Choosing the right web analytics hosted tools can be difficult and extremely time consuming. There are a multitude of options available, and each has their own benefits and limitations. I’ve personally worked with over 45 different web analytics tools including paid, free, and open-source options, so I wanted to share my list of web analytics hosted tools that may be able to replace or save you some time if you’re in need of a new software solution for your business needs.
In the past couple of years, the web host or data host has become a critical component of the performance measurement process. One advantage of hosted tools is that they offer free tools for the small business owner who can’t afford to pay for advanced tracking software. In this post we identified eight web analytics host tools that are free and offer insights into website traffic and social media interactions.
Adobe Analytics
Adobe is a leading name when it comes to software: Photoshop, Illustrator, the most popular PDF reader, and many other programs bear the company name. Adobe Analytics lives up to the stellar reputation held by Adobe. One of the many difficulties encountered with other web analytics tools is managing your custom tags. This process often requires altering the existing analytics code to allow registered users to be tagged as well. But with Adobe Analytics, you won’t need to involve an IT team (or hire an expert) to set up a dynamic tag management system.
Adobe Analytics also offers real-time analytics, which is incredibly important if you need to make a pitch to potential investors and advertisers “on the spot.” You’ll also be able to track user activity on social media, third-party data integration, for your videos, and for mobile users. These are often not covered sufficiently by Google Analytics (mobile user analytics in particular, as mentioned in the previous section). The use of mobile browsers is at an unprecedented high, and optimizing your site (and your SEO strategy) for these users has never been more important than now.
Adobe Analytics’ advanced segmentation makes understanding your aggregated data much easier. This feature allows you to spend more time on implementing new and improved strategies rather than trying to figure out what those strategies should be. While it’s a tool everyone will want to use, Adobe Analytics is certainly an enterprise solution. You’ll need to contact their support team for a quote, but you can expect it to be in the $5,000 per month range.
2. Angelfish Actual Metrics
Angelfish Actual Metrics is designed to make viewing and understanding statistics on how your visitors interact with your site (or sites) easily. Angelfish also keeps your aggregated data within your network’s confines, proving full data security and making it a valid alternative to Google Analytics. If your business also uses internal and (or) external web-based applications, Angelfish will help you track user activity on these platforms as well. This is one of the glaring exclusions in Google Analytics and will give you a truer understanding of how your online platform is performing.
Sometimes, sites (or particular posts) experience a spike in traffic—especially when the content is new or being shared on social media a lot. Web analytics tools can get confused by this spike at times; Google Analytics is particularly notorious for showing the spike and then absolutely no traffic for a day or two after. But Angelfish handles traffic spike analysis very well, going so far as to incorporate a feature focused on these occurrences.
You’ll also receive data on hidden visitors—those that block analytics codes for any number of reasons—something that Google Analytics doesn’t even attempt to address. Furthermore, you’ll also be able to track the click path of your visitors, allowing you to see exactly which backlinks and ads are generating the most views.
And if there any broken links or bandwidth errors, Angelfish will pick them up and give you a full analysis. This tool is a cheaper premium alternative to Adobe Analytics, with a $1,295 per year Standard Package and $6,000 per year Grand Deal package.
3. AT Internet: Web Analytics
If you’re looking for an advanced web analytics tool that makes it easy for you to view, analyze, and act on your website’s data, then AT Internet: Web Analytics may be the solution for you. Analytics features offered include data on site navigation, traffic reports, an indication of the sources visitors use to reach your site (as well as how they interact with it), the type of device they’re using to browse, and what their geolocation is. You’ll also be able to measure the way your site visitors use rich media content.
Your site’s performance and uptime are monitored too, and you can get a complete breakdown of how individual online marketing campaigns are performing. AT Internet’s focus on behavioral analysis is particularly suited to helping you define your target audience and plan your marketing and content accordingly.
While we’re talking about online marketing, email campaigns are quite popular as well. Google Analytics doesn’t track and analyze site traffic initiated through these campaigns, but AT Internet’s Web Analytics most certainly does. ClickZone is a proprietary technology used by AT Internet to help improve your user experience through a combination of heat maps and overlay.
Despite being rather advanced, AT Internet’s analytical features are presented intuitively to make for easy navigation. You’ll also be able to set up customized metrics. Contact AT Internet to request a demo and discuss pricing.
4. AWStats
Considered one of the best web analytics tools available online, AWStats defines visitors according to their user agent (browser type, for example, Google Chrome) and IP address. This means that only real visitors are logged, and robots like GoogleBot are not counted as visitors. This is incredibly important if you want accurate results, as website crawlers and other bots will give a false boost to your site’s statistics.
AWStats analyzes a surprising amount of information, including log files from HTTP, FTP servers, and streaming media. The output is incredibly user-friendly, with the primary interface comprised of a single page separated into sections. This categorization allows users to differentiate between daily visits, search terms, a list of referrers (whether the visitor found your page via a search engine results page—SERP—or through a backlink on another site), and so much more. The statistics page is automatically updated daily, but you also have the option of viewing your traffic reports in a monthly or annual format.
Of course, no web analytics tool is completely perfect—especially not those that are available from open sources, like AWStats. The tool doesn’t provide sufficiently in-depth analysis of your data, unfortunately, nor does it track exactly how users are interacting with your site. Still, considering that the software is available free of charge, AWStats remains a worthy alternative to Google Analytics. In fact, AWStats is so viable that many hosting providers offer it as a pre-installed tool in cPanel packages. While you may not want to use it alone, it makes for a charming addition to run alongside another web analytics tool.
5. BBClone
Described by the developers as a “web counter on steroids,” BBClone is indeed an attractive solution for anyone looking for a free alternative to Google Analytics. The web analytics tool well-suited to gathering some in-depth data on the visitors to your site, providing an output that includes their operating system (OS), IP Address, and which browser they’re using. Furthermore, BBClone will also tell you exactly which page—or pages—they’ve viewed, at what time, and for how long they’ve been active on your site. You’ll also get information on how many times that visitor has been to your site, and BBClone will even number your visitors for you too.
If the visitor found your site in a SERP, the tool will tell you exactly what search query they used. When you consolidate this information, you’ll have an excellent understanding of who your users are and how they behave online—and especially how they interact with your site. You’ll have a better understanding of which backlinks to push, the type of backlinks to be pitching for, and what keywords you should be focusing on the most.
Another attractive feature is that unlike many other web analytics tools, BBClone doesn’t rely on MySQL databases either. BBClone is incredibly easy to set up as well. All you need to do is download the script, and start customizing so that you’re happy with the layout. The customization potential is massive, and you can easily integrate BBClone with any number of installations and programs.
6. Chartbeat
“Analytics for Editors” reads the tagline on Chartbeat’s website, and considering its focus on real-time data output we have to agree. Chartbeat is a web analytics tool that exists in the present, not eight to twenty-four hours in the past like Google Analytics. If your traffic spikes and your bandwidth allocation is being used up at a faster rate than usual, Chartbeat will send you a notification via email immediately. Hosting providers typically give a set limit to how much bandwidth your site is allowed to use, and you most definitely don’t want to get caught halfway through the month with no bandwidth left. If your traffic spikes, it’s great being able to make arrangements with your hosting company before you run out of bandwidth.
While the best hosting providers also monitor your site’s servers around the clock, they often won’t tell you when the server goes down for a very short period. Chartbeat will instantly alert you to any server downtime so that you can follow up immediately.
The web analytics tool has a very robust dashboard that displays a lot of relevant information. While most options only tell you what page a visitor is on, and maybe how long they’ve been there, Chartbeat goes the extra mile by showing you how far down the page they are too. You’ll receive data on exactly how your users are interacting with your content, as well as how they’re sharing your pages. Starting at just $9.95 a month, Chartbeat truly is an affordable (and fantastic) rival for Google Analytics.
7. Clicky
Clicky is easily one of the most popular web analytics tools available. If you search for alternatives to Google Analytics, chances are, every single page you open will include it on their list. There’s a very good reason for this: Clicky is one of the strongest tools on the market for web analytics, and unlike many of its competitors it offers real-time updates. The main dashboard might be a little overwhelming for beginners, but you’ll soon learn to love the variety of available statistics. This includes a link report, which tells you exactly which external sites and pages are actively directing users to your own. We’ve mentioned the importance of backlinks many times, and this tool helps you see exactly why.
Just like BBClone, Clicky also provides search data comprising of all the incoming search query keywords being used to direct users to your site from the SERP. Where Clicky overtakes BBClone in a big way is that the tool also comes with the Sheer SEO tool. Sheer SEO helps you to see how well your keywords are ranking, which is valuable information to have and understand.
Another interesting feature is Twitter Search Tracking, which lets you monitor Twitter tags, keywords, and retweets on the social media platform. ClickyTouch, the iPhone app, also allows you to stay up to date with all your analytics while on the go. Clicky is inherently free of charge and is available as a WordPress plugin too. If you need to use it on multiple sites, or your site generates more than 3000 views a day, you’ll start having to pay a minor fee though.
8. CoreMetrics
Often used by ecommerce websites, in particular, CoreMetrics was acquired by IBM in June 2010. It now also goes by the name of IBM Digital Analytics but is not to be confused with IBM Unica NetInsight—which we’ll get into later on as well.
This tool boasts an easy-to-use interface and offers detailed data statistics that are also highly customizable. No matter what your business type and model, IBM have taken the original CoreMetrics module and ensured that there’s a little something for everyone. With the increased personalization, users can better convert the analytics reports into actionable marketing plans. In this way, the company promises to extend your customer lifecycle by helping you find ways to retain existing users as well as attract new ones. Furthermore, they boast that this also gives you a higher return for the money you spend on marketing.
It’s for this very reason that the web analytics tool is so popular with online sites. You can see this more clearly when you realize that, unlike most of its peers, CoreMetrics also gives you a comprehensive report on the abandoned cart value—how much a client was going to spend, but didn’t. If nothing else, its popularity also proves just how invaluable CoreMetrics can be to an e-commerce business. With a price range starting at around $5,000, it’s not a viable option for small start-up companies. If you plan to use a premium web analytics tool alongside a free one, this tool remains a fantastic choice.
9. Crazy Egg
There are many reasons Crazy Egg is considered a superior to Google Analytics, and we’re surprised they don’t appear on more of the other lists like this one. For one thing, Google Analytics only offers users an overlay report for viewing their data as it relates to clicks. Crazy Egg, on the other hand, gives you the option of using not only an overlay report but alternatively a heat map or confetti map if you prefer. The heat map shows you exactly where visitors are clicking on your pages, so you have a visual reference of how they interact with your site. The confetti map, in contrast, allows you to segment the data by keyword, geolocation, time of day, the referral source, and many other options.
Second on our list of reasons you should seriously consider Crazy Egg as an alternative is the scroll map report feature. This allows you to immediately see whether your visitors are reading entire articles and posts before moving on to the next one, or if they lose interest halfway through.
The third reason offers a direct solution to one of Google Analytics’ errors that you can’t do anything about: the way your links are tracked. With Google Analytics, all links to the same URL are treated as one. Crazy Egg, on the other hand, differentiates between these sources. It’s an attractive and affordable web analytics tool, and with a price range of $9 to $99 a month, Crazy Egg is certainly one of our top recommendations.
10. eTracker
Like every web analytics tool featured on our list of amazing web analytics tools that rival Google Analytics, eTracker provides real-time data. What’s even better, that data comprises of both qualitative and quantitative analyses, providing a superior overview. This, in turn, allows for a better evaluation of your website’s traffic.
eTracker boasts some of the same features as Crazy Egg, such as mouse movement tracking. In this way, and many others, the tool helps you collect visitor feedback that can be used to improve your usability score. The usability score is often either overlooked or overemphasized. While you certainly don’t want users to have difficulty navigating your site if you focus on your usability at the expense of other ranking factors your SEO could be negatively affected. eTracker helps you find the balance. If you’re worried about click fraud (which has to do with pay-per-click—PPC—online advertising), then put your concerns to bed. eTracker not only records suspicious activities such as click fraud but reports them as well.
Google Adwords is a popular online marketing tool used by many site owners because it’s often worth the cost. eTracker automatically integrates itself with Google Adwords to give you feedback on your campaign progress and its effectiveness.
With eTracker’s heat map, you can also identify weak spots on your site and get a better understanding of which sections are the most popular. This is an excellent way to see what works and what doesn’t so that you can improve weaker elements and better plan future content. Depending on how many of the features you want to use, you can get eTracker for anything between free and $851 a month.
11. FireStats
For a simple, easy to use web statistics tool that offers convenience in how you track site visitor activities, then you may want to earmark FireStats. When we say straightforward and easy to use, we mean once the installation process is complete. The actual installation is quite tricky, unfortunately, and requires some knowledge of script installation protocols as well as access to your server. And unless you have a dedicated server, or at the very least an unmanaged virtual private server (VPS), your web hosting company isn’t going to allow you to do so.
But if you have coding and script installation experience, and have either a dedicated server or VPS, then FireStats is one of the best alternatives to Google Analytics. In fact, if you have multiple sites hosted on your server, you only need one FireStats installation to monitor them all. The tool supports a vast array of languages, and you’ll also be able to download raw data logs.
Of course, FireStats works with real time data; otherwise, it wouldn’t be on our list at all. Furthermore, you’ll also get reports on the search engine queries and referral links that led visitors to your site. At the same time, you can also see which of your pages are the most popular. Together with the other data offered by FireStats, you’ll be able to discover why these pages work and others don’t.
If you’re worried about bots and spammers, FireStats filters them out based on IP, user agent, and URL. FireStats is free for non-commercial use, and a commercial license only costs $25.
12. FoxMetrics
FoxMetrics is a web analytics tool that allows you to customize the metrics according to your business requirements.
There are four main features that FoxMetrics boasts: funnels, profiles, segments, and triggers.
- The funnels allow you to identify where your visitors are dropping an action, for example, an online purchase. This gives you the power to improve the interface so you can maximize your profits as well as return customers.
- FoxMetrics automatically builds user profiles and creates a customer life cycle that tracks each visitor, so you know how often someone views your site content over time. This feature allows you to plan marketing and promotions to target regular users by offering a reward for their loyalty.
- The segmentation feature is found in many of the other web analytics tools we’ve mentioned (and will still be listing). This segregates your website traffic into relevant categories, adding to the information gathered about how users are interacting with your site as well as how they access it.
- Finally, triggers are actions that you can use to base the setup of reactions. For example, if a visitor clicks on a particular section of your site, you can assign an appropriate action, such as a pop-up.
FoxMetrics allows you to access your analytics via your phone. You’ll also be able to track software installations and newsletter views, which most web analytics tools fail to do. And if you have any third-party applications you want to use alongside FoxMetrics, the tool allows for easy integration.
Some of the features are only available on the premium packages, priced at $499 a month.
13. Gauges
Although JavaScript is starting to be considered somewhat outdated, most of the internet still uses the coding language—including Google itself. This is why the Gauges web analytics tool has been developed using JavaScript. The user interface is easy to navigate, with an intuitive layout and categorization. The dashboard allows you to view all of the analytics data in one go, with a clear statistics overview that isn’t over-complicated.
To this same effect, Gauges also focuses mainly on the very basics of web analytics. The tool competently tracks how much traffic your site is generating, as well as where these views are coming from. This feature allows you to keep track of the way your placement on SERPs is affecting traffic, as well as telling you which referrals (backlinks from other sites) are more successful than other. Furthermore, Gauges will also show you where visitors to your site are navigating afterwards—whether they’re moving on to other pages on your site, following an external link you’ve included in your content, or if they’re heading back to the search engine to try again.
All of this information is important and can help you adjust your marketing and content strategies as well as better plan for future posts. The actionable data is made readily available in real time.
Gauges offer a free trial period, after which you can opt for one of the three great packages ranging from $6 to $48 per month.
14. GoingUp
If you’re looking for a web analytics tool that includes some basic SEO tools for your site, then look no further than GoingUp. While it doesn’t have all the features you might need for a truly extensive analysis, and the inbound marketing features aren’t as robust as other tools, GoingUp remains a very viable option for anyone looking to supplement another web analytics tool. It allows its users to track your visitors and sales, as well as your conversion rates. At the same time, the tool will also offer search strategies for you to implement. You can set up Actions and Goals for GoingUp to monitor.
All your traffic trends will be thoroughly analyzed, and the output report includes a heatmap so you can better understand how users are interacting with elements on your pages. Analysis of incoming traffic from SERPs includes the keywords used to generate that SERP, giving you a better understanding of which keywords work best.
To further aid in the above, GoingUp’s SEO tools include keyword position tracking and density. To improve your heat map results, there’s also a page optimization tool. It also helps you to keep track of and improve your Google PageRank and Alexa Rank. Integration with so many SEO features is what puts GoingUp ahead of the game when compared to other web analytics tools.
The best news of all? It’s free to use. Just sign up via email, confirm your email address, and set up your GoingUp account. There’s no limitation on how many websites you can add, which means you can also track your competitors at no extra cost.
15. GoSquared
Starting at $29 a month and ranging up to $249 depending on the number of data points, GoSquared promises to answer all your web analytics needs. By use of their Pinging tool, GoSquared tells you how long a visitor has been active on your site. When the visitor first accesses your content, a signal is sent to GoSquared and is repeated at intervals until they leave. This allows the tool to measure their time spent on your site more efficiently than what Google Analytics does.
The user-friendly interface is also highly customizable so that you can set GoSquared up the way you need it. Data is based on individual visitors, and as a collective, so you don’t have to worry that it’s using sample data the way Google Analytics does. The real-time analytics reporting also includes notifications and alerts for traffic spikes and social media trends, among others. One of the biggest ways GoSquared makes itself stand out from the other web analytics tool we’ve mentioned is a feature missing from all of them—live chat.
This integrated feature creates a widget on your site that visitors can use to open a live chat portal. You can use it to offer live support for your ecommerce shop, your online features, or to help new visitors navigate your site. It goes a long way to building long-lasting relationships with your clients, as it improves usability and the likelihood of a return visit.
We recommend using GoSquared alongside Google Analytics for one reason: once your data points are used up, you won’t be able to access your data until the following month. Google Analytics can help you gauge how many data points you’ll need so that you can adjust your account accordingly.
16. Grape Web Statistics
If you’ve got some programming experience, Grape Web Statistics is an open source analytics tool that was designed primarily for web developers. The simple interface takes into consideration how overwhelming Google Analytics can be and offers the basic statistics with a high level of accuracy. This does mean Grape Web Statistics misses some of the more advanced features found in the other tools we’ve mentioned.
But that doesn’t mean you can’t use them. If you have experience with developing in PHP or are at least adept with HTML, you can customize Grape Web Statistics to make the software meet all your needs. And therein lies the tool’s charm. If you’re happy with the basics, you won’t get distracted by the more advanced options. On the other hand, if you want some of the advanced features but not certain others, you can add those you need. Because Grape Web Statistics is open source rather than merely another free-to-use tool, you can use it as a foundation on which to build the web analytics tool you want and need. The essential features that are already present include tracking unique and total visits.
Theoretically, Grape Web Statistics works on any operating system (OS) but has only been officially tested on Windows and Linux. It does require that JavaScript is enabled on your OS and that you use PHP 4.3 or higher (anything below 5.6 is obsolete in any case) and MySQL 4 or greater. The main reason cited for JavaScript being a requirement is to prevent bots from wreaking havoc with Grape Web Statistics’ analysis.
17. Heap Analytics
Heap Analytics is a tool with a focus on user friendliness. You’ll be able to set it up with ease, allowing you to track important activity on your site without requiring any technical experience. Other than installing the tracking code onto your site, Heap works entirely on a point-and-click interface rather than using menus and settings tabs. If you want to create custom events, you can just click directly on the buttons and forms on your site and tell Heap what it is you want the tool to track for those elements.
Heap also automatically tracks monitors activity on your website (or websites if you have more than one!), analyzing it and generating a list of the most frequent events. This flexibility allows you to label and classify the activity as you wish. Heap will even do so retroactively—so if you decide to start tracking a new event, the tool will also give you statistics for that type of activity dating back to the moment the tracking code was installed.
The web analytics tool is remarkably easy to setup and use, no matter your level of expertise. It’s the exact opposite of Google Analytics regarding usability, cutting out the overwhelming stream of endless statistics and multiple screens. Heap has been designed in such a way as to actively encourage you to set up tracking and reports that will be genuinely useful based on your requirements. The Basic package is free to use and is an excellent way to start off if your site is still small and you want to test to the tool. For larger sites (or when your small site grows), you can upgrade to the Premium package. Pricing is customized according to your specific needs. The Premium package also comes with a 14-day free trial.
18. Histats
Another fantastic web analytics tool that rivals Google Analytics is Histats. The tool can give you statistics on what pages are being visited, as well as the referral process that led them there—whether they found your site on a SERP or followed a backlink. All statistics are offered in real time, of course.
Histats uses an Invisible/Visible GIF/Flash based counter to gather metrics for up to 10 million hits a day. You won’t be limited to using the tool on only one website either—you have the freedom to manage as many as three hundred, allowing you to keep track of how your competitors are performing too. Histats also provides logs, which webmasters and site owners can use in comparing campaign statistics.
Unlike most other free (and even some of the premium) web analytics tools on the market, Histats allows you to retain your amalgamated data for an unlimited period. Most tools have a limit set, usually for a year or two at best. With Histats, your analytics information can still be accessed 10+ years later.
Because Histats provides real time statistics, the tool promises to be fast and is built on a reliable network. The developers guarantee 99.99% uptimes, and more than 1,500,000,000 hits are tracked on a monthly basis for free. The analytics offered include a breakdown of recent visitors, your most active visitors, popular pages, referrers, and geolocations.
Histats also includes the browser your visitors are using to view your site, as well as what toolbars and hardware are being used. If your site is multilingual, Histats will even segregate the statistics according to the language of your visitors.
19. HubSpot
For an online marketing analysis service with a focus on your social media and other marketing platforms, Hubspot is one of the best. The web analytics tool relates your marketing to leads, Return on Investment (ROI), and search queries. This means that when you analyze your site using Hubspot, you’re getting a full breakdown of the site’s performance on every level.
Hubspot allows you to use a drag and drop method for polishing your website pages and email templates, and all the templates provided are immediately responsive. With a well-planned nod toward SEO tool integration, the analytics platform also allows you to monitor and adjust your optimization and sharing in real time, helping you get your content exposed to the right people at the right time. You’ll also be able to push your key landing pages by integrating the design of calls-to-action that bring your site visitors’ attention to these sections.
The design integration capabilities of Hubspot also allow you to polish your landing pages to maximize your traffic to sales conversion. You can also set up “drip” campaigns that help you turn leads into customers with smart email marketing. Hubspot doesn’t offer these at the expense of traditional analytics though. You’ll still receive data on how every visitor to your site interacts with your content, regardless of whether they’re browsing your e-commerce platform or reading through the blog section. All this information is, of course, applicable for integration into your marketing schemes.
You can start off with their free package, but as your business grows you’ll certainly want to upgrade to the premium package starting at $200 per month.
20. IBM Unica NetInsight
Early we mentioned CoreMetrics and how the tool became known as IBM Digital Analytics after IBM bought the company. Now, we want to introduce you to IBM Unica NetInsight. Unica NetInsight is IBM’s primary web analytics tool and is geared toward enabling users to collect every piece of data necessary for a full understanding of their website traffic. The goal is to present this information in as simple a manner as possible. Unica NetInsight is still considered a very advanced tool, however, and allows you to perform analysis on internal products behind your firewalls as well.
The reporting interface has been very well developed. Unica NetInsight is incredibly flexible on this front, offering customizable options for reporting formats. User path analysis is included, showing you the route your visitors have taken to arrive at your site and how they navigate through it.
The bigger your company, the more likely it is that you’ll have more than one staff member working on analytics. IBM understands this and allows you to not only add multiple users but to customize each dashboard according to their role or requirements.
Similar to FoxMetrics, Unica NetInsight also works with funnels to analyze and improve your conversions, as well as heat maps to give you a better understanding of how visitors are interacting with the elements of your pages. And if you use other customer relationship management (CRM) and Business Intelligence tools, you’ll be able to integrate them with Unica NetInsight because of the software’s open data architecture.
21. Inspectlet
Inspectlet is not aimed at beginners. Let’s start off with that because although the web analytics tool is aimed specifically at usability, it can be quite difficult to use itself if you haven’t worked with analytics before. The reason it still makes the list of amazing web analytics tools that rival Google Analytics is because that’s exactly what it is. Despite being somewhat complicated, once you have the hang of it Inspectlet will give you a lot more than Google Analytics does.
As mentioned, Inspectlet has its focus on usability testing. The four main features are the heat maps, screen capture, personalized metrics, and—of course—real time analytics. It offers two types of heat maps: eye tracking and click. The former shows you where visitors are reading your content on the site by following their mouse movements. The latter, on the other hand, tells you how those visitors are interacting with the elements on your page by showing you where they click. A third heat map is also available, which monitors and reports on how far down your pages visitors are scrolling. Combined, these three functions tell you exactly what is happening on your site at all times. You’ll be able to identify your high points as well as your weak points.
Screen capture allows you to “record” a user’s session from start to finish so that you can see the data from the heat maps in action—again, in real time or retrospect. And of course, you can customize how all this data (and more) are displayed on your dashboard. In this way, Inspectlet promises to be exactly what you need, when and where you need it.
CONCLUSION
Web analytics is the key to a successful website. If you have a web analytics tool connected, there are hosted tools like data integration, data visualization etc. that can help you slice and dice your marketing efforts for better results.
One of the biggest factors that contributes to confusion when it comes to analytics – and an area I struggle with myself is deciding what to use and where. If you are evaluating a new hosted tool, you need to understand the strengths and weaknesses of each.
If you are looking for a new tool to manage your web analytics, you’ve come to the right place. We’ve compiled a list of all the leading hosted web analytics applications currently available. From Google Analytics, Webtrends and Adobe SiteCatalyst to lesser-known log analysis tools like Lyris HQ, we discuss them all here.