In the field of digital marketing, there are a lot of tools available for both small and large scale businesses. In fact, there are several tools available for free from the market leaders help in promoting the business in this busy digital world. These outstanding combinations of various digital marketing tools can be a boon in today’s time in achieving business goals in a short span.
There are so many tools to use in digital marketing, which is why there are so many confusion among marketers. Especially beginners. So, if you are one of them, or even if you are already using the digital marketing tools for years, this article will give you the best tips about the digital marketing tools list 2020 that you should know about. Although there are a lot of digital marketing tools that are available online free of charge, some companies still opt to pay for these tools because they believed that it is also important to help them grow their business.
Canva
Canva is an online design platform that provides users with a lot of design features and templates to make it easier for you to create beautiful posters, banners, and logos for your business. The Templates section offers design ideas for flyers, resumes, brochures, business cards, invitation cards, and presentations, plus many more.
With Canva, you can quickly design a logo, and a business banner or poster on the go, since there are ready templates to inspire you.
The Learning section provides helpful information about design, branding, marketing, events, course, photography, and tutorials. This is the section that can take your design skills to the next level.
The good thing about Canva is that it has a free membership plan with over 8,000 free templates, more than 100 designs, and plenty of free graphics and photos. However, the premium plans offer much more than that.
Slack
If you are running a small- to medium-sized company, you may find that communications will be a lot easier with the help of Slack. Designed to keep the focus of the conversations on business, this application encourages collaboration, networking and online meetings.
The best part about Slack is that you can integrate an unlimited number of third-party apps to share data such as analytics, A/B test results, transaction details and even customer information. It’s free for smaller companies, and custom pricing is available for large corporations.
Google Search Console
Google search console helps with measuring your site traffic, optimizing your pages and improving overall site performance. It gives you insights into what Google thinks of your website.
You can use it to analyze important SEO data like clicks, impressions, average position, average CTR and much more. It is also used to fix technical issues on your site. It notifies you with alerts and you can refer to errors.
Cost: It is a free tool and only shows you the top 1,000 backlinks and 1,000 organic keywords.
SEMrush
If you’re serious about improving your SEO strategy, you’re going to want to check out SEMrush. SEMrush is our team’s favorite all-in-one digital marketing tool. This tool provides assistance in performing keyword research, position tracking, and identifying backlink opportunities. You can even use this tool to perform a comprehensive technical SEO audit. SEMrush’s latest update features enhanced content marketing, advertising, and social media tools as well.
SEMrush offers free and paid subscriptions. With a free account, you are limited in your ability to pull data and use some of the tool’s features. This is why we suggest starting out with a 14-day free trial to explore some of SEMrush’s popular functions.
HubSpot
HubSpot is an essential tool for all things necessary for executing a seamless inbound marketing strategy. At SMA, we use HubSpot as our CRM and CMS, as well as for email marketing, blogging, social media and to build landing pages. You can even review important KPIs using HubSpot’s new and improved analytics tools. If you’re looking to learn more about inbound marketing, HubSpot Academy offers a large collection of free certification courses that will teach you useful information to help you grow your marketing strategy.
Spyfu
With Spyfu, you can increase website traffic through customized SEO recommendations, track your keyword rankings on different search engines such as Google, Yahoo and Bing and execute in-depth SEO competitor research. It also helps in domain search.
Cost: Spyfu is a paid tool with unlimited downloads and data post subscription.
Trello
My day starts and ends with Trello. Along with my calendar and Slack, it’s one browser tab that I never close.
I use Trello to keep everything I’m working on organized. A Trello “board” is organized into a number of columns of your own design. These represent steps or stages of completion. Then, you use “cards” to represent projects, and you move these between columns as projects progress.
Google Analytics
Google Analytics is an obvious choice for anyone in the digital marketing space. At first glance, this tool can seem a little advanced, but if you use it to its full capabilities, you will receive a ton of insight into how your users are engaging with your site.
If you’re looking to increase your understanding of Google Analytics, we recommend exploring the Google Analytics Academy. This is a collection of free courses that will help you learn everything there is to know about the platform so you can use it to its full potential.
Screaming Frog SEO
Screaming Frog is an easy-to-use SEO crawling tool. This tool provides important SEO-related information about your site that you can download and keep on file for reference. Screaming Frog covers everything from basic on-page SEO elements to more high-level insights like HTML, CSS, and Javascript.
We like to use Screaming Frog to help identify any site errors that may be impacting SEO. You can link this tool with others like Moz or Google Analytics for even more information.
Frase
Frase is an awesome content optimization tool that every digital marketer needs in their back pocket. Frase uses AI to provide advanced content insights that can help boost your search visibility and your web traffic. Use Frase to optimize your existing content or help you write new and improved content.
Content research can take hours. Frase automatically provides an intelligent outline for almost every topic across the web. In seconds, Frase provides a list of related topics, headers, FAQs, statistics, recent news, and interesting facts that you can use to quickly build a powerful piece of content.
Frase is a paid tool, but they do offer a free trial so you can test it out before making a commitment.
BuzzSumo
BuzzSumo is a research and monitoring tool that can help identify trends around specific topics. This tool can help you generate blog or social media ideas, create high-performing content, monitor your brand’s performance, and identify influencers you may want to consider partnering with. Though BuzzSumo is a paid tool, you can register for a free 7-day trial to test it out before committing to a subscription.
Facebook Ads Manager
Facebook Ads Manager is a tool that allows you to run ads on both the popular social media platforms, Facebook and Instagram. You can run ads in the Stories section, in the videos, post section, etc.
Cost: The tool is free of cost and like Google Ads, Facebook Ads Manager runs advertisements on a bidding system. Find out how Facebook bidding works.
Conclusion:
Nowadays, digital marketing is very important for every organization. Every company, whether it’s big or small, requires digital marketing tools to succeed in this highly competitive digital world. Without the successful implementation of these tools no organization can grow their business easily. For that reason, internet marketers are using lots of online marketing tools to enhance their market presence and boost customer conversions.