Hello and welcome to this Web Analytics Tools Offer review. I must admit that I was a bit skeptical when the publisher asked me to review their product. However, after taking it for a test drive, I am quite impressed by the capabilities of this tool. Needless to say, I’m not alone in my belief about the value of this product. By inviting you in as a potential customer, I will let you make your own decision about its value. Let’s get started!
Are you looking for a new website? Or maybe you’re a seasoned online entrepreneur, but need some extra guidance. Despite the question, one thing is for sure: You’re looking for web analytics tools.
Sometimes you need to remove parts of Google Analytics tracking. For example, you might have a tool like MailChimp or Benchmark Email that you want to track instead. Sometimes you’re using a service that uses the WordPress site URL in their emailed links which messes up your Google Analytics tracking too. If this sounds like what’s happening on your site, check out this offering from a provider I know and trust, EpicBeat. To learn more about their all-in-one web analytics solution that let’s you remove all tracking in one click and also lets you replace it with something else, including click tracking and content monitoring for email newsletters and other digital marketing tools that can be problematic for traditional GA tracking (like MailChimp).
What is web analytics? How can it help my business to grow? Web analytics is basically a process where you analyze all of your website data that is collected and processed. With the help of web analytics, we can figure out what exactly went wrong with that marketing campaign and why it did not work well as it should have, the troubles that could have been occurring in the online service your website provides and even helps in boosting the profits through advertisements. (Must read: What is LinkedIn Analytics? Explanation with LinkedIn Analytics Tools)
To go further in detail, web analytics is all about marketing campaigns to grow your business, user behaviour, search engine optimization, website improvement, brand monitoring, organic traffic that comes your way and how much of organic traffic comes your way, data collection and conversion rates. So, what are the benefits that you get by analyzing web analytics?
- Analyze online traffic
Web analytics help you analyze the online traffic that comes to your website. From how many potential customers and users visit and browse through your webpage. It also tells us where most of the potential customers come from, what they were doing on your webpage and the amount of time they spent on your webpage. Because of this, and the way the data is presented, you can easily identify what and which activities produce better results and profits. (More to read: How has IoT changed the Advertising Industry?)
- Track the bounce rate
The bounce rate of your website basically means the number of times a user has browsed through your website, or even visited your website without interacting with your webpage. If you have a high bounce rate, it means that overall, your website has a weak user experience and the user did not feel as though the content was suited for their purpose or what they were searching for. And when you have a high bounce rate, it is really hard for your business to perform well in sales or quality leads and any sort of conversions as well.
- Target the ideal and right audience
For every business, it is very important that you find the right audience and ensure that your content reaches to them in order to capitalize onto your efforts. Web analytics help the companies by giving them information on how and where to find the right audience as well as how to create content and create the right audience. With the right audience, you make better and right marketing campaigns that will increase and promote the sales which further on increases the conversions and improves your website tenfold. (Must read: The science behind what clicks with the audience remains a mystery)
- Track and analyze your marketing campaigns
Tracking the success rate of your marketing campaigns will tell you how the campaigns have been perceived by the user and if it has been a success or not, and also if the whole campaign was profitable to your website and you. By tracking with the help of unique links for each campaign, you are also ensuring that if the campaigns perform terribly, you can always cancel it. (Related read: 7 Ways Why Data Science is the Biggest Tool For Marketing)
- Improved and optimized web services as well as an optimized website
A company can find out the potential and risky problems on its website with the help of some of the best web analytics tools to get your website rank higher. Also, remember to create specific landing pages for various other purposes which will help your website improve its user interface. Tracking how well the version of your website on the mobile also helps to improve the overall experience for the users.
- The Conversion rate optimization for your website
The main aim of the conversion rate of optimization for your website is to ensure that the users do the tasks that are assigned to them. The conversion rate is further calculated by the number of completed goals received by the number of users. It also calculates the indirect conversions that have come to your website, along with the times your post has been shared and helps you to widen your reach to a much broader audience that will also help you to reach out to all the potential customers there.
Apart from this, web analytics also help in helping to know what exactly your potential customers are looking for, know exactly where your visitors are from, that is, the geographical location and helps you to cater to their needs specifically, know exactly why and where you are losing customers and helps you identify your prospects and further the growth of your website.
7. Tracking business goals online
A thriving business and its website have to have clear goals it tries to achieve.
With web analytics, companies can create specific goals to track. Measuring goals actively allows reacting faster to certain events through data.
As important as creating goals is, it’s also important to know what goals any given business should track. Not every goal online is created equal, thus tracking too many goals could become an issue for a business.
Always track goals that measure the effectiveness, profitability, and weaknesses of certain events.
Learn more about business metrics.
8. Improve the results from Google Ads and Facebook ads
Analytics has a major role when it comes to managing online advertisements.
The data tells us how much the online advertisements have produced clicks, conversions, and how the ads have been received by the target audience.
For example, discovering through data which are the most common mistakes of Google Ads, can drastically improve your results and increase the efficiency of your ads.
Efficient data collection will increase the results of online advertisements.
Web analytics enable the use of remarketing in advertisements.
Learn more about search engine marketing or Google Ads.
9. Starting is easy
For most companies and websites, the use of Google analytics will be enough. Google Analytics is a free tool for web analytics that is fairly simple to install on any platform.
Google Analytics will give you quickly an overview of how your online business is performing.
Learn more why digital marketing analytics is crucial for businesses.
10. New Creative Ideas
Analyzing data gives a unique opportunity to find new perspectives within your business model.
Tracking your data will provide you with more insights about trends and customer experiences within your business. These opportunities could potentially be seeds for growth internally and organically.
For example, a newly written article that brings more organic traffic compared to the rest of the site. Knowing this early on could shift your marketing efforts into a more profitable path.
Learn about content marketing.
Free Tools of Web Analytics
In web analytics, there is a multitude of different tools with complex purposes for tracking anything online. There are free and paid tools for tracking general traffic and even more specific goals.
The most common tools like Google Analytics and Google Search Console should be used by everyone that runs a website. Using other tools require more thought if they are really necessary for a business.
The more data a company has doesn’t equal for better and improved results. The worst-case scenario is that excess data will lead to bad decisions.
Choose only the tools you need to achieve a goal.
Google Analytics is the foundation of web analytics.
Google Analytics (GA) is the most important tool for websites to start collecting online data for web analytics.
Without the tool, it can become extremely hard to understand the following:
- Time spent on the website.
- What is done on the website?
- Breakdown of traffic sources.
- Effectiveness of marketing campaigns.
The faster Google Analytics is installed, the faster a business can create data-driven decisions that drive their online businesses.
Passively collecting data helps to recognize how business decisions have impacted the bottom line online. It’s important to understand what actions have produced the most for the company and reproduce and improve them.
In the image below, we studied how different digital marketing investments have produced traffic to our website. Then compared it to a time before the investments.
Combining the data with our current goals, we could create decisions where and how much to invest next.
Learn more about Google Analytics Goals.
Google Tag Manager
Google Tag Manager (GTM) is a fairly simple to use tool that allows installing various web analytics and marketing tools and their management without coding.
Tag Manager enables a quick way to measure the website’s events that can be used in analytics.
Managing multiple scripts or tags on a website can become overwhelming and time-consuming quickly, therefore using GTM comes recommended.
Installing Google Tag Manager also improves site speed, because instead of multiple tags and scripts, there would be only one.
An added benefit to the use of GTM is that it removes the need to be in contact with the website developer every time you might want to test new tags.
Facebook Pixel
Facebook Pixel is a valuable tool for web analytics. It provides more data with a different perspective for web analytics.
Pixel easily tracks important events like purchases, leads, revenue, and many more.
Pixel is used for creating better Facebook advertising campaigns.
The more data has been collected with Pixel, the better audiences for advertisement can be created. The data will make Facebook advertising more efficient.
The Pixel also enables the use of Facebook Analytics dashboards.
Look-a-like audiences in Facebook marketing require the use of the Pixel and, it also enables remarketing.
Learn more about Facebook Pixel.
Hotjar
The tool Hotjar presents visual data on how users behave on a website. It will provide a better understanding of your users when real-time data is present.
The heatmaps of Hotjar, for example, tells you the following:
- How a user has reacted to certain elements.
- Does the user react the way the website was designed?
- How does the user react to the goals given to them?
Using the tool will help you quickly see what works and what doesn’t to make your website a better experience for the users.
Through Hotjar, it’s possible to create queries that can be optimized for different target groups. The collected data will help in planning the necessary changes.
The tool is only free until the first 2 000 page views á day, though. (2020)
Conclusion
A set of web analytics tools are important to track and monitor your website. In this post, I would like to introduce a free web analytics tool that is free to use forever, at no cost. This tool has helped me get key insights about traffic data. The interface is intuitive, the platform simple and easy to use.
There are many analytics tools out there, but which one should you use? A lot of people use Google Analytics and recommend it over other tools because it’s free. While it is free, Google Analytics is not the only free web analytics tool out there.