can arrange multiple feeds to build the inbox that suits you best. If you have a team, you can share notes and add messages to your team members. Existing contacts’ profile cards appear beside their messages. Falcon offers advanced metrics for Facebook, Instagram, and Twitter.
The Suite package offers everything available in the Essentials plan (allowing for larger teams and more significant usage) and adds a number of additional features. These include social listening, where you can monitor social media and the internet to discover much information about your business. You can track brands, topics, keywords, and phrases and even refine them with advanced parameters.
With Falcon’s Full Suite, you can benchmark your strategy across all major social networks. Falcon has a database of over 100,000 brands, letting you benchmark your performance on multiple levels. You can also schedule and post ads on Facebook and Instagram without having to leave Falcon.Compare Social Media Marketing PlatformsPopular FeaturesBest forPricingRating
ContentCal
Collaborate with your team and post great content.Simple to use, visual tool with custom approvals for content creation and publishing.Streamlined planning, approval & publishing. Community management, analytics.Individuals, businesses, franchises and agencies$37 – $119+ p/m
Monday.com
Manage all your marketing assets and campaigns from planning to execution with monday.comSuggested content, Free media assets, Scheduler, Visual calendarMarketing agency, Marketers and Social media managers$8/seat – $24/month
Sendible
Go-to social media management tool for agenciesTailored Posts with Previews, Canva Integration, Content
Falcon identifies the visual elements of images from the most engaging branded content. You can even invite your team to collect and comment on highly engaging branded content from other brands.
Loomly
While Loomly doesn’t provide a free plan, it does offer a free 15-day trial, and its cheapest plan is $48 per month (or $36 per month if you pay for a year up-front). That Base plan permits two users and a maximum of ten social accounts.
You can connect all your Facebook, Instagram, LinkedIn, Twitter, and Pinterest accounts to Loomly. It is a simple process, although, like all social media management software, you have to live within limitations set by the social media networks, e.g., you can post to Facebook business accounts, but not personal profiles.
Loomly asks you to set a workflow that matches the way you run your accounts, whether you are part of a team, or operate your accounts solo.
You can select from three views in Loomly:
- Calendar view – shows all posts spread over a calendar month.
- List view – displays all posts as a list and includes essential information for each
- Post view – allows you to examine individual posts
You can do more than just schedule posts in Loomly, however. It offers an interactions feature where you can manage comments, messages, and track social handle @-mentions.
Analytics are available for each of your social accounts, as well as Loomly’s main dashboard containing an overview.
Hootsuite – $19/month
Best for being a comprehensive platform for monitoring multiple accounts and keywords.
This tool is one of the most amazing tools for handling social media accounts. There are almost 15 million people in the world and job sectors that are currently using this tool.
Researches have shown that almost 800 big international companies are using this tool. Users are in love with the all-in-one characteristics of this feature.
There are multiple ways of handling your social accounts using this outstanding platform. Some of its most amazing features are given below.
Features:
- This tool has the capacity of managing accurate content and also schedule it for any time you want
- You can also measure the performance and business analytics of your websites by using this tool.
- The option for keeping the posts by using this tool is available in bulk.
- You can also access your s on the Socials by using this tool.
- With the help of brand mentions and the easy availability of tags, you can easily keep an eye on the trends.
Socials Managed:
This tool helps in managing the account of over 35 socials.
Price:
There are multiple plans for making this tool accessible to you including professional, team, business, and enterprise. You can also avail of the free Version. 1,3,5 and unlimited users will have access to this plan.
The professional plan starts from $19 per month. For the team plan, you have to pay $99 per month. Both of these plans have a free trial of 30 days.
For a business plan, you need to pay $599 per month and for the enterprise plan, you can ask for the custom prices.
Rating:
One of the best social media marketing tools is rated as 4.1 in the market.
Ready to test-drive some new social media management tools?
Social media has become an integral piece of any given business today.
Customer service. Competitive analysis. Promotion and sales.
And that only scratches the surface.
As these tasks become increasingly important, companies are investing in social media management tools for the sake of growth and keeping up with the competition.
The good news is that there are a wealth of tools that can help you reach your goals regardless of what they might be. Hopefully, our list can help you hone in on the right one for your business.
Conclusion
Social media has become big business and is now a must-use marketing tool for any brand looking promote their business online. But as social media has grown many companies have appeared on the scene that offer free and paid-for social media management tools. So, before you throw yourself into using one of the best free social media engagement tools it’s important to understand what these tools will do for your business – especially if you need to factor in costs like time and resources when managing your company’s or personal brand on social media.
In the demanding world of social media, brands have to stay on their toes in order to stay relevant. In fact, it can feel like a full time job just to manage multiple social media accounts. And if you aspire to run an effective social media campaign, you’re going to need some social media management tools to help you keep up.