My mom used to always tell me that life is a numbers game. I’m not quite sure what that means, but it makes sense in the context of how businesses track their stats. They are always trying to improve their web analytics, which is why there are so many digital marketing tools on the market. The following web analytics tools can help you make sense of your website traffic data and track your return on investment for your digital marketing efforts.
Search engine optimization is an art and a science. While the art relies on experience, research, and creativity, the science focuses primarily on data. One of the most valuable assets that a digital marketer has in his toolbox is data. Data fuels every avenue of digital marketing: paid search advertising, social media marketing, content marketing and link building (just to name a few).
Your website is the online heart of your business.
To keep it beating, you need potential customers or clients to find you, right? You also need them to convert.
Essentially this means you need to know what is working and what isn’t when it comes to everything you put on your website.
You need insights into who is visiting and their behavior once there. Which content and keywords are drawing them in and holding their interest?
This is all valuable information. But how can you best obtain and use such information to strengthen your content strategy?
This is where marketing analytics comes in, compiling all that valuable marketing information in one place and allowing you to discover the patterns of your website visitors.
From there, you can develop better content strategies.
The best way to help compile and organize your data is by utilizing a web analytics tool. And that’s why we made the following list with the best options in the market:
- 1. Google Analytics
- 2. Hotjar
- 3. Matomo
- 4. Mixpanel
- 5. Crazy Egg
- 6. Clicky
- 7. Clicktale
- 8. Mouseflow
- 9. Kissmetrics
- 10. Fathom
- 11. Countly
- Wrap Up: Learning about Website Traffic with Web Analytics Tools
1. Google Analytics
Web analytics tools can track and measure website activity, offer recommendations, and prepare timely reports for review.
In this sense, Google Analytics is perhaps the most well-known and popular tool available today.
It allows you to analyze various factors, including website traffic, bounce rates, and conversions.
With its well-organized dashboard for ease of use and viewing of important metrics, Google Analytics remains one of the better free tools to track and analyze web traffic data.
It is a great option for anyone, including beginners and small businesses. For advanced features, try the paid version, Google 360.
2. Hotjar
If you want to know what your website visitors are doing and why, Hotjar can help.
Hotjar is a website analytics tool combining traditional analytics with website visitor behavior data.
A visual display, or heatmap analysis, and session recordings provide valuable insight, alerting you to areas in your content that need reviewing.
This web tool is easy to set up and easy to use.
Start with their free plan, which allows up to 2,000 pageviews per day. If you need more, consider adding the Hotjar Business version starting at $99 per month.
3. Matomo
Matomo is an open-source analytics tool you can use to measure your website’s traffic and gain information on your visitors’ behavior.
With key metric tracking capabilities and a customizable dashboard, you stay involved in the process, pulling the information you need the most.
Matomo also allows you to store customer data in-house on your own server, protecting the privacy of customers, as opposed to the cloud-based storage with Google Analytics.
The On-Premise version starts free but with the option to pay for advanced features. You can also choose to go with Matomo Cloud, which offers data hosting for a small monthly fee.
4. Mixpanel
Mixpanel is an advanced, scalable business analytics platform that tracks customer actions and behaviors along with your key performance indicators (KPIs).
An important feature of this tool is you can use it on all your websites and mobile apps to gain valuable insight across the board.
In turn, you can create or modify your content governance structure and make sure your messaging is consistent.
Additional beneficial features include team dashboards, interactive reports, and real-time data.
The free version for up to 100K tracked users per month, has some limited functionality. If you find you need more, go for a growth package starting at just $25 per month and add to it as your needs grow.
5. Crazy Egg
There’s power in knowing where your website visitors go.
Add to that the ability to view how they are interacting with the different pages, and you’ll know where you need to strengthen your content.
Crazy Egg is a visual web analytics tool designed to help you track, evaluate, and increase your conversion rates.
It comes with its signature Heatmap analytics tool, which shows you what your website visitors are doing, how they are interacting, and what is most popular.
Other valuable features include user recordings and A/B split testing.
Expect a low monthly cost, with the ability to add more whenever needed.
6. Clicky
Clicky is one of the better web analytics tools for getting real-time data and providing all the information you need to optimize your website and increase conversions.
Track where your visitors are staying longest and where they’re going next. Review page visit data and heatmaps. Customize your tracking.
You can even monitor your stats away from the office on Clicky’s mobile version.
While the basic version of Clicky is free, you can increase daily views and capabilities, including split testing or outbound link tracking, by upgrading to a paid plan.
7. KissMetrics
One of the most difficult aspects of success online is being able to measure your progress. KissMetrics has a cognitive analytics technique to help you understand how users engage with each feature on your site or product, and lets you know which features are working well for them so that you can improve their experience by focusing more time and attention there to increase user engagement. If it’s conversion rates where they need help, this data will show if making adjustments like tweaking text size or changing colors might be beneficial – without having made any changes at all! You can create A/B tests and see what results are affected by any changes made; increasing conversion rates while making sure users stay engaged in the process!
The one that is it intended for?
Kissmetrics is indeed an excellent choice for marketers that want to build a powerful marketing platform that properly caters to and understands their employee’s needs. KissMetrics’ digital marketing analytics tool can be leveraged to boost conversions, consumer engagement, as well as general marketing success. KissMetrics marketing analytics tool will even hook you up with a special account manager, who will handle your general business needs. KissMetrics also offers exceptional customer support, so you won’t be dealing with any issues.
It costs anywhere from $220 to $1,400, or maybe more if you wish to monitor over 10 million occurrences.
8. Formisimo
Do you know how when you fill out a form on the internet, it always seems to autofill your data? Yeah. Turns out, there is an app for that! Formisimo uses real-time web analytics and 54 individual metrics to analyze why prospects are not converting from forms. From this insight they can tell us where we’re slipping up with our conversion rates, so now we can do better in those areas before launching new projects or improvements of existing ones; all thanks to Formisimo’s ingenious insights! It uses a web analytics component called w3Box which takes things like search engine optimization, value, or conversion rate into account to create the best experience for you.
Who Is The One That Is Designed For?
Formisimo marketing analytics tool is useful for everyone who utilizes online forums on their webpage or app. Formisimo, like Mixpanel, is utilized by a few of the internet’s most well-known companies and sites, including Toyota as well as Airbnb, but local firms may profit so much from the device’s actionable data.
The “Start-ups” plan costs $50 per month, while the “Agency” bundle charges $180 each month. The subscription costs include the seven-day video conference, and ad-free feed, and conference room access.
9. BuzzSumo
This feature is a content and social media analysis platform that focuses on the details.
In short, this is a social media digital marketing analytics tool that can help you analyze the impact your content and social media presence have on your target audiences. Using these tools, you can figure out where you’re content and marketing efforts are going wrong and make it right.
BuzzSumo is a very influencer in social media as well as a post-evaluation dashboard that shows users which subjects are popular on all of the main social media platforms. You can also examine the information from a multitude of time intervals, including the last 12 hours or few months. It thus allows you to quickly discover which issues in your business are garnering the most momentum on social media. BuzzSumo has a lot of other capabilities, such as complex keyword search processors; content genres filters, hyperlink statistics, and even affiliate digital marketing tools.
Whom is it aimed for?
Although practically anybody would benefit from just been able to separate the value from the cluttered internet, BuzzSumo would be most useful to content entrepreneurs, social media experts, and professional bloggers.
Costs are from $99 each month if you want to be a pro, $299/month for an agency, and $999 every month for Enterprises.
10. SEMrush
SEMrush is a powerful digital marketing analytics tool that helps you observe your competitors online. With SEMrush, you can see what keywords they are ranking for and monitor their social media accounts to avoid being left in the dust by them. You can also use it as an opportunity to keep track of how well your brand performs against theirs.
With SEMrush, you can learn more about your competition and how to best use keywords to capture the attention of potential customers. The analytics report tool displays data concerning their AdWords campaign; this allows users like you an opportunity for valuable information that will help them stand out from competitors.
Who is it targeted for?
Marketers that want to improve traffic from search engines and spying on their competition should use SEMrush. SEMrush can help you save time and money by preventing you from relying heavily on unproductive web search strategies.
SEO is so popular now that SEMrush already offers a free version that you can use to analyze more than 5,000 keywords. There are also upgraded versions with premium features that will cost you a 99$ monthly subscription and 399 for businesses people.
11. Klipfolio
Klipfolio’s dashboard marketing analytics software is a dynamic and interactive way to track your marketing performance. Klipfolio is the one-stopshop for all your marketing data. With Klipfolio, you can pull from multiple sources to see every detail in a single integrated dashboard. Klipfolio involves pulling data from platforms like Google Analytics but also Facebook into a single interconnected dashboard, letting you easily track your progress and analyze the information in one place. You wouldn’t even bother to design your new dashboard because there are already pre-built templates that are available for your usage, templates such as Facebook advertisements monitoring panel or even a social media-centered have been set already on the dashboard. However, if you still love your build, you can customize your dashboard to meet your specific needs.
Who is it geared for?
Klipfolio is ideal for every digital marketing agency that wants to keep track of many channels from a single dashboard. Klipfolio also has capabilities that are much more suited to marketing companies, such as the ability to create dashboards to communicate their results with clients.
There’s now a “beginner” rate of $24 per month and for lesser clubs with fewer users its goes way upward to an “enterprise” pricing of $199 per month besides companies that need to create and support several dashboards.
12. Hotjar
Hotjar digital marketing option has an array of features such as conversion funnel analysis and registration form analysis but they’re best known for being able to provide in-depth information about how users interact with different areas on your site: through digital marketing analytics tools like feedback polls or surveys. The well-known heat map tool by Hotjar is a favorite for many website owners, designers, and marketers. It can help you understand how site visitors are navigating your page, their scrolling behavior as they read it or when they hover over something with the cursor–and also which parts of your page people tend to click on and also the pages that won’t work because those areas might be too small or not easily visible enough. Where people click on (and scroll!) throughout your website – giving businesses valuable insight into visitor behavior so they know exactly what needs fixing!
Who is it made for?
Hotjar is an excellent choice for newly launched or frequently updated blogs. HotJar will help you identify the strengths and weaknesses of your internet pages without having to wait for large amounts of data.
Price varies between $89 per month per 20K daily browsers to $989 per month besides 800K page views, with an inclusion of more expensive custom plans that are available for heavy customers.
13. Crowdbooster – Amplified on Social Media
Social media can be a tricky place to navigate. There are numerous social media analytics resources available; however, some are more effective than others. A lot of digital marketing analytics tools on social medial marketers depend on Twitter as well as Facebook’s strong built-in statistics to gather insights about their audience interaction, yet these digital marketing tools might be missing at times. That’s where Crowdbooster digital marketing product comes in: it offers more data for the modern-day marketer who needs an edge over the competition while still being able to keep up with all that is happening online today! It offers many features that are otherwise unavailable from other digital marketinganalyticssoftware, such as an easy way for brands to share content with engaged followers or even specific influencers.
It doesn’t end there, though. Crowdbooster can also help you discover your most connected friends and supporters, as well as take advice on ways to reach many of your social-media evangelists and continuously improve the quality of your social media postings on your page as it increases user’s engagement.
The one that is it intended for?
Crowdbooster’s insights digital marketing analytics tools allow you to tailor your social media campaigns with precision. Whether it is a small business just getting started or one managing multiple accounts, Crowdbooster will help them reach their target audience and achieve success!
Crowdbooster ideally is designed for the social media managers that are in charge of several brands or commercial social media profiles.
The Bronze option includes one Twitter feed, a single Fb page, one authorized person, and tracking of approximately 50,000 follows, and it starts at $9 on monthly basis. Their Gold package charges $119 every month and includes 30 social accounts, 30 daily users, plus limitless fan and subscriber analysis. At the customized basics, customized plans are tailored towards your requirements.
14. Crazyegg
Crazyegg has been around since 2006, helping website owners see how their design affects conversions. The tool reveals where people are clicking on your site and what they do after that click – whether it be scrolling down the page or moving to another tab altogether. CrazyEgg also allows you to segment data by different sources of visitors so you can compare behaviors across these groups with ease!
Crazy Egg is a heat map tool for websites that first appeared in 2006. It helps business professionals understand exactly why conversion rates might not be as high as advertised: maybe there’s something wrong with the way customers interact when they visit websites from an online store while using this software.
15. HubSpot
Have you heard of this digital marketing analytics tool? HubSpot is a platform that puts emphasis on inbound marketing and is as great as Hevo. It also focuses more on content marketing and search marketing activities. All marketers need it, as it is full of data analysis tools that can help professionals assess various touchpoints and come up with attribution reports on revenues and more. Users can pull data from various sources and place it in one place so as to draw insights from it. With it you no longer have to depend on Dan ads or cookies to find who is viewing your products or services.
Who uses it?
It is for anyone who is involved in sales and marketing activities. The tool can help you make better marketing budgets and winning advertising campaigns. Once you create attribution reports with HubSpot, you can use the information gained to boost your sales and revenues.
Pricing: This user-friendly platform has a free option as well as a Starter subscription plan that costs $40 every month.
Conclusion:
Why do you need digital marketing analytics tools? Like any other business, digital marketers know that data is the key to success. But like most people in the industry will tell you—data isn’t just a “nice-to-have;” it’s analyzable and transformable insights are what set your brand apart from competitors by showing which channels work best for them, where they should focus their efforts on, what next (or how much time they should spend), etc., along with personalizing content based on each customer group. And when we say “analytics,” this article doesn’t mean financial or audience size metrics alone–rather than simply opening up a new tab or buying a separate tool to consume online media, we should treat our analytics like our story, a familiar road map that guides us to better understand our audience, and our skills and judgment–things that will benefit our daily journey through digital marketing and pay big.
Conclusion
Digital marketing isn’t something new, but it seems like everyone is doing it. Like everyone else, you are likely to be using Google analytics for tracking user behavior. That’s a good starting point, but the moment you start your digital marketing journey, you need to evolve your tracking strategy, and start using some web analytics tools which can give you actionable insights that will help you make informed decisions.