You are an Expert Search Engine Optimizer. You know everything there is to know about SEO. Well, what do you know about user activity on your website? Is your site performing as expected? There are hundreds of different metrics you can track, which can be overwhelming rather than empowering. This guide is meant to empower you, so check out these website visitor tracking tools, and choose the ones that work for you!
Tracking user activity on your website can be complex. There are an abundance of tools available to help you track website visitors, but not all of them are created equal. I’ve scoured the web and compiled this list of free website user tracking tools that you can start using today.
Crazy Egg
- Price: Starts at $24/month
- G2 rating: 4.2 out of 5
We started Crazy Egg in 2006 with the goal of helping companies understand and track the behavior of their website visitors. We’ve been focused on this exact use case for 15 years, and we’ve spent that time building detailed features to help marketers better understand website behavior.
Our tool includes five different kinds of Snapshots (that’s what we call heatmaps and clickmaps) that help you dig into and better understand the visitor behavior that drives other website metrics.
Our five different visitor tracking reports include:
- Heatmaps: show you where, and at what frequency, visitors are clicking on a given web page.
- Scrollmaps: show you how far down the page users typically scroll before they leave the page.
- Confetti Report: enables you to dig into your click data, showing how it varies across up to 22 different visitor characteristics.
- Overlay Report: shows that same breakdown of user behavior across 22 dimensions (including custom dimensions) for each clickable element on a given page.
- List Reports: emphasizes numbers over visuals — you’ll see a breakdown of how many website visitors click on a given page element (including pop-ups and other moving elements).
Taken together or individually, each of our Snapshots gives marketers access to valuable visitor tracking information you can use to optimize your website for UX and conversions.
- You can identify whether or not website visitors are tracking with your ideal website or customer journey.
- You’ll know which elements on a given web page your website visitors interact with, plus how that changes across different segments of visitors.
- You can tease out how engaged visitors to a particular page are and learn key details about where they came from and which visitor characteristics they share.
Mixpanel
- Price: Free plan; paid plans start at $89/month
- G2 rating: 4.2 out of 5
Mixpanel is a full-featured user behavior tracking tool that helps marketing and product teams better understand their users. It includes features to help you gauge the success of new feature launches and quickly visualize key data. Plus, with their User Profiles feature, you can get in-depth information on users — including who they are, and where they may be hitting roadblocks with your product.
VWO Insights
- Price: Starts at $169/month
- G2 rating: 4.2 out of 5
VWO is the enterprise solution for tracking visitor behavior and optimizing your website. The VWO Insights product includes features like conversion funnels, on-page surveys, and session recordings that can help you get to the heart of visitor behavior and the why behind it. Plus, you can use Insights together with VWO’s other products for an end-to-end experience optimization tool.
Google Analytics
What it is: Google Analytics is a popular website analytics tool; the latest version is called GA4.
What you can track: new and returning users, engagement, revenue, retention, demographics, conversions, and events.
Price: free (with limits); upgrade to the paid version (Google 360) for more features and unlimited traffic.
Adobe Analytics
What it is: Adobe Analytics is a traffic analytics and multichannel data collection tool, designed for advanced users and enterprise companies.
What you can track: business intelligence (BI) and traffic data from websites, emails, and apps, including pageviews, unique visitors, purchases, order attribution, segmentation, and customer journey analytics.
Price: on request.
Outfunnel
Tools like Outfunnel’s web tracking feature are great for looking into the intent of your leads in the middle and bottom parts of the funnel.
Such a tool help easily find and focus on leads who are warm — the ones most likely to convert to customers.
Outfunnel’s web tracking captures your leads, where they come from, which pages they visit and for how long. And it syncs all of this data back to your CRM for the salespeople to see.
What it is: Outfunnel’s website visitor tracking software tracks which pages your leads are visiting, for how long, and syncs this data to your CRM.
Main features: capture leads from form fills, track leads’ web visits and auto-calculated lead scores, all recorded in your CRM. Additionally, you can connect your marketing tools with your CRM with Outfunnel’s App connector.
Use Outfunnel to: Track your leads’ visits to your site and sync these to your CRM. This provides more context for your sales team, so they can sell smarter.
Salespanel
What it is: Website visitor tracking and scoring tool.
Main features: Website tracking, visitor identification, segmentation, lead scoring, and automation to CRMs.
Use Salespanel to: Identify, track and qualify your website visitors.
Salespanel is a lead generation, tracking, and qualification software that helps you track all of your leads and take them through a predictable buying process both before and after sign up.
Salespanel captures leads from all of your forms, live chat, and email marketing tools and tracks a customer’s journey through each touchpoint. All of this works out of the box with zero configuration or coding requirements. You can use the data provided by the software to segment users and score leads and bring key sales intelligence to your CRM.
Salespanel also de-anonymizes visiting accounts and alerts you when target accounts visit your landing pages. You can show highly personalized content to qualified visitors when they are on your website or run retargeting campaigns and create lookalike audiences for the same. The product is suitable for B2B businesses.
Leadfeeder
Website tracking tools like Outfunnel and Salespanel are great when you want to know more about warm leads in your pipeline.
But what if you want to attract more prospects at the top of the funnel? That’s where tools like Leadfeeder come in.
What it is: Website visitor identification tool.
Main features: Contact insights, lead scoring, and automation to CRMs.
Use Leadfeeder to: Optimize your B2B sales outreach.
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UserTesting
- Price: Contact UserTesting for pricing details
- G2 rating: 4.5 out of 5
UserTesting is one of the tools we recommend when marketers are looking for more qualitative website visitor tracking. With UserTesting, you can connect with your actual audience and get complete session recordings as they navigate your website and perform specific tasks — meaning you can get at more of the why behind visitor behavior.
Conclusion:
There is a lot you can learn from tracking users on your website. When implemented correctly, those stats not only help you understand your users and what they do, but it can also transform into revenue and increase sales. The days of just tweaking titles and meta tags and waiting for that sale is over. With today’s tools and technology, you don’t have to just “hope” that your SEO will pay off. You can pretty much guarantee results with the help of website user tracking tools like Google Analytics.