Email marketing has been a powerful tool for generating leads and increasing sales for over a decade, and today it’s one of the most popular ways that businesses communicate with their customers. In this guide, we’ll cover three email marketing tools that will help you build your list and boost your sales: MailChimp MailerLite Campaign Monitor
Email marketing tools offer you the power to send newsletters, announcements and other information to users of your site. Learn more about the options available to you.
Email marketing tools are tools marketers use to create, send, test, optimize, and report on their email campaigns. One of the most common email marketing tools is an email service provider, or ESP, like Campaign Monitor. Campaign Monitor enables businesses to craft beautiful emails, create automated journeys, and deliver personalized messages that improve your relationship with customers.
ESPs often integrate with key technologies your business needs. For instance, Campaign Monitor’s Salesforce integration enables you to automatically pull in key data that will power automated, personalized email campaigns. This means you can deliver exactly the right message at the right time to the specific subscriber, building better relationships. These integrations and built-in features are examples of tools within a tool.
When choosing an ESP, or any type of email marketing software tool, you want to make sure that the features offered are appropriate for your business goals. Too often, brands end up spending too much money on a tool with features they don’t even use. Likewise, saving money by choosing an ESP that doesn’t offer all the features you need. Without the right features, you’re leaving money on the table. That’s why Campaign Monitor offers several types of pricing plans so you can choose between Pay As You Go and a more robust plan.
But an ESP isn’t the only type of email marketing tool. An email marketing tool could be a specific tool related to email marketing like an email subject line generator, or an inbox placement testing tool, or a suite of tools that enables a marketer to do all their email marketing end-to-end.
Read on for our list of the top free email marketing tools:
HubSpot Email Marketing
HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs.
Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing’s free version can do that. One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.
What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance.
Sender
Sender is one of the best free email marketing tools in the market with features to ensure deliverability. It lets you create stunning newsletters without any HTML knowledge. Just choose from a template and customize it with elements like images, videos and text. You can even personalize your newsletters for each recipient to create an even bigger impact.
Sender’s robust analytics feature is one of the top reasons why it’s on our list. It lets you track who opened your emails and clicked on the links, when they were opened and more. It even helps you build accurate buyer profiles based on your subscriber actions, so you’ll be able to optimize your existing email strategy and craft compelling offers.
Sendinblue
Sendinblue is a marketing communication platform that features both email marketing tools and additional functions such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue’s email design functions make it easy to create a great-looking email. Plus, all of these templates are responsive, and you can preview your results to can ensure your design looks the way you want on any screen format.
After you design your email, you can use features like A/B testing and segmented recipient lists to take the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences.
Constant Contact
Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.
You can easily manage your email lists, contacts, email templates, marketing calendar, and more.
Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.
Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.
Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.
Aside from online training, they also offer in-person live seminars across the United States. This allow small business owners to quickly learn the basics of email marketing and start using it to grow their business like a pro.
For all the reasons above, we rate Constant Contact the best email marketing service for small businesses and startups.
Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $20/month.
WPBeginner users can use our Constant Contact coupon code to get an additional 20% off.
Conclusion
An email marketing campaign can help your business connect directly with customers, but it needs the right tools to really reach out and connect. Setting up a campaign doesn’t have to be hard. In fact, most commercial email programs contain all of the tools you’ll need for setting up a smooth and effective email campaign.