What kinds of things should you consider when you want to do a free survey? Well, there are plenty of things to think about. You’re going to want to take your time and figure out what kind of survey tool is best for your needs and how much it should cost.
Surveys are a great way to gather information from a large number of people. The best part about surveys is that they can be directly linked to your computer or you can conduct the survey online. The responses from those who have completed the survey are analyzed and taken as input for your next steps as your venture forward. There are many great options for creating surveys. There are also some bad ones. This article will help you find the top survey tools available online.
HubSpot
Number of Survey/Form Questions: Unlimited
Number of Responses Allowed: Unlimited Responses (Up to a Million CRM Contacts Allowed)
HubSpot’s Forms Builder is available as part of its free CRM. With this tool, you can create surveys that automatically transfer customer data directly into your CRM. You can customize form questions using the drag-and-drop editor and choose from over a dozen question types. And, after the form is submitted, the survey can trigger notification emails that either follow-up with customers or alert your team to new leads.
Qualaroo
Qualaroo is an online survey tool that lets you ask the right question to the right person at the right time.
The questions are asked via unobtrusive ‘Nudges’, and the responses are processed through their proprietary Sentiment Analysis. This runs on IBM Watson, a powerful natural-language-processing AI that gives you actionable user insights.
Several brands, from eBay, Shopify, Udemy, and LinkedIn to Glassdoor, rely on the Qualaroo technology to learn about their users and improve their offerings.
The tool is popular with users due to the following features:
- Unlimited Nudges
- Advanced audience segmentation
- Sentiment Analysis by IBM Watson
- Visual customization
- Feedback campaign consultation
- Mobile Web Nudge™, In-Product Nudge™, Link Nudge
- Advanced export capabilities
- Powerful integrations with Google Analytics, Marketo, Zapier, Slack, and more
They have different plans and provide a free trial period for you to check out all the features. Regardless of the plan chosen, every Qualaroo user gets the core features that every good survey software needs:
- Engagement options – In-Product Nudge™, Link Nudge™, Website Overlay, Lead Gen Form, and NPS
- Survey customization – Branching & Skip Logic, Visual Customization and Nudge Placement (Left, Right, Top, Bottom, Center)
- Audience targeting – Behavioral, URL, and Technology
With a variety of templates to choose from, Qualaroo is a customer and user feedback software that is 10x more valuable than email surveys.
SurveySparrow
Number of Survey/Form Questions: 10
Number of Responses Allowed: 100/month
SurveySparrow is an option that can grow with you, offering a free package, enterprise-level functionality, and everything in between. At the free version, you get 10 questions per survey and 100 responses per month. You can also embed your survey on a page, and it integrates with HubSpot and many other solutions, making it a great complement to your stack.
ProProfs Survey Maker
ProProfs Survey Maker is an online survey tool with advanced survey and analytical capabilities. With its minimalistic yet classic UI, it aims to delight both the user and the survey respondents.
The free version gives you access to:
- Unlimited Surveys
- Unlimited Responses
- Survey Scoring and Logic
- Professionally made templates
- Custom logo and branding
- Presentation ready reports
- Advanced analytics
The free plans also give access to over 100 professionally made survey templates that can be used in all surveys. These include templates for employee surveys, customer satisfaction surveys, NPS surveys, and more. Under the paid plan, ProProfs Survey Maker can be integrated with most major CRM and marketing tools.
When you sign up for a free trial of ProProfs Survey Maker, you have access to all the features for 15 days. After the trial period ends, you can choose from plans starting at $7 a month.
With loads of professionally made templates and a question bank with over 100+ question types, ProProfs Survey Maker is a comprehensive survey tool that is worth checking out.
SoGoSurvey
Number of Survey/Form Questions: Unspecified
Number of Responses Allowed: 200/year
SoGoSurvey is a comprehensive tool as far as free survey makers go. It allows for unlimited surveys like SurveyMonkey but also unlimited questions. You can ask your customers as many questions as your heart desires, utilizing over 20 different question types. With SoGoSurvey, your team can collect 200 responses per year, so consider one in-depth survey or a series of shorter, targeted surveys.
Microsoft Forms (Web)
Like Google Forms, Microsoft Forms is an intuitive, powerful, and free form app created by a technology giant. It works largely in the same way, but with more data analysis capabilities thanks to its integration with Excel.
Building your form is fast and simple: add a question, choose the answer format, and type in your questions and response options. You can even choose from unique response types you won’t find in the majority of other free apps, like Net Promoter Score or Likert.
To collect responses, send a direct link to others or embed it on your website or in Sway. Once the data starts coming in, you can see a quick overview within the Microsoft Forms interface or open your responses in an Excel spreadsheet for more advanced analysis and visualization.
Microsoft Forms Price: Free with a Microsoft account
Survicate
Number of Survey/Form Questions: Unlimited
Number of Responses Allowed: 100
Survicate offers professional survey and NPS capability and starts with 100 free responses per month and unlimited questions per survey. You can choose from more than 125 templates to make building your surveys easy, and Survicate integrates with HubSpot, Intercom, and more. The best part is that you can organize all your insights in one place with their Feedback Hub.
Cognito Forms (Web, Windows)
Google Forms offers only basic conditional logic and doesn’t let you accept payment information. SurveyMonkey has more advanced logic and lets you accept payments—but only if you subscribe to a premium plan. So if you need more advanced features like these for free, Cognito Forms is an ideal choice.
You can split your form up with logic sections, figure out totals with calculated fields, build repeating sections to use on multiple forms, and accept payments using its built-in integrations with Stripe (you can accept payments via PayPal or Square by signing up for a paid plan). Cognito Forms can even turn your form results into a templated PDF document, so you can send a formatted receipt to your customers.
This is a powerful set of features to have on its own, but it’s even more impressive given that Cognito lets you create an unlimited number of forms for free. Most services put a limit on how many forms you can make without paying, but Cognito doesn’t. You’ll hit a limit if you need to accept more than 500 responses per month, but if you don’t hit that cap, you can keep creating forms to your heart’s content.
All of these features are available in Cognito’s free plan, minus payment processing fees if you use the form to collect payments. Forms are also relatively customizable: insert page breaks to create multi-page forms, or edit fonts, colors, and column widths. You can also use Zapier to connect Cognito Forms to thousands of other apps to streamline your form workflows.
SurveyPlanet
Number of Survey/Form Questions: Unlimited
Number of Responses Allowed: Unlimited
SurveyPlanet’s free version allows for unlimited surveys, questions, and responses. This lack of restrictions makes it a perfect option for bigger businesses who are constantly looking to survey large audiences. One limitation of this tool is that it can be difficult to export data unless you upgrade to their Pro version. Be sure to keep that option in mind before launching a massive feedback campaign.
Alchemer
Number of Survey/Form Questions: Unlimited
Number of Responses Allowed: 100
Alchemer offers 3 free surveys with unlimited questions on their free plan. However, you can only collect 100 responses per survey, so it’s best to use this tool with very targeted groups, such as a specific internal team or a select group of customers who recently purchased a product.
Zoho Survey
Number of Survey/Form Questions: 10
Number of Responses Allowed: 100/survey
While the paid versions of Zoho Survey offer a plethora of valuable features — multilingual surveys, offline surveys, advanced reporting, etc. — the free version still has the components you need to create an effective survey. With this option, you can create unlimited surveys, but each one is restricted to 10 questions and 100 responses. This is a good option for smaller businesses who need to create quick, short surveys without any extra pizzazz.
Survs
Number of Survey/Form Questions: 10
Number of Responses Allowed: 200/survey
Survs is not just great for creating surveys but also distributing them across multiple channels with sharing options for email, website embeds, social, via a link, and even manually. The survey maker itself allows for skip logic, pre-filling answers, and piping (to help with personalization). You’ll be able to create unlimited surveys and collects up to 200 responses for each one.
Survey Monkey
Probably the most well known name in the realm of online survey tools, Survey Monkey is an obvious contender.
In the free version, you’ll get:
- 10 questions
- 100 respondents
- 15 question types
- Light theme customization and templates
The system is well designed, pretty easy to use, and you can embed surveys.
The stinker: no exporting your data. Paid versions start at $26/month, with more questions, more respondents, and other features.
Conclusion
Pricing is what everyone wants to know, and we all want free stuff. But we don’t always want it as much as others who love tools that are fully functional as well as easy to use. In order to give you the right options for your business, we decided to ask those who have been in your shoes already what they have found worked best for them.