In the modern industry, Web Analytics has been a crucial part of every business. However, the industry has been facing a challenge in choosing the right analytics software that would fulfill all their business needs.I’m sure you are also suffering from the same issue. That’s why I have researched on top web analytics tools, which will help you to choose the best one for your business.
Web analytics software is one of the most important aspects of maintaining a web server. Your web analytics software will exert an effect on every action you take in your business, whether good or bad. However, it can be hard to know which web analytics tools are right for you.
Intercom
Does your organization have a web app for iOS or Android? Intercom offers a set of robust tracking and analytical tools that will enable you to get a better understanding of who’s using your web app.
With just a couple of lines of Javascript code, you can be tracking and interacting with your web app users in a matter of minutes.
In addition to providing analytic stats, Intercom allows you to onboard new clients, announce new features, and ultimately improve the customer experience.
Intercom has a 14-day free trial. Pricing starts at $136/month with an enterprise-level package available.
Domo
The different departments of any given organization often find themselves (and the data they create) siloed. It’s usually up to the IT department to run comprehensive database reports that can offer actionable business intelligence from site analytics.
Domo connects databases, systems, and people so that all departments are seeing the same analytics data. This not only simplifies the lives of department heads but gives the leadership team a proverbial 90K foot view of any department with a few clicks of the mouse.
Segment
As time goes by and companies grow, so does their customer database. Problems can arise when this data becomes unwieldy, siloed, and segmented.
Additional problems can occur when there is no standard data governance plan in place. Abbreviations and variations of words can cause confusion and misleading reporting.
Segment attempts to solve all of these problems by acting as infrastructure to collect, clean, and control customer data. It also integrates with a long list of tools such as Google Analytics, Salesforce, and Facebook Pixel – just to name a few.
There is a limited functionality free account available. Pricing starts at $120/month.
Spring Metrics
Spring Metrics has taken the analytics tool and made it simpler. You don’t have to be a professional data-miner to get the answers to your questions. You get real-time conversion analytics, top converting sources, keyword analytics, landing-page analysis, e-mail performance reports and simple point-and-click configuration. Unlike Google Analytics, Spring Metrics tracks a visitor’s path through your website from the time he landed to the time he left. All of this is included in Spring Metrics’ Standard Plan for $49 a month. When you first sign up, you get to try it free for 14 days. The simplicity of this tool has a lot of website owners switching over from Google Analytics.
Kissinsights from Kiss Metrics (kissinsights.com) – Free to $29/month
One of the easiest tools you can implement (it literally takes a one-time Javascript install), the idea behind Kissinsights is to provide businesses with an easily implemented and customized feedback form for website visitors. On the businesses end, you can manage all of the questions you’re asking customers through a single and simple dashboard. The best part of Kissinsights is that your customer feedback comes in via very simplified and short comments.
ClickTale (clicktale.com) – Free to $990 (3 months free on paid plans)
A qualitative customer analysis, Clicktale records every action of your website’s visitors from their first click to the last. It uses Meta statistics create visual heat maps and reports on customer behavior, as well as providing traditional conversion analytics.
“One of the things that Google Analytics doesn’t do particularly well is tell you what visitors are paying attention to on a page and highlighting where those visitors are getting stuck during their visit,” says Peterson. ” Clicktale is essentially a video recorder for web site visits and provides great detail about mouse movement, scrolling, and dozens of other critical visitor behaviors.”
Facebook Insights – Free
If you’re using Facebook for any part of your business, this is the simplest free offering from Mark Zuckerberg’s team in terms of analytics. It provides very detailed information about your follower counts, likes, comments on posts and more. There are two different types of Facebook Insights, based around both users and interactions with your content. Really, this is the best and only tool you’ll need if you’re using Facebook content to help engagement with your customers.
Twitalyzer (twitalyzer.com) – Free
The most complete application for measuring impact, engagement and influence on your Twitter usage, Twitalyzer is a free analytics dashboard with detailed metrics. Similar to Facebook Insights, Twitalyzer gives a higher view of your account’s impact on customers, based on followers, retweet level, how often an account replies and engages in conversation, and more. Simplicity is key here, as you can just look up a Twitter username and get instant information.
GOINGUP
If you’re looking for a web analytics tool that includes some basic SEO tools for your site, then look no further than GoingUp. While it doesn’t have all the features you might need for a truly extensive analysis, and the inbound marketing features aren’t as robust as other tools, GoingUp remains a very viable option for anyone looking to supplement another web analytics tool. It allows its users to track your visitors and sales, as well as your conversion rates. At the same time, the tool will also offer search strategies for you to implement. You can set up Actions and Goals for GoingUp to monitor.
All your traffic trends will be thoroughly analyzed, and the output report includes a heatmap so you can better understand how users are interacting with elements on your pages. Analysis of incoming traffic from SERPs includes the keywords used to generate that SERP, giving you a better understanding of which keywords work best.
To further aid in the above, GoingUp’s SEO tools include keyword position tracking and density. To improve your heat map results, there’s also a page optimization tool. It also helps you to keep track of and improve your Google PageRank and Alexa Rank. Integration with so many SEO features is what puts GoingUp ahead of the game when compared to other web analytics tools.
The best news of all? It’s free to use. Just sign up via email, confirm your email address, and set up your GoingUp account. There’s no limitation on how many websites you can add, which means you can also track your competitors at no extra cost.
GOSQUARED
Starting at $29 a month and ranging up to $249 depending on the number of data points, GoSquared promises to answer all your web analytics needs. By use of their Pinging tool, GoSquared tells you how long a visitor has been active on your site. When the visitor first accesses your content, a signal is sent to GoSquared and is repeated at intervals until they leave. This allows the tool to measure their time spent on your site more efficiently than what Google Analytics does.
The user-friendly interface is also highly customizable so that you can set GoSquared up the way you need it. Data is based on individual visitors, and as a collective, so you don’t have to worry that it’s using sample data the way Google Analytics does. The real-time analytics reporting also includes notifications and alerts for traffic spikes and social media trends, among others. One of the biggest ways GoSquared makes itself stand out from the other web analytics tool we’ve mentioned is a feature missing from all of them—live chat.
This integrated feature creates a widget on your site that visitors can use to open a live chat portal. You can use it to offer live support for your ecommerce shop, your online features, or to help new visitors navigate your site. It goes a long way to building long-lasting relationships with your clients, as it improves usability and the likelihood of a return visit.
We recommend using GoSquared alongside Google Analytics for one reason: once your data points are used up, you won’t be able to access your data until the following month. Google Analytics can help you gauge how many data points you’ll need so that you can adjust your account accordingly.
Conclusion:
There are many analytics tools to choose from, but not all are built for the same purpose. There are web analytics tools that are free, whereas others are paid. Many companies can’t really afford the paid tools due to lack of capital, especially startups.