The world of online digital marketing is changing so rapidly that it can be hard to keep up. To be a successful digital marketer you have to master multiple skills. You need to be able to create content, run PPC campaigns, manage your blog and website and create presentations for clients. Digital marketing is also evolving as new software, platforms and softwares are being developed everyday. There is a huge list of digital marketing tools out there and choosing the best one out of them can be a real challenge.
There are several digital marketing platforms and software available to help you market your business. And quite often, there are a lot of overlapping features between the two. While a platform is more suited to businesses of all sizes that require a central hub for managing all aspects of their online efforts, marketing software is better suited to specific areas of digital marketing.
MeetEdgar
Price: $49/month
MeetEdgar is an excellent social media management tool.
Using the browser extension, it can write posts and extract up to five important highlights from your posted content for you to easily share. You can sort your content into categories and decide when you want content shared from each category.
It allows you to schedule posts 24/7, and if your queue runs out, it will mine previous posts and re-share them — which you can start and stop at any time. You can also use MeetEdgar to run A/B tests on your content to find the most optimal language and content for your posts.
MeetEdgar is integrated with LinkedIn, Twitter, Facebook, and Instagram.
Buffer
Price: Starts free and goes up to $199/month
Managing all your social media marketing in one place can be a huge time saver. Buffer certainly fits the bill with its clean and simple interface and intuitive setup flow. Plus, there are plenty of advanced features for the many social media jobs you need to do.
With Buffer, you get a full social media management solution: plan, create, and schedule your social media posts; follow up on post performance with smart analytics; and engage with your followers from a social media inbox. Plus, you can work together with your team to run all your organic social strategy through Buffer.
Hootsuite
Price: Starts at $29 per month, or custom enterprise pricing
Hootsuite is more of an enterprise social media management solution, but it’s quite powerful and very popular. Hootsuite is able to store your approved content in a cloud that team members can access 24/7 for social media posting needs. It allows multiple posts to be scheduled at once with developed tags and keywords.
Using Hootsuite, you can track the performance of your social media content. Hootsuite can calculate ROI, conversions, and track public conversations about your brand or specific subject matter. Plans have tiered pricing, starting at $29 per month and ranging toward $599 per month for enterprise.
MailChimp
MailChimp is a social advertising and email marketing tool designed to orchestrate and automate digital marketing campaigns. It is one of the best digital marketing tools you can get to improve your campaigns and track the traffic generated. Moreover, the platform allows multiple integrations with different SaaS companies. The tool is quite efficient for email campaigns, using which you can engage with your audience. MailChimp is a well-renowned name in the world of email marketing.
The features of MailChimp:
- Creates better content with easy-to-use design tools
- Use Ai-powered assistant for generating custom designs.
- Create personalized emails and get up to 6 times more orders using marketing automation
- Provides tools for getting insights and analytics at one place
- Also, provide a free plan for small marketers.
MailChimp incorporates pre-built, customizable email automation that makes it easy for you to reach the right audience at the right moment. The best part is that you can keep your brand top of mind and delight your customers with happy birthday messages, welcome automation, and order notifications.
Online retail and e-commerce businesses can significantly benefit from MailChimp, as it can help you drive traffic, increase conversions, and grow sales.
Google Analytics
Google Analytics is a powerful digital marketing tool that can help you with numerous marketing decisions. You can easily track your e-commerce business as well as goals that can help keep your company on track. Using the innumerable data insights that Google Analytics provides, it is easy for marketers to understand the directions required to take with the website modifications and changes. All you have to do is install Google Analytics on your site, and you are ready to go.
Source: Google Analytics
The features of Google Analytics:
- Provides you with information about traffic on your website that is divided by devices, products, pages, and more.
- Let you create your metrics, dimensions, and dashboard for easy access to data and information.
- Helps you understand your target audience in a better way. You will get real-time updates about your website’s customers, including the pages they are currently exploring. This can help you make your landing page more engaging by providing the customers with a more intuitive experience.
- Let you uncover insights about how the business is performing.
- Let you share the insights with the help of various reporting tools.
- Let you organize and visualize the data suiting business requirements.
Last but not least, Google Analytics comes with tons of features, functionalities, the ability to create customized reports and dashboard.
Google Ads
Google Ads can work for almost any business; it doesn’t matter whether it is small, medium, or large. While many marketers think that Google Ads is too expensive, it is one of the most powerful digital marketing tools that can help your business reach new heights.
The features of Google Ads:
- Drive website visits
- Increase the call calls from customers through a click-to-call button
- Increase footfall in your shops
People need to learn Google Ads first in order to use it effectively; else you will be wasting your money (Learn to create Google ads here). The best part about Google Ads is that return on investment (ROI) is relatively easy to measure. Moreover, new artificial intelligence features make the platform a lot faster and easier to use. The AI features can help you get results faster in Display advertising.
The multiple targeting options allow you to target your customer base based on different factors like age, gender, location, profession, etc. This is something that you will not find in other digital marketing tools.
Most importantly, you can access Google Agency Account Strategist, where you can learn about the latest features that Google provides. Moreover, access to this means access to some beta testing as well.
Ahrefs
Price: Tiered pricing, ranging from $99 to $399
Ahrefs is a comprehensive SEO tool to help you punch up your website traffic. They have data for around 150 million keywords in the U.S., and even more for 150 other countries.
Ahrefs is great for competitive analysis, allowing you to check out who is linking to your competitors, what their top pages are, and more. You can see where their content ranks and, using the Content Gap tool, identify key weaknesses for your content areas.
The Top Pages tool lets you see which pages get the most traffic, and you can see the amount of traffic going to competitors’ sites.
Ahrefs is one of my favorite SEO tools. It constantly impresses me with features I use daily, and I learn about new features all the time. It’s easily the most robust product in this space.
All in One SEO
Price: Starts free, paid plans start at $49.50/year
All in One SEO (AIOSEO) is a top-rated plugin for WordPress websites, with over 2 million installations. The tool includes a variety of features designed to help you optimize your site and your content for search engines.
This tool provides an actionable checklist that helps you focus on fixing errors and making common adjustments to maximize click-through rates. Additionally, with AIOSEO, you can complete a whole-site audit, optimize pages for WooCommerce, and even improve your local SEO.
Trello
If you are looking for a content management tool that will help you brainstorm and strategize content for your digital marketing campaign, you can opt for Trello. It is one of the most popular content management tools used by hundreds and thousands of digital marketers worldwide to create, schedule, and organise content online.
The platform keeps the whole team together, making communication a lot easier and manageable. You can assign multiple members from your team to a single card so that they can work on a project together. This way, you will know who’s in charge of designing, writing, editing, posting, and adding call-to-action offers to a post.
The features of Trello:
- Allows you to create cards and incorporate notes on the card topic while creating deadlines and assigning topics to specific teams.
- Facilitates remote working where your teams can access their tasks and projects from anywhere. Also Read:How to increase productivity while working from home?
You can use Trello for organizing your digital marketing campaigns and ensure that you never miss out on anything that your team is doing.
Slack
Digital marketers use Slack every single day. With Slack, you can discuss client work, new articles, new projects, new support tickets, share useful content, and send messages.
If you have a distinct team of digital marketers, you will need a powerful medium to make effective communication with them. This is where Slack comes into the play.
Source: Slack
The features of Slack:
- Makes it easier to communicate with team members over the web in real-time.
- Let you follow everything related to the projects, teams and channels.
- Let you do message and video conferencing too.
- Assist the teams in collaborating from anywhere
While it seems like a messaging app, it does a lot more than that. Slack can potentially tighten up your organizational efficiency. It is not a collaboration or a project management tool. It serves as a messaging platform with a rich collection of options and settings. It lets you have group conversations that are searchable and public, including private conversations. You can change the color scheme of the interface and create different groups.
Conclusion:
You’re probably asking yourself these questions: Which platform should I use for my digital product? What software should I use for my project? The good news is there are plenty of great options to choose from, and it can quite confusing! That’s why we’ve put together this list of digital platforms, tools and software which you can use to make your life a little easier.