Digital marketing tools are very important to understand if you want to reach your targeted audience. You can create some really amazing campaigns for your business if you know the right digital marketing tools to use. Digital Marketing is getting huge day by day, so new trends are coming with it.
Digital marketing tools are one of the best ways to grow your small business or blog. Here’s a list of free and paid for digital marketing tools that I’ve tested and used myself. Comment below if you have any questions! Enjoy, and please share 🙂
Hotjar
Hotjar is traditional heatmap analytics and session recording tool that helps you to analyze traffic data on your website. Through Hotjar, you can see what visitors do on your site and even take notes.
It has evolved lately. Hotjar comes with excellent features like heatmaps, visitor recordings, conversion funnels, form analysis, feedback polls, incoming feedback, and surveys. The features work together to help you create a better customer experience on your site to grow engagement and revenue.
Heatmaps help you see the behaviors of your users and understand what they want. They visually represent the clicks, taps, and scrolling behaviors of visitors. You can download and share the heatmaps information with your team members or employees.
The recording feature on Hotjar alleviates all the guesswork since it records all your visitors’ behaviors for viewing and taking notes. You can also share that info with anyone you want. The conversion funnel helps you to see where your visitors are dropping off to find opportunities for improvement.
The form analysis feature shows you all the details about the forms on your site. You can see the fields that your customers are finding too difficult to fill and how to improve them. The feedback polls feature you understand why your customers are behaving in a certain way.
You can include targeted questions to visitors to get their feedback. You can also get instant feedback from customers through the incoming feedback feature, and the survey feature enables you to learn more about your audience.
The good news is that Hotjar has a free trial offer for new members.
Google Search Console
Google search console helps with measuring your site traffic, optimizing your pages and improving overall site performance. It gives you insights into what Google thinks of your website.
You can use it to analyze important SEO data like clicks, impressions, average position, average CTR and much more. It is also used to fix technical issues on your site. It notifies you with alerts and you can refer to errors.
Cost: It is a free tool and only shows you the top 1,000 backlinks and 1,000 organic keywords.
SEMrush
If you’re serious about improving your SEO strategy, you’re going to want to check out SEMrush. SEMrush is our team’s favorite all-in-one digital marketing tool. This tool provides assistance in performing keyword research, position tracking, and identifying backlink opportunities. You can even use this tool to perform a comprehensive technical SEO audit. SEMrush’s latest update features enhanced content marketing, advertising, and social media tools as well.
SEMrush offers free and paid subscriptions. With a free account, you are limited in your ability to pull data and use some of the tool’s features. This is why we suggest starting out with a 14-day free trial to explore some of SEMrush’s popular functions.
HubSpot
HubSpot is an essential tool for all things necessary for executing a seamless inbound marketing strategy. At SMA, we use HubSpot as our CRM and CMS, as well as for email marketing, blogging, social media and to build landing pages. You can even review important KPIs using HubSpot’s new and improved analytics tools. If you’re looking to learn more about inbound marketing, HubSpot Academy offers a large collection of free certification courses that will teach you useful information to help you grow your marketing strategy.
Spyfu
With Spyfu, you can increase website traffic through customized SEO recommendations, track your keyword rankings on different search engines such as Google, Yahoo and Bing and execute in-depth SEO competitor research. It also helps in domain search.
Cost: Spyfu is a paid tool with unlimited downloads and data post subscription.
Trello
My day starts and ends with Trello. Along with my calendar and Slack, it’s one browser tab that I never close.
I use Trello to keep everything I’m working on organized. A Trello “board” is organized into a number of columns of your own design. These represent steps or stages of completion. Then, you use “cards” to represent projects, and you move these between columns as projects progress.
Canva Business
If you have done any sort of marketing, then you have most likely already heard of Canva. As a free design platform, it’s currently one of the most recognizable marketing tools available. However, Canva Business is a bit different.
With an upgraded plan, you get a digital library of design templates and elements. Users may use the drag-and-drop feature to create custom content for marketing purposes. The biggest bonus is that you don’t need a dedicated graphic designer. Anyone on your marketing team can use this application.
Google Analytics
Google Analytics is an obvious choice for anyone in the digital marketing space. At first glance, this tool can seem a little advanced, but if you use it to its full capabilities, you will receive a ton of insight into how your users are engaging with your site.
If you’re looking to increase your understanding of Google Analytics, we recommend exploring the Google Analytics Academy. This is a collection of free courses that will help you learn everything there is to know about the platform so you can use it to its full potential.
Screaming Frog SEO
Screaming Frog is an easy-to-use SEO crawling tool. This tool provides important SEO-related information about your site that you can download and keep on file for reference. Screaming Frog covers everything from basic on-page SEO elements to more high-level insights like HTML, CSS, and Javascript.
We like to use Screaming Frog to help identify any site errors that may be impacting SEO. You can link this tool with others like Moz or Google Analytics for even more information.
Frase
Frase is an awesome content optimization tool that every digital marketer needs in their back pocket. Frase uses AI to provide advanced content insights that can help boost your search visibility and your web traffic. Use Frase to optimize your existing content or help you write new and improved content.
Content research can take hours. Frase automatically provides an intelligent outline for almost every topic across the web. In seconds, Frase provides a list of related topics, headers, FAQs, statistics, recent news, and interesting facts that you can use to quickly build a powerful piece of content.
Frase is a paid tool, but they do offer a free trial so you can test it out before making a commitment.
BuzzSumo
BuzzSumo is a research and monitoring tool that can help identify trends around specific topics. This tool can help you generate blog or social media ideas, create high-performing content, monitor your brand’s performance, and identify influencers you may want to consider partnering with. Though BuzzSumo is a paid tool, you can register for a free 7-day trial to test it out before committing to a subscription.
Facebook Ads Manager
Facebook Ads Manager is a tool that allows you to run ads on both the popular social media platforms, Facebook and Instagram. You can run ads in the Stories section, in the videos, post section, etc.
Cost: The tool is free of cost and like Google Ads, Facebook Ads Manager runs advertisements on a bidding system. Find out how Facebook bidding works.
Conclusion:
Digital marketing is a mean which you can reach larger audiences, build connection with your audiences and creating a strong relationship with them. One of the best way to achieve this is by using digital marketing tools. There are a number of things that you need to consider in order to choose the right digital marketing tools for your business.