What Are The Best Email Marketing Tools?

What are the best email marketing platforms? Are you looking for a good platform to create an email marketing funnel from scratch? Are you an email marketer that wants to build a list of subscribers to your products or services? Are you looking for a way to automate the sending of emails using marketing automation software? Or perhaps you need ready-made templates and themes so that all you need to do is input your content and start sending emails.

Benchmark:

Benchmark is an interesting option for any business looking for a well-designed and easy-to-use email marketing tool.

While not quite as well known as other tools in the top ten, they’ve become an increasingly popular response to “Which tool are you moving to?” in our survey.

Benchmark do everything pretty well and are reasonably priced, but there’s one thing that really sets them apart from other email marketing tools – and that’s design.

Everything from their templates to the platform itself is beautifully-designed – and not just visually attractive, but great user experience. While that may seem trivial to some, it makes all the difference when it comes to understanding your data and creating the right impression with contacts.

Benchmark is a good choice for any small business that needs simple, easy-to-use email marketing and automation software. It’s likely to be a particularly good choice for small agencies and consultancies where design is important both from a staff training perspective – and also providing a good experience for clients.

What are Benchmark’s key features?

Sendinblue:

Sendinblue is best-known as one of the leading transactional email services. Building on this reputation they built an email marketing automation product.

We use Sendinblue to send transactional emails for two of our ventures (Leadformly and Ser e ne), as they’re one of the few email marketing providers with servers in the European Union (which helps with our GDPR compliance) and they have good deliverability rates (we’re currently at 98%).

While I can’t comment on their marketing automation features from first-hand experience, it’s evident from our customer surveys that it’s good, but lacks some of the more advanced features (such as goal tracking, native integrations, and annotations).

If you need an email marketing tool with a solid API to get your emails into inboxes with a good deliverability rate, Sendinblue’s pre-built developer recipes make it an excellent choice.

What are Sendinblue’s key features?

ActiveCampaign:

Once an underdog, ActiveCampaign is now one of the most popular email marketing tools with over 130,000 small businesses customers.

ActiveCampaign offers a collection of customer experience automation (CXA) tools – from SMS & email marketing to site messaging and CRM functionality.

ActiveCampaign’s intuitive drag-and-drop email marketing designer

At the heart of ActiveCampaign’s platform is the automation builder; A visual canvas for building automated marketing sequences across channels.

ActiveCampaign's visual automation editor

ActiveCampaign’s automation builder makes building automations easy, similar to reading a flowchart

Unlike some tools that require expensive consultants and training to use, ActiveCampaign’s intuitive design enables anyone to craft powerful email automation sequences from scratch or by importing one of their 500+ automation recipes.

While email A/B testing is offered by most tools in the top 10, ActiveCampaign goes one step further by allowing you to run A/B split tests of entire automation sequences. This means you can test anything – from the number of touchpoints to the delays between emails and beyond. All of this ensures that your marketing improves with time – on autopilot.

Advanced automation capabilities like split actions and A/B testing make it easier to optimize your performance

As an all-in-one sales and marketing tool for small businesses, ActiveCampaign comes with an in-built CRM system to manage yours sales, live chat, and of course email marketing automation in one place.

A built-in sales CRM makes it easier to manage deals, but also connects to ActiveCampaign’s powerful automation engine

And, incredibly, they’ve done all of this with a price tag that’s 1/10th of many email marketing tools featured in this guide – starting at $9/month.

Our survey respondents using ActiveCampaign were overwhelmingly positive about it – and it was one of the most likely tools that businesses of all sizes were likely to move to.

What are ActiveCampaign’s Key Features?

For the vast majority of small businesses looking for a great email marketing tool that’s easy to use and affordable, ActiveCampaign is likely the best balance of power, affordability and ease of use.

Omnisend:

Omnisend is quickly becoming one of the leading marketing platforms for e-commerce stores.

Designed to help e-commerce brands control their marketing across multiple channels, Omnisend offers automated email, SMS, push notifications, and most impressively, integrations with Google Ads, Instagram, Facebook Ads, Messenger, and WhatsApp – which they claim have 10X higher click-through rates than email.

By focusing purely on e-commerce, Omnisend has built innovative email templates designed to reduce cart abandonment and drive repeat buyers. From ‘wheel of fortune’ offers to virtual scratch cards and birthday discounts, it’s evident that Omnisend’s built by a team intimately aware of what works in e-commerce.

As you’d expect of an e-commerce email marketing tool, Omnisend hooks into most e-commerce platforms, including Magento, Shopify, and BigCommerce. Where Omnisend goes one step further is in integrating with review, loyalty and help desk platforms, such as Yotpo, Smile.io, and ReCharge.

This not only enables Omnisend to report on how your campaigns impact sales, but enables you to trigger email, SMS and social campaigns based around your customer behaviour to reduce cart abandonment, increase return buyers, drive more product reviews, and more.

If you want the features that make Omnisend stand out, you’ll need a PRO account which starts at $199/month for up to 10,000 contacts. While not the cheapest, nor the easiest to use, Omnisend is a good option for e-commerce brands that want one multi-channel platform to rule them all.

What are Omnisend’s key features?

Drip:

I think it’s fair to say that Drip’s focus is on smaller to medium-sized e-commerce businesses, whereas our next email marketing tool (Omnisend) seems better suited to the larger e-commerce stores.

As you’d expect, Drip integrates deeply with all mainstream e-commerce platforms like Shopify, Magento and WooCommerce – as well as the more obscure and custom-made ones.

With built-in revenue analytics and tools to engage customers across multiple channels (from social channels to SMS) Drip is ideally positioned as a powerful tool for growing e-commerce stores.

Their pricing is also palatable, starting at $19/month for small list sizes.

What are Drip’s key features?

Conclusion:

Anyone who has an online business knows the importance of email marketing in boosting the online presence. It is widely used to engage with prospects and customers. Are you looking for the best email marketing tools? Go through the article above to decide which suits you best.