What Is Publishing Tools on Facebook

Publishing tools on facebook is one of the best thing that i have ever seen. There are many ways by which you can access publishing tools on facebook mobile. As we know, there are many people who are daily using facebook for the different activities.

You’ve probably heard the news: Facebook has replaced page posting with publishing tools. In case you were wondering where you can find publishing tools on facebook or how to access publishing tools on facebook mobile, we’ll give you the scoop. Pressing the “post” button will actually upload and process a video or status update rather than simply publish it.

SocialPilot

$50 3 Users

SocialPilot

Though the tool offers numerous other capabilities, publishing and scheduling are some of the major highlights of SocialPilot. It is a favorite Facebook publishing tool for marketers working in small and big companies because of its range of features at an affordable price.

Scheduling and publishing on Facebook becomes super easy and highly organized with a tool like SocialPilot, which is tailored especially for increasing brand awareness, traffic, and reach.

Over a thousand businesses trust this Facebook tool’s publishing and scheduling capabilities. It allows you to bulk upload posts and automate scheduling, with exciting features like RSS feed automation, identifying popular content, and publishing it automatically. Some of the essential features that this social media management tool provides for Facebook publishing are mentioned as follows:

Why use SocialPilot as your Facebook Publishing Tool?

  1. Multiple scheduling options like add to queue, save posts as drafts, share immediately, share in the next time slot, and repeat some evergreen posts over a period.
  2. Calendar view of all posts scheduled for publishing on Facebook and other social media platforms.
  3. Automated sharing of curated content that SocialPilot discovers using intelligent insights.
  4. Share interesting visual content like GIFs, videos, infographics, carousel images, album posts, etc. Design posts on the spot with Canva integration.
  5. Schedule up to 500 posts on Facebook using the bulk scheduling feature in one go.
  6. Add CTAs to your Facebook posts and specify geo-locations for a targeted post reach.
  7. Schedule Facebook boost posts even before publishing with SocialPilot’s Facebook ads feature.

Pros

  1. SocialPilot is extremely pocket-friendly, and each feature that it offers adds further value post publishing.
  2. It is the simplest tool for publishing and scheduling, which will get you the results you’ve been always aiming for. For Susan Daniels, Founder of Beautiful Lives, the tool increased website traffic from zero to 10000!
  3. Along with the usual posting and scheduling, the support is worth the praise. Neil Patel believes that SocialPilot’s app team is great when it comes to fixing bugs. Overall, he says that the experience of using SocialPilot is excellent.

Buffer

$99 3 Users

Facebook publishing tool - Buffer

Buffer is another famous Facebook publishing tool among social media marketers. Publishing and scheduling Facebook posts with Buffer is a breeze. The interface is pretty cool and user-friendly. Create your content within Buffer, add it to the queue to schedule it for publishing later. You can custom your post for different platforms too.

Pros

  1. A user-friendly and intuitive platform that even a beginner can start using in no time.
  2. Ability to customize posts as per the requirement of Facebook or any other social media platform, using the tailored posts feature.
  3. Great customer support. You get a reply within seconds if you are stuck with a problem of scheduling, posting, or creating content with Buffer.

Cons

  1. Important and intelligent features like content curation that take social media marketing to the next level are missing.
  2. For 25 social media accounts, you can post only about 2000 posts, which is not enough.
  3. Though on the surface, it looks like a budget-friendly tool, it isn’t. To get the most out of your social media posting, you also need to get performance insights. However, these essential features are separate add-ons in Buffer like Buffer Reply and Buffer Analyze, which make your base plan pricey.

Shop Section

If you see the Add Shop Section link on your Facebook page’s menu bar, you have the ability to add a Shop section directly to your Facebook page. This will allow your Facebook visitors to buy products directly from your page.

facebook publishing tools shop section
How to find out if you can create a shop for your page.

You can showcase your top three products at the top of your page’s news feed and on a dedicated Shop tab.

facebook publishing tools shop section
What a shop looks like on your page.

Once you’ve set up your shop, you can manage everything about your shop in your Publishing Tools.

facebook publishing tools shop section
A list of your products in Publishing Tools.

To update product details, click on the product and then click on the Edit Product button.

facebook publishing tools shop section
Editing your product details.

If you have more than three products, you can choose which three products should be featured above your news feed and at the top of your Shop tab by adding them to your Featured Collection.

facebook publishing tools shop section
Creating collections of products.

Manage Pending and Completed Orders through their respective sections in Publishing Tools. In the Pending Orders area, you can see the orders you haven’t shipped, shipping information for your customer, and contact information for customers in case you need to get any additional details from them.

In the Completed Orders area, you can see orders that have been shipped and contact your customers to ensure that they’re satisfied with their orders.

facebook publishing tools shop section
Managing your orders.

Click the Shop Settings link to go to where you can modify your main online store settings. This includes your business address, Stripe account connection, default shipping provider and fee, special tax rates, and additional locations that your business may ship from if applicable.

And finally, click the View Shop link to go to your page’s Shop tab so you can view your shop. You may want to view this as a visitor of your page, as opposed to as an admin so you can see your shop without the edit buttons and suggestions.

facebook publishing tools shop section

SproutSocial

$169 1 User

Facebook publishing tool - SproutSocial

SproutSocial is an easy-to-use Facebook publishing tool that is widely used for automating the social media posting and publishing process. The focus audience for this platform, however, is Twitter. You can also manage your Facebook publishing activities using Sprout Social.

The feature set that SproutSocial provides makes it clear that it is not only meant for social media marketers and managers. It is rather a full-fledged platform that can be used for customer care, employee advocacy, and intelligence management, besides social media management.

Pros

  1. If you are running sophisticated Facebook marketing campaigns where you rely on personalized messaging, SproutSocial can be a wonderful tool. Run Facebook messenger marketing for different clients using their bot feature.
  2. In SproutSocial, you can set up an RSS schedule and a Feedly sync, enabling you to post updates directly from your Feedly and other vital feeds.

Cons

  1. Managing multiple accounts using the SocialSprout inbox is difficult because it isn’t comprehensive. To dig into insights, you have to toggle between different social account streams individually.
  2. Sprout Social can be highly expensive for small businesses and digital agencies for the limited set of users and accounts it offers. There are various alternatives to Sprout Social that can help you manage more accounts.

Conclusion:

The publishing tools are the Facebook’s ultimate tool to control the page on a more personalized level. The publishing tools appear on the page whenever there is a admin present. Publish buttons can appear when you hover over the cover photo or profile image at the top of your pages’s wall, or in the left colum n opposite of fans when you are next to it.

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