Analytics is an important part of every marketing campaign. You need to know what’s working and what’s not. There are quite a few analytics tools out there, but I’m going to show you what I found to be the best web analytics tools adobe has to offer.
Adobe Analytics is a web data analytics product from Adobe Systems. It is a free service for creating reports and monitoring website visitors. Real-time analytics can also be used to get an insight into the behavior of your website users. The tool provides detailed information about the behavior of visitors, which you can use to improve your website.
Adobe Analytics is the industry-leading solution for applying real-time analytics and detailed segmentation across all of your marketing channels. Use it to discover high-value audiences and power customer intelligence for your business. Adobe Analytics APIs offer limitless ways to integrate your most important customer data into key business processes.
Through RESTful endpoints, your app can query the same metrics and dimensions exposed in Analysis Workspace, dive deep through data with unlimited levels of breakdowns, apply search and segment filters and date ranges, and more.
What it is: traffic analytics and multichannel data collection tool from Adobe
What it’s used for: an enterprise alternative to Google Analytics
Price: on request
4% of experts surveyed use Adobe Analytics. As an enterprise alternative to Google Analytics, Adobe Analytics is a specialist analytics tool, offering multichannel data collection spanning web, voice, OTT (over-the-top), and IoT (Internet of Things). The focus is on machine learning and predictive algorithms for advanced insights.
HubSpot
HubSpot is an effective web analytics tool that brings you a bunch of useful website visitor data at your fingertips. The reports include metrics like traffic, session duration, bounce rate, engagement, average time on site, form fills, and new visitors.
Want to know its best feature? It’s the powerful built-in analytics dashboard of HubSpot.
With inbuilt analytics, reports, and dashboards, it gets easier for you to analyze the data in a smarter way.
These insights will help you understand your website data and put it to use. You can drive more conversions by showing different offers with smart CTAs. It’s easy to use HubSpot as it’s completely hosted off-site too.
Clicky
Around 1.1 million websites use this online web analytics tool to gain real-time data about metrics like their visitor traffic.
This software solution provides detailed information about every visitor’s activity and allows you to react to your traffic.
You can divide your visitors into specific segments, which makes it easier for you to target a particular visitor group. Filter and sort your visitors based on your business needs.
You get minute-to-minute reporting of your visitors’ activity through heatmaps. You can further view these heatmaps by visitor, page, or segment.
The tool also monitors your site’s uptime from seven different locations in the world. It’s completely hosted off-site so it’s super easy to implement. For up to 3,000 page views, it’s free. Beyond that, you need to choose one of their paid plans.
Crazy Egg
Crazy Egg is a popular tool that can help you increase traffic and get more sales, with some unique features. This is a good choice for people who would rather look at videos than cold numbers.
One of the most interesting ways to see how your users are interacting with your site is called user recordings, which records entire user sessions. This allows you to see what your visitors are doing on your site through video playback so you can identify pain points in order to ensure a pleasant experience for your visitors. You can also view users by new, mobile, or most active to see how different types of customers interact with your site. Crazy Egg also allows you to view heatmaps of user data and gives you access to a helpful A/B testing tool to put your data findings into action. Pricing: The premade Crazy Egg plans range from $24/month to about $249/month, with the option to customize a more extensive plan if necessary. Good for: Finding pain points in website flow using visual mapping.
Google Analytics
7,251of the 10,000 most popular websites use Google Analytics59,206of the 100,000 most popular websites use Google Analytics420,066of the 1 million most popular websites use Google Analytics1,409,266of the 5 million most popular websites use Google AnalyticsJan 19Apr 19Jul 19Oct 19Jan 20Apr 20Jul 20Oct 20Jan 210500,0001,000,000Domains
The undisputed number one in analytic solutions is Google Analytics. This shouldn’t come as much of a surprise: After all, who can better help to optimize your website than the company many look to as the bar when it comes to measuring digital popularity and the like?
Google Analytics is free and easy to configure. Most people already have the Google account needed to get the tool, and if not, setting one up takes little more than a few clicks. After that, you’ll only have to insert a few lines of code into your website, and that’s it. Dedicated plug-ins are offered for most content management systems (CMSs), like WordPress.
UXtweak
UXtweak is an ultimate website analytics tool when it comes to seeing your website from users’ points of view. It allows you to capture every interaction of your visitors, such as mouse movement, scrolls, taps, and clicks, and replay their entire activity with the pixel-perfect session playback.
UXtweak perfectly visualizes your customers’ frustration in order to better understand their issues.
Key Features:
- Session Replay – see how exactly users interact with your site
- Heatmaps – find out where users click, how far they scroll & where they move the cursor
- SmartSearch Filters – filter out users upon any event
- Activity Tracking
And not only that, UXtweak offers a variety of other UX research & behavior analytic tools, such as Website Testing, Five Second Test, First Click Test, and many others!
Pricing:
- Starter: Free, no credit card required
- Professional: $70/month
- Enterprise: custom
Pros:
- Easy implementation with GTM, GDPR, and CCPA compliant
- 155M+ user panel and Recruiting Widget
- One plan gives you access to all the testing tools
- Technical targeting
- Advanced analytics, filters and PDF reports
Cons:
- Only 10 languages supported
Pro tip:
To get even more valuable insights, try using Session Recording in combination with Website testing. This approach gives you an opportunity to uncover all the possible usability issues of your website.
Conclusion:
Adobe is one of the most well-known brands across the world, particularly when it comes to digital content creation. Their products are used by creatives at every level. But what may not be as widely known is their web analytics tool, known as Adobe Analytics.