Marketing tools realtime updates – The social media marketing tools list below is divided into 5 categories. 1. Tools to find, analyze data about your audience. This includes all stages of the buying cycle (awareness, interest, decision), but also sometimes non-marketing specific data like general website traffic patterns. 2. Tools to help with your content marketing strategy. You can use these tools to develop your content plan, develop content that will resonate with your audience, and then evaluate your content’s performance (or even perform these activities automatically). 3. Tools to help you build relationships with influencers and make them advocates for your company. 4. Tools to keep an eye on social media channels and news related to your industry or company.
Social Media Marketing (SMM) Tools
When you plan your digital marketing budget, social media should be one of the main components of it. You can not avoid social media marketing if you wish to grow your brand quickly. Along with the traffic to your website, social media marketing can help you in the overall branding of your product.
SocialPilot
SocialPilot is a cost-effective solution for all your social media marketing needs. It is a lot cheaper than it’s competitions.
SocialPilot allows you to schedule, plan, publish, and analyze your social media posts on different social media accounts effortlessly. It supports Facebook, Twitter, Linkedin, Pinterest, Instagram, Google My Business, Tumblr, Vk, Tiktok, and considered as a cost-effective tool for teams and agencies with excellent support.
Features:
- Bulk Schedule upto 500 posts or Tweets with text and images by uploading a file.
- Discover & schedule unlimited social media content with curated lists for the keywords you search.
- Quickly download pdf analytics reports and gain crucial insights to build better social media strategies.
Hootsuite
Hootsuite gives you access to a single dashboard interface from where you can conveniently access and manage all your social media accounts. Considered as one of the top social media marketing tools, Hootsuite can surely help you to grow your business.
Features:
- Option to automatically schedule multiple social media accounts all at once.
- Powerful content curation options including tagging, searching, and usage stats.
- Access to comprehensive reporting of your social media campaigns.
- Option to find and filter social conversations through keywords, hashtag, and location.
Buffer
Buffer allows you to schedule a timeframe for publishing content on your different social media accounts and then posts them automatically.
Features:
- Gain insight on the engagement level of each post and more in-depth analytical data.
- Add up to 25 team members to your Buffer account with their own set of access levels and user roles.
Sprout Social
Sprout Social is a collaborative platform that allows you to create deep meaning connections with your audience/customers. The revenue and overall growth of your business depend primarily on the trust and engagement of your customers with your brand and Sprout Social Help you to achieve that.
Features:
- Comes with all the necessary tools to help you start and maintain engaging social conversations.
- Can help you manage all your different social media channels for a single interface.
Socialbakers
Tagboard helps you siphon content from different social media channels to see what users are saying about your brand. It also allows you to create a presentable display for all these content and broadcast it live – be it on social media or venue screen.
Features:
- Aggregate user-generated content alongside your brand’s social content.
- Access to all social media channels to help you see every conversation taking place revolving around your brand.
- Option to quickly share the most positive discussions to promote brand image.
Tagboard
Tagboard helps you siphon content from different social media channels to see what users are saying about your brand. It also allows you to create a presentable display for all these content and broadcast it live – be it on social media or venue screen.
Features:
- Aggregate user-generated content alongside your brand’s social content.
- Access to all social media channels to help you see every conversation taking place revolving around your brand.
- Option to quickly share the most positive discussions to promote brand image.
Sendible
Sendible is a social media marketing tool targeted at agencies that need to manage the social media profiles of multiple clients.
Search Engine Optimization (SEO) Tools
Needless to say that SEO should be one of the most important components of your overall marketing strategy because a good SEO strategy can bring you free traffic for a very long time. So, invest your time and effort to make sure that you have a strong SEO foundation. These SEO tools will help you to execute your SEO plans perfectly
SEMrush
SEMrush is a premium SEO suite covering all necessary features to help you climb up the search engine ladder.
Here is a detailed SEMrush review to help you understand the tool better. Also, if you need to more tools like SEMrush, here is a list of top SEMrush alternatives.
Features:
- Tools to help you with technical SEO audits along with backlink audit & analysis.
- Support for position tracking, ideas for generating more organic traffic, competitive intelligence, and much more.
- More tools to access your PPC campaigns, social media traffic, and even PR management.
18. Ahrefs
Ahrefs brings a collection of tools and functionalities to help you understand what your competitors are doing to rank so highly, and what you can do in order to beat them.
It is a toolset that comes with a number of different tools that can perform different functions. From keyword research to backlink analysis, the Ahrefs platform is an all-in-one solution.
Features:
- Helps create an SEO strategy by analyzing your competitors and helping with keyword research.
- Backlink Research and Content Research to help you increase your domain authority.
- Rank tracking and web monitoring to help you visualize your progress.
Google Search Console
Here we have the Search Console the best free-to-use SEO tool on the planet coming from Google themselves. It gives you plenty of useful insights to your site’s SEO so you can improve it to rank higher on their search engine.
Features:
- Option to optimize your content using search analytics.
- Automatic alerts warning you about issues on your site and how to fix them.
- It gives you an understanding of how Google Search sees your pages.
KWFinder
One of the most important aspects of SEO is finding the right keywords. Well, with KWFinder, you will be able to hone in on the long-tail keywords that have less competition and start generating organic traffic for your website.
Features:
- It helps you find keywords and key phrases that are easy to rank for.
- Find hundreds of long-tail keywords that your competitors are missing.
- Get the exact search volume for close variant keywords to optimize your strategy.
- Fine-tune your keyword research down to the city level.
MOZ: SEO Software
Apart from being the biggest player in modern SEO journalism, Moz also offers its own set of tools to help optimize your websites and gain more organic traffic.
If you are looking for similar tools like Moz, here is list of top Moz alternatives.
Features:
- Link Explorer – an excellent link analysis tool that also gives you data and insight on the link building strategy used by your competitors.
- MozBar – access live page metrics as you browse on Chrome or Firefox.
- Keyword Explorer – helps you find out the best keywords to target.
BuzzStream
BuzzStream is a web-based software that can help you promote your product/services and simply create a buzz around your brand.
Features:
- Find social profiles and contact information of social influencers that might help your business.
- Automatically saves your emails and tweets to help you keep track of your conversations.
- Gain deep insight into your outreach campaigns.
HARO
Haro is a free service that can help you get in touch with journalists and bloggers to help you increase your SEO using high authority mentions and backlinks.
Features:
- Web-based software to help journalists connect with sources for mutual benefits.
- It can be easily used for brand promotion and backlink generation.
AnswerThePublic
AnswerThePublic lets you find questions people are asking set around a provided keyword or keyphrase. You can use it to generate blogging ideas already primed for user attention.
Features:
- Will instantly generate hundreds of questions and ideas surrounding a provided topic/keyword.
- All ideas are organized into sections for easier access.
Email Marketing Tools
As it is popularly said “Money is in the list”. True to a large extent, you must start creating your email list from the very first day.
Here are some of the top email marketing tools for your business.
Constant Contact
Constant Contact offers simple and easy to follow methods to help create professional-level email marketing campaigns.
Features:
- Access to hundreds of awesome-looking email templates easily customizable using a drag and drop editor.
- Email Marketing automation to help you streamline and automate the mundane aspects of email marketing.
- Option to track your email marketing results in real-time to analyze and optimize your campaigns.
Sendinblue
Sendinblue is a budget-friendly affordable option to help you create and manage marketing campaigns with the combined power of emails as well as SMS.
Features:
- Drag and drop editor to help you create stunning emails.
- Marketing automation functionalities can help you optimize your contact management with personalized workflow.
- Tools to help you access your email open rates, click-through rates, and deliverability.
MailChimp
MailChimp is one of the go-to email marketing solutions for bloggers and small businesses. You get access to useful features bundled in a generous free plan.
Don’t miss our collection of best free MailChimp email templates that you can use for your business.
Features:
- Tools to help you create emails, landing pages, postcards, and even ads, to start effectively engaging and interacting with your audience.
- Automatically sends emails like welcome notifications, order confirmations, abandoned cart reminders, and so on.
- Advanced features like contact segmentation, A/B testing campaigns, service & app integration, and much more.
ConvertKit
ConvertKit is a creator-focused marketing service with tools to help you create an automated email workflow, so users can focus more on creating quality content.
Features:
- Help grow your email list by using attractive forms and leveraging trackable data.
- Options to create a marketing flowchart with conditional statements to automate the entire marketing process.
- Subscriber-centric backend with options to organize and segment your subscribe to deliver a more personal touch.
AWeber
AWeber is one of the oldest and trusted email marketing solutions providing a wide range of useful features to boost conversions as well as customer acquisition.
Features:
- Create awesome emails with powerful drag and drop editor and plug them into an automatic marketing funnel.
- Tools to help you collect and manage subscribers/customers.
- Powerful tools to help you evaluate your email deliverability rate, email marketing tracking and even email split testing.
Keap
Keap is an email marketing service and CRM wrapped into one. It is primarily targeted at medium-sized businesses looking for a powerful tool to increase customers and also provide quality support at the same time.
Features:
- Bundles in all new and advanced technologies to help you turn leads into clients and even organize client information.
- Option to send branded invoices with the option to let you know if the invoice has been opened or not.
- Customized dashboard to help keep track of your sales process.
ActiveCampaign
ActiveCampaign is an all in one marketing platform with tools that allows for an awesome marketing automation experience.
Features:
- Powerful tools to help you create beautiful emails with support for dynamic content that allows you to tweak the email content and images according to the recipient groups.
- Split testing features to help you evaluate which campaign is performing better.
Content Marketing Tools
Content marketing is one of the most effective marketing strategies. And the last part is that it is relatively less expensive than other forms of marketing. All you have to do is to create high-quality content and bring in traffic.
Here is a list of top content marketing tools for your business
Buzzsumo
Buzzsumo helps you analyze the “content platform,” understand what content is trending in the industry and thereby showcase topics you should write about to engage your audience.
Also, don’t miss our article about the best BuzzSumo alternatives.
Features:
- Get content insights by studying what content is being shared on Social Media.
- Find an influencer in your niche to get in touch and build relationships.
- Access competitor analysis to understand how your competitor’s content is performing.
Kred
Kred helps you find social media influencers particular to your niche by studying their social media activity and audience engagement levels and then suggest influencers that might be beneficial to your brand.
Features:
- Measures potential influencers by measuring their Facebook and Twitter activity.
- Allows you to build your own “influencer” status to help promote your online presence.
Uberflip
Uberflip services can help you to improve the content experience on your site to direct your users and potential customers through your sales funnel.
Features:
- Provides tools that can help you with content marketing, lead generation, account-based marketing, and sales enablement.
- Gives you access to a single dashboard to manage your blogs, videos, and even ebooks.
- Can help you create hype around your content and help it go viral.
67. Evernote
A major chunk of creating quality content is brainstorming and coming up with great ideas and topics. Evernote allows you to capture those ideas, organize them, and even share them with your team.
Here’s a list of top Evernote alternatives
Features:
- A simple note-taking application compatible on almost all platforms – desktop & mobile.
- It allows you to write down notes, save voice recordings as notes, clip web images, save web pages, and much more.
- Supports adding an annotation to images, analyze text from images, and many more useful features.
Tweriod
Twitter is an excellent social media platform to expand your content marketing game, and with Tweriod, you can take it to the next level. The service allows you to figure out the best time to post your tweets to maximize exposure.
Features:
- Analyze your Twitter activity to show you when you are getting the most mentions & replies.
- Visual reports will highlight the best days and hours for sending out tweets.
Trello
Trello is an excellent productivity tool known for its collaborative potential. Regardless, the application can be used to schedule your content marketing strategy in a single dashboard layout so you know what needs to be finished at a single glance.
Here’s a list of top Trello alternatives.
Features:
- Helps you create topic-centric boards with lists and cards to help you be more organized and productive.
- Option to bring your team aboard for deep collaboration.
- Available for multiple platforms including desktop, web, and mobile.
Clickfunnels
Having a dedicated sales funnel can complete your content marketing strategies and help convert your visitors to leads to customers. Clickfunnels gives you a drag and drop enabled platform to help you quickly create a sales funnel to apply in your business.
Features:
- Prebuilt templates and drag and drop functionalities to help you create custom sales funnel
Google Docs
What is Content Marketing without content? Google Docs is the perfect online platform that gives you all the necessary tools and collaborative infrastructure to create appealing content for your brand.
Here is a list of best Google Doc alternatives if you need more similar tools.
Features:
- All necessary document editing tools necessary for creating web-ready content.
- Collaborative tools allow for easy sharing of document files with different accessibility levels.
Grammarly
Content plagued with grammar issues is not only unprofessional but sometimes hard to read. Grammarly is an online grammar-checker, much more powerful than the default tool you get with MS Word or Google Docs.
Features:
- Can help you find and fix grammar issues in your content.
- Supports an inbuilt plagiarism checker to help detect duplicate content in your writings.
Video Marketing Tools
Video marketing is probably the most popular form of marketing these days. If you are able to create videos around your niche, you will be able to grow your follower base quickly with minimum expenses.
Here are some of the best video marketing tools.
Filmora
Filmora is one of the most versatile and customization-heavy video editing tools in the market. You can use the application to adjust color effects, edit brightness levels, tweak the speed, rotate video orientations, and access loads of other video enhancement functionalities.
Features:
- Powerful video editing interface filled with a lot of useful tools.
- It can help you create engaging videos to popularize your brand.
- Works on Windows, Mac as well as mobile devices running on Android and iOS.
Vyond
Formerly known as GoAnimate, Vyond features a lot of powerful features to create high quality animated videos. You can even add dialogues using lip-sync functionalities.
Features:
- Features a huge library of sounds, props, and templates to use in your animations.
- Provides a fast-paced animation creating a platform.
- Suitable for all web-browsers.
Powtoon
Powtoon is a video marketing platform with tools to help you create presentations and videos to sell your brand.
Features:
- Can help you create personal, educational, and even commercial videos in under 20 minutes.
- Carries a library of professionally designed video and presentation templates.
Slide.Ly
Slide.ly offers a powerful content creation platform dubbed Promo which allows you to create engaging videos revolving around your brand.
Features:
- Access to over 12.5 million premium video clips and licensed music to help you create awesome videos.
- Videos can be created in almost any format and posted anywhere you want.
Videolean
Videolean is a popular cloud-based video creation service used by over two hundred thousand people including small and medium-sized businesses.
Features:
- Access various pre-built templates to quickly create videos, presentations, and stories for your marketing campaigns.
VideoScribe
VideoScribe gives you access to a virtual whiteboard that you can use to create hand-drawn or animated explanation videos.
Features:
- Extremely affordable to address the emerging trend of hand-drawn explanation videos.
- Access to thousands of prebuilt images and music to create your original video.
Vidyard
Vidyard is a high-end video marketing tool particularly curated for medium to large scale businesses and is even used by the likes of Lenovo and Citibank.
Features:
- Besides video marketing, the tool is fully capable to help you with lead generation and corporate communication.
- Built-in analytics system to measure and analyze how each of your videos is performing.
- Social media integration along with an option to seamlessly share data with your CRM services.
Graphic Design Tools
Graphic design is an integral part of digital marketing. A nicely designed graphic can immediately attract attention and makes the process a little easier.
Here we have listed some of the top graphic designing tools.
Canva
Canva is a simple and easy to use online graphic design tool loaded with a lot of premade templates and design elements to help you create a high-quality design in a matter of minutes.
Here is a list of top Canva alternatives, if you need more similar tools.
Features:
- Drag and drop image editor with access to hundreds of professionally designed templates to help create basic graphics, ad banners, marketing designs, and much more.
PicMonkey
PicMonkey is an online “photo editor, design maker, and idea realizer” which brings together a boatload of features to help you edit photos, make collages and even help with graphic designing.
Features:
- Access to a lot of photo editing tools including image resizing, exposure calibration, color tweaking, image sharpening, and changing picture orientation.
- The tool gives you access to a lot of beautiful templates, easily customizable by adding removing design elements and graphics, adding text, and so on.
Adobe Spark
Adobe Spark is free to use graphic designer application that can help you create social media-ready graphics and web stories in a matter of minutes.
Features:
- Access to hundreds of templates to create stunning graphics, web-stories, and even animated videos for your social media posts, that too optimized for different channels.
- A simple easy to follow the creation process, and can help you generate beautiful results under 5 steps.
Venngage
Venngage is a powerful infographic designer tool that will help you create stories and present data and information as engagingly as possible.
Features:
- Thousands of templates to help you plot essential data and statistics into fun and attractive infographics.
- Templates structured into different categories including social media, business, marketing, education, and much more.
Conclusion
The online marketplace is becoming denser and more competitive every single day. As more and more people start spending their time on digital platforms, modern businesses are looking to establish an online presence to market their products digitally.
This is why the market is providing advertisers and marketers with high-quality digital marketing tools to help them survive in the competitive landscape.
When it comes to establishing an online presence you have to think about a lot of things.
Starting from managing your social media presence, to making sure if the SEO is done right – a lot needs to be done before you start seeing results.