In the digital age, all the business owners want to see boosting sales and profit from their digital marketing efforts. In order to measure your digital marketing success, you need to use analytics tools that help you to know about your sales and profit from each online channel. In this web analytics tools article, I will tell you the difference between free and paid web analytics tools, how can you choose a perfect web analytics tool for your website and what are the best web analytics tools in 2021.
Web analytics play an important role for every business. You can optimize your site by analyzing the statistics based on these web analytics tools. This is better than the usual Google analytics. There are various types of web analytics tools, like off-site web analytics, on-site web analytics, advanced web analytics, best content analysis platforms and real-time-bidding platforms.
Semrush
To dive deep into how you’re performing online, you can leverage Semrush. This web analytics tool provides you in-depth insights into your SEO progress. Here are some key features of this analytics tools.
Key Features:
- Track keyword rankings
- Keyword research
- Helps with backlink building
- On-page SEO checker
- Organic traffic measurement
Pros:
- Wide variety of tools for SEO
- On-page, off-page, and technical SEO tools
- Daily tracking of rankings
Cons:
- Too many tools make it difficult to navigate
Pricing:
Free version available.
Pro: $99.95
Guru: $199.95
Business: $399.95
Adobe Analytics
What it is: traffic analytics and multichannel data collection tool from Adobe
What it’s used for: an enterprise alternative to Google Analytics
Price: on request
4% of experts surveyed use Adobe Analytics. As an enterprise alternative to Google Analytics, Adobe Analytics is a specialist analytics tool, offering multichannel data collection spanning web, voice, OTT (over-the-top), and IoT (Internet of Things). The focus is on machine learning and predictive algorithms for advanced insights.
Crazy Egg
Crazy Egg is a popular tool that can help you increase traffic and get more sales, with some unique features. This is a good choice for people who would rather look at videos than cold numbers.
One of the most interesting ways to see how your users are interacting with your site is called user recordings, which records entire user sessions. This allows you to see what your visitors are doing on your site through video playback so you can identify pain points in order to ensure a pleasant experience for your visitors. You can also view users by new, mobile, or most active to see how different types of customers interact with your site. Crazy Egg also allows you to view heatmaps of user data and gives you access to a helpful A/B testing tool to put your data findings into action. Pricing: The premade Crazy Egg plans range from $24/month to about $249/month, with the option to customize a more extensive plan if necessary. Good for: Finding pain points in website flow using visual mapping.
CLICKY
Clicky is easily one of the most popular web analytics tools available. If you search for alternatives to Google Analytics, chances are, every single page you open will include it on their list. There’s a very good reason for this: Clicky is one of the strongest tools on the market for web analytics, and unlike many of its competitors it offers real-time updates. The main dashboard might be a little overwhelming for beginners, but you’ll soon learn to love the variety of available statistics. This includes a link report, which tells you exactly which external sites and pages are actively directing users to your own. We’ve mentioned the importance of backlinks many times, and this tool helps you see exactly why.
Just like BBClone, Clicky also provides search data comprising of all the incoming search query keywords being used to direct users to your site from the SERP. Where Clicky overtakes BBClone in a big way is that the tool also comes with the Sheer SEO tool. Sheer SEO helps you to see how well your keywords are ranking, which is valuable information to have and understand.
Another interesting feature is Twitter Search Tracking, which lets you monitor Twitter tags, keywords, and retweets on the social media platform. ClickyTouch, the iPhone app, also allows you to stay up to date with all your analytics while on the go. Clicky is inherently free of charge and is available as a WordPress plugin too. If you need to use it on multiple sites, or your site generates more than 3000 views a day, you’ll start having to pay a minor fee though.
UXtweak
UXtweak is an ultimate website analytics tool when it comes to seeing your website from users’ points of view. It allows you to capture every interaction of your visitors, such as mouse movement, scrolls, taps, and clicks, and replay their entire activity with the pixel-perfect session playback.
UXtweak perfectly visualizes your customers’ frustration in order to better understand their issues.
Key Features:
- Session Replay – see how exactly users interact with your site
- Heatmaps – find out where users click, how far they scroll & where they move the cursor
- SmartSearch Filters – filter out users upon any event
- Activity Tracking
And not only that, UXtweak offers a variety of other UX research & behavior analytic tools, such as Website Testing, Five Second Test, First Click Test, and many others!
Pricing:
- Starter: Free, no credit card required
- Professional: $70/month
- Enterprise: custom
Pros:
- Easy implementation with GTM, GDPR, and CCPA compliant
- 155M+ user panel and Recruiting Widget
- One plan gives you access to all the testing tools
- Technical targeting
- Advanced analytics, filters and PDF reports
Cons:
- Only 10 languages supported
Pro tip:
To get even more valuable insights, try using Session Recording in combination with Website testing. This approach gives you an opportunity to uncover all the possible usability issues of your website.
HubSpot
HubSpot is an effective web analytics tool that brings you a bunch of useful website visitor data at your fingertips. The reports include metrics like traffic, session duration, bounce rate, engagement, average time on site, form fills, and new visitors.
Want to know its best feature? It’s the powerful built-in analytics dashboard of HubSpot.
With inbuilt analytics, reports, and dashboards, it gets easier for you to analyze the data in a smarter way.
These insights will help you understand your website data and put it to use. You can drive more conversions by showing different offers with smart CTAs. It’s easy to use HubSpot as it’s completely hosted off-site too.
Clicky
Around 1.1 million websites use this online web analytics tool to gain real-time data about metrics like their visitor traffic.
This software solution provides detailed information about every visitor’s activity and allows you to react to your traffic.
You can divide your visitors into specific segments, which makes it easier for you to target a particular visitor group. Filter and sort your visitors based on your business needs.
You get minute-to-minute reporting of your visitors’ activity through heatmaps. You can further view these heatmaps by visitor, page, or segment.
The tool also monitors your site’s uptime from seven different locations in the world. It’s completely hosted off-site so it’s super easy to implement. For up to 3,000 page views, it’s free. Beyond that, you need to choose one of their paid plans.
Conclusion:
Websites are a large part of our daily lives. In fact, 70% of all Americans use the Internet on a daily basis. That number is only going to increase in the future. What does this mean for you? You have a chance to gain exposure. You have a chance to gain readership. And you have a chance to build a business. But before you do any of these things, you have to know how to measure online success in a way that is accurate and helpful. With the help of these tools, you can do just that!