Have you ever thought about where sales leads come from? It’s not a simple answer because there are many sources of sales leads including referrals and your own website. If you want to learn more about marketing, check out this article on SEO ideas .
Lead generation ad is an ad type where you can collect data about people who clicked on your ads (potential customers). Data that businesses typically like to collect includes a name, email address and contact number.
What’s so special about Adriel’s lead generation ad? Our lead generation ad is compatible for both Google and Facebook, so you can run the ad on both platforms all together.
All you need to do is to create questions that intend people to leave their information as you want, and the ad is set up. The information collected then can be used to build up a customer database, newsletter audience, quotation requests and other business information.
Why do I need a lead generation ad?
1. You don’t need to have a website.
A landing page is created once you fill up your questions on a template ready made for you. No need for a domain or a web developer. Just make a few questions and your ad is ready to run.
2. Only “interested” people will leave their information.
The most popular reason to use a lead generation ad is to collect potential customers’ data. On a lead generation ad, only people who want to be contacted leave their contact, so they are more likely to convert into sales when you contact them. This way, you can maximise the number of leads with a small budget.
3. You can collect customers’ data quickly and easily.
Forget about CPC, CTR and other difficult terms. Lead generation ads give you the information in the plainest and simplest form and you can store it, so you can find out about your potential customers much more quickly.
Even if they don’t plan to purchase yet, their contact information remains an important asset for your business so you can contact them later.
There are several types of campaigns you can run with the Lead Generation objective, depending on your business goals. You can have people respond to your questions on a form, call your business or connect with you on Messenger.
When you create a campaign with the Lead Generation objective, you can:
- Use a form to gather information from your leads: When people tap on your ad, ask them to fill in a form with responses to your questions. Download your leads data directly from Facebook or integrate your CRM, then follow up with your qualified leads. Learn more about lead ads.
- Encourage leads to call your business: When people tap on your ad, have them give you a phone call. To make sure that someone is available to take the call, schedule your ad to run during business hours. Learn more about call ads.
- Connect with leads in Messenger: When people tap on your ad, take them to an automated question and answer flow in Messenger.
Note that the Lead Generation objective is the only advertising objective on Facebook that allows you to add forms to your ads. These forms are called Instant Forms, and you can use them to request names, email addresses and other relevant information from people who tap on your ad.
Learn more
- Create a lead ad from Ads Manager
- Create a call ad from Ads Manager
- Create a lead generation campaign for Messenger in Ads Manager
- Benefits of integrating your CRM system with Facebook
What’s a Get More Leads promotion?
It’s an ad that lets you capture customer contacts from people who see your ad and choose to fill out the form. Use these ads to collect sign-ups for newsletters, price estimates, follow-up calls and other business information.
Lead ad
Contact form
Benefits of lead ads
Click the steps below to reveal more.Connect with high-value customers
Lead ads offer people the chance to learn more about your business and can help you find customers most likely to make a purchase.Contact forms built right into the ad
We’ve optimized the ad experience for mobile, so the form loads instantly.Choose which questions to ask in your form
You can customize the questions in your customer contact form so that it’s tailored to your business.Download your leads easily
You can download your leads directly from Facebook, or you can connect your leads to a CRM (customer relationship management) system.Pre-populated for faster completion
The form is pre-populated with information people have shared with Facebook, such as their name and email address, making it easier to complete the form.
How can lead ads help your business?
It depends on the type of business you have.
Select the option(s) below that best describe your business.
Local retail
Local services
Online retail
Online services
Automotive
Other
Requirements to run a Get More Leads promotion
- A Facebook business Page (in order to manage your Page, it must be connected to your personal account).
- The right Page role. If you create a Page, you’ll be the admin by default and can run ads. If you want other people to run ads, they’ll need an admin, editor, moderator or advertiser role.
Create a Get More Leads ad, step by step
There are two main parts of a lead ad: the form that contains the questions you want your customers to answer and the ad.
Click the steps below to reveal more.1. Choose a goal.
Go to your Page, and select the blue Promote button.
Select Get More Leads.
Go to your Page and select Promote on the bottom left.
Select the Customize Form Text option to give your form a Headline and Description.
In the Customer Info section, choose the form options you’d like to include. Click to check the box next to the info you’d like people to provide. Select Show more options to see additional choices.
(Optional) In the Custom Questions section, you can include specific questions.
Choose the Form Language.
Select the Add a Privacy Policy option if you want to include a link to your policy.
Select Save Form.
Create your ad
After you build your form, you’ll create the ad that will call attention to it.1. Choose your ad creative.
We’ll suggest an image and text to get you started, but you can also choose your own.
- Choose your Ad Creative format: single image, video or slideshow.
- Select Browse Library or Free Stock Images, and choose or upload your file(s).
- Enter your Headline and Text. Tell your customers what benefits they’ll receive if they fill out the form.
2. Select your Call to Action.
In other words, what do you want people to do?
Choose an existing Audience, select Edit to update your audience or select People you choose through targeting if you’d like to start from scratch.
4. Choose your budget and duration.
Choose your Budget, which is the maximum, total amount you want to spend on this ad. Based on your budget, you’ll see how many people you’re likely to reach. You won’t be charged more than the budget you set for each ad.
Choose the Duration, which is how long you’d like your ad to run. Choose one of the pre-selected time ranges of 1 day, 7 days or 14 days, or choose a date range by clicking on the calendar icon and choosing a date.
When you’ve finished building your Get More Leads ad, select Promote. The ad will be reviewed and you’ll be notified when it goes live.
Note: You can only target a Get More Leads ad to people age 18 or older.
View results and download leads
Metrics to watch
When you run a Get More Leads ad to acquire customer contacts, your primary goal should be the number of Leads, rather than People Reached.
View results
After your ad has run for a while or after it’s complete, you can view insights on how it performed and see the total number of leads you received.
- Go to your Page.
- Select Manage Promotions below the blue Promote button.
- Find the post and select View Results.
- In the Overview section, you’ll be able to see the number of people you’ve reached and the total number of leads your ad has received.
Download your leads
Downloading your leads will allow you to see all of your leads in one place and save them for future use. If you don’t want to download your leads regularly, consider using a CRM.
- Go to Publishing Tools.
- In the navigation on the left, select Forms Library.
- Find the lead form you’d like to download leads for and select Download.
- A menu will appear, and you’ll see several options, including:
- Download New Leads: This option will allow you to download any new leads you’ve received since your last download. Leads will be available via a CSV file.
- Download by Date Range: This option will allow you to download leads you received over a specific date range. Leads will be available via a CSV file.
After you download your leads, we recommended you save them. Leads will be available for download up to 90 days from the time they are submitted. We don’t make them available for download after this period due to both security and storage considerations.
Key takeaways
- The Get More Leads Page promotion is a great way to receive contact information for existing or potential customers.
- Carefully consider what information you want to receive, and limit your form to that. Too many questions may deter people from filling out the form.
- Use a strong Call to Action, specifically tailored to the goal of your lead ad.
- Use images and text that clearly communicate what benefits people will receive if they fill out your form.
- Download your contact info in either a CSV format (a spreadsheet) or to your CRM.
- If you’re not getting the results you want, try adjusting your budget and targeting.
PREVIOUSPromote Your PageNEXTEdit and Manage Your Live AdsWas this page helpful?YesNo
Thanks for learning.
PlatformsFacebookInstagramMessengerWhatsAppAudience NetworkOculusWorkplace
ProductsFree ToolsFacebook PagesInstagram ProfilesStoriesShopsFacebook Business SuiteFacebook AdsMessenger AdsInstagram AdsVideo AdsAds Manager
GoalsSet Up a Facebook PageGetting Started with MessengerBuild Brand AwarenessPromote Your Local BusinessGrow Online SalesPromote Your AppGenerate LeadsMeasure and Optimize AdsRetarget Existing CustomersView All Goals
Business TypesSmall BusinessLarge BusinessAgencyMedia and PublisherCreatorDeveloperStartupBusiness Partner
IndustriesAutomotiveB2BConsumer Packaged GoodsEcommerceEducationEntertainment and MediaFinancial ServicesGamingReal EstateRestaurantsRetailTechnology and TelecomTravel
InspirationMarketing Insights from Facebook IQCreative GuidanceBusiness NewsCase StudiesVideoEventsCreative Hub
Skills and TrainingOnline LearningCertification ProgramsWebinars
Guides and ResourcesAds GuideCOVID-19 ResourcesSafety and IntegrityBusiness EqualityFind a Business Partner
Business Help CenterCreate and Manage AccountsPublish and Distribute ContentAdvertiseSell on Facebook and InstagramMonetize Your Content or AppView All Articles © 2022 Meta
AboutDevelopersCareersPrivacyCookiesTermsHelp CenterEnglish (US)More languages
Please log in to track your progressLog in
What’s a Get More Leads promotion?
It’s an ad that lets you capture customer contacts from people who see your ad and choose to fill out the form. Use these ads to collect sign-ups for newsletters, price estimates, follow-up calls and other business information.
Lead ad
Contact form
Benefits of lead ads
Click the steps below to reveal more.Connect with high-value customers
Lead ads offer people the chance to learn more about your business and can help you find customers most likely to make a purchase.Contact forms built right into the ad
We’ve optimized the ad experience for mobile, so the form loads instantly.Choose which questions to ask in your form
You can customize the questions in your customer contact form so that it’s tailored to your business.Download your leads easily
You can download your leads directly from Facebook, or you can connect your leads to a CRM (customer relationship management) system.Pre-populated for faster completion
The form is pre-populated with information people have shared with Facebook, such as their name and email address, making it easier to complete the form.
How can lead ads help your business?
It depends on the type of business you have.
Select the option(s) below that best describe your business.
Local retail
Local services
Online retail
Online services
Automotive
Other
Requirements to run a Get More Leads promotion
- A Facebook business Page (in order to manage your Page, it must be connected to your personal account).
- The right Page role. If you create a Page, you’ll be the admin by default and can run ads. If you want other people to run ads, they’ll need an admin, editor, moderator or advertiser role.
Create a Get More Leads ad, step by step
There are two main parts of a lead ad: the form that contains the questions you want your customers to answer and the ad.
Click the steps below to reveal more.1. Choose a goal.
Go to your Page, and select the blue Promote button.
Select Get More Leads.
Go to your Page and select Promote on the bottom left.
Select the Customize Form Text option to give your form a Headline and Description.
In the Customer Info section, choose the form options you’d like to include. Click to check the box next to the info you’d like people to provide. Select Show more options to see additional choices.
(Optional) In the Custom Questions section, you can include specific questions.
Choose the Form Language.
Select the Add a Privacy Policy option if you want to include a link to your policy.
Select Save Form.
Create your ad
After you build your form, you’ll create the ad that will call attention to it.1. Choose your ad creative.
We’ll suggest an image and text to get you started, but you can also choose your own.
- Choose your Ad Creative format: single image, video or slideshow.
- Select Browse Library or Free Stock Images, and choose or upload your file(s).
- Enter your Headline and Text. Tell your customers what benefits they’ll receive if they fill out the form.
2. Select your Call to Action.
In other words, what do you want people to do?
Choose an existing Audience, select Edit to update your audience or select People you choose through targeting if you’d like to start from scratch.
4. Choose your budget and duration.
Choose your Budget, which is the maximum, total amount you want to spend on this ad. Based on your budget, you’ll see how many people you’re likely to reach. You won’t be charged more than the budget you set for each ad.
Choose the Duration, which is how long you’d like your ad to run. Choose one of the pre-selected time ranges of 1 day, 7 days or 14 days, or choose a date range by clicking on the calendar icon and choosing a date.
When you’ve finished building your Get More Leads ad, select Promote. The ad will be reviewed and you’ll be notified when it goes live.
Note: You can only target a Get More Leads ad to people age 18 or older.
View results and download leads
Metrics to watch
When you run a Get More Leads ad to acquire customer contacts, your primary goal should be the number of Leads, rather than People Reached.
View results
After your ad has run for a while or after it’s complete, you can view insights on how it performed and see the total number of leads you received.
- Go to your Page.
- Select Manage Promotions below the blue Promote button.
- Find the post and select View Results.
- In the Overview section, you’ll be able to see the number of people you’ve reached and the total number of leads your ad has received.
Download your leads
Downloading your leads will allow you to see all of your leads in one place and save them for future use. If you don’t want to download your leads regularly, consider using a CRM.
- Go to Publishing Tools.
- In the navigation on the left, select Forms Library.
- Find the lead form you’d like to download leads for and select Download.
- A menu will appear, and you’ll see several options, including:
- Download New Leads: This option will allow you to download any new leads you’ve received since your last download. Leads will be available via a CSV file.
- Download by Date Range: This option will allow you to download leads you received over a specific date range. Leads will be available via a CSV file.
After you download your leads, we recommended you save them. Leads will be available for download up to 90 days from the time they are submitted. We don’t make them available for download after this period due to both security and storage considerations.
Key takeaways
- The Get More Leads Page promotion is a great way to receive contact information for existing or potential customers.
- Carefully consider what information you want to receive, and limit your form to that. Too many questions may deter people from filling out the form.
- Use a strong Call to Action, specifically tailored to the goal of your lead ad.
- Use images and text that clearly communicate what benefits people will receive if they fill out your form.
- Download your contact info in either a CSV format (a spreadsheet) or to your CRM.
- If you’re not getting the results you want, try adjusting your budget and targeting.
PREVIOUSPromote Your PageNEXTEdit and Manage Your Live AdsWas this page helpful?YesNo
Thanks for learning.
PlatformsFacebookInstagramMessengerWhatsAppAudience NetworkOculusWorkplace
ProductsFree ToolsFacebook PagesInstagram ProfilesStoriesShopsFacebook Business SuiteFacebook AdsMessenger AdsInstagram AdsVideo AdsAds Manager
GoalsSet Up a Facebook PageGetting Started with MessengerBuild Brand AwarenessPromote Your Local BusinessGrow Online SalesPromote Your AppGenerate LeadsMeasure and Optimize AdsRetarget Existing CustomersView All Goals
Business TypesSmall BusinessLarge BusinessAgencyMedia and PublisherCreatorDeveloperStartupBusiness Partner
IndustriesAutomotiveB2BConsumer Packaged GoodsEcommerceEducationEntertainment and MediaFinancial ServicesGamingReal EstateRestaurantsRetailTechnology and TelecomTravel
InspirationMarketing Insights from Facebook IQCreative GuidanceBusiness NewsCase StudiesVideoEventsCreative Hub
Skills and TrainingOnline LearningCertification ProgramsWebinars
Guides and ResourcesAds GuideCOVID-19 ResourcesSafety and IntegrityBusiness EqualityFind a Business Partner
Business Help CenterCreate and Manage AccountsPublish and Distribute ContentAdvertiseSell on Facebook and InstagramMonetize Your Content or AppView All Articles © 2022 Meta
AboutDevelopersCareersPrivacyCookiesTermsHelp CenterEnglish (US)More languages
Please log in to track your progressLog in
CONCLUSION
In the world of business, lead generation usually refers to “the process of bringing prospective customers or clients to the forefront”. Leads might refer to two different things; firstly, it could be ‘to lead someone or something towards something else’, or secondly ‘a person who has expressed interest in a product or service provided by an advertiser’. Understanding what lead generation is will allow you to make informed decisions on how best to go about generating leads for your business.
Lead generation is a tactic used to increase sales and exposure that requires the continual creation of new content to entice new leads. The most basic definition of lead generation is offering valuable information to current or prospective clients in exchange for their information. There are many ways to generate leads, depending on what niche you’re in and who your target audience is.