Web Analytics Tools Comparison is a list of best web analytics tools for business site. These tools give you the full power of customer behavior analysis and online marketing analysis. Each tool comes with a lot of features, so you have to read carefully to be sure you select the appropriate one for your website.
Web Analytics is one of the most important online marketing tools. However, many business owners often get confused when it comes to website analytics. Web Analytics Tools Comparison here can show you how powerful these powerful web analytics tools are in your marketing campaign.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends, which is useful for market research.
BBCLONE
Described by the developers as a “web counter on steroids,” BBClone is indeed an attractive solution for anyone looking for a free alternative to Google Analytics. The web analytics tool well-suited to gathering some in-depth data on the visitors to your site, providing an output that includes their operating system (OS), IP Address, and which browser they’re using. Furthermore, BBClone will also tell you exactly which page—or pages—they’ve viewed, at what time, and for how long they’ve been active on your site. You’ll also get information on how many times that visitor has been to your site, and BBClone will even number your visitors for you too.
If the visitor found your site in a SERP, the tool will tell you exactly what search query they used. When you consolidate this information, you’ll have an excellent understanding of who your users are and how they behave online—and especially how they interact with your site. You’ll have a better understanding of which backlinks to push, the type of backlinks to be pitching for, and what keywords you should be focusing on the most.
Another attractive feature is that unlike many other web analytics tools, BBClone doesn’t rely on MySQL databases either. BBClone is incredibly easy to set up as well. All you need to do is download the script, and start customizing so that you’re happy with the layout. The customization potential is massive, and you can easily integrate BBClone with any number of installations and programs.
CHARTBEAT
“Analytics for Editors” reads the tagline on Chartbeat’s website, and considering its focus on real-time data output we have to agree. Chartbeat is a web analytics tool that exists in the present, not eight to twenty-four hours in the past like Google Analytics. If your traffic spikes and your bandwidth allocation is being used up at a faster rate than usual, Chartbeat will send you a notification via email immediately. Hosting providers typically give a set limit to how much bandwidth your site is allowed to use, and you most definitely don’t want to get caught halfway through the month with no bandwidth left. If your traffic spikes, it’s great being able to make arrangements with your hosting company before you run out of bandwidth.
While the best hosting providers also monitor your site’s servers around the clock, they often won’t tell you when the server goes down for a very short period. Chartbeat will instantly alert you to any server downtime so that you can follow up immediately.
The web analytics tool has a very robust dashboard that displays a lot of relevant information. While most options only tell you what page a visitor is on, and maybe how long they’ve been there, Chartbeat goes the extra mile by showing you how far down the page they are too. You’ll receive data on exactly how your users are interacting with your content, as well as how they’re sharing your pages. Starting at just $9.95 a month, Chartbeat truly is an affordable (and fantastic) rival for Google Analytics.
Matomo
Matomo is an open-source analytics tool you can use to measure your website’s traffic and gain information on your visitors’ behavior.
With key metric tracking capabilities and a customizable dashboard, you stay involved in the process, pulling the information you need the most.
Matomo also allows you to store customer data in-house on your own server, protecting the privacy of customers, as opposed to the cloud-based storage with Google Analytics.
The On-Premise version starts free but with the option to pay for advanced features. You can also choose to go with Matomo Cloud, which offers data hosting for a small monthly fee.
Mixpanel
Mixpanel is an advanced, scalable business analytics platform that tracks customer actions and behaviors along with your key performance indicators (KPIs).
An important feature of this tool is you can use it on all your websites and mobile apps to gain valuable insight across the board.
In turn, you can create or modify your content governance structure and make sure your messaging is consistent.
Additional beneficial features include team dashboards, interactive reports, and real-time data.
The free version for up to 100K tracked users per month, has some limited functionality. If you find you need more, go for a growth package starting at just $25 per month and add to it as your needs grow.
Crazy Egg
There’s power in knowing where your website visitors go.
Add to that the ability to view how they are interacting with the different pages, and you’ll know where you need to strengthen your content.
Crazy Egg is a visual web analytics tool designed to help you track, evaluate, and increase your conversion rates.
It comes with its signature Heatmap analytics tool, which shows you what your website visitors are doing, how they are interacting, and what is most popular.
Other valuable features include user recordings and A/B split testing.
Expect a low monthly cost, with the ability to add more whenever needed.
Optimizely (optimizely.com) – $19-$399/month
A relatively new service (launched in June 2010), Optimizely is simple to use but its results can be quite powerful. In essence, it’s an easy way to measure and improve your website through A/B testing. As a business, you can create experiments with the site’s very easy-to-use visual interface. The beautiful thing about this service is that you need absolutely zero coding or programming background, as the tools are easy for anyone to use.
Kissinsights from Kiss Metrics (kissinsights.com) – Free to $29/month
One of the easiest tools you can implement (it literally takes a one-time Javascript install), the idea behind Kissinsights is to provide businesses with an easily implemented and customized feedback form for website visitors. On the businesses end, you can manage all of the questions you’re asking customers through a single and simple dashboard. The best part of Kissinsights is that your customer feedback comes in via very simplified and short comments.
Conclusion:
If you are building or running an online business, having data about it is essential. The kind of data you get varies according to how your website works. It can include info about traffic sources, traffic, conversions, lead forms submission, etc. The info you get comes from the analytics tools you use.