The cheapest email marketing service…it certainly isn’t the same as the best free email marketing service. That’s why you want to know what is going to suit your needs best!
There is a bewildering array of email marketing solutions to choose from. Couple that with the fact that their prices can change from month to month and it becomes a pretty complex decision. In this post I’ll give you an overview of the different services, together with a few pointers to help you make the right choice.
Sendinblue:
Sendinblue is the email marketing toolkit you need to create powerful campaigns quickly and easily. The selection of features available means you can mix and match them to suit your needs.
Choose effective automations, advanced segmentation, and A/B testing to better understand your audience, and create transactional email campaigns, SMS marketing strategies, and more with the extra features.
All of this comes at an extremely affordable price – there’s even a free option to start with that lets you send up to 300 emails a day.
What’s great about Sendinblue is that you can store an unlimited of contacts across all plans – even the free plan. That way you don’t need to worry about increasing email costs as your subscriber list grows.
Sendinblue pricing
For the budget-conscious, Sendinblue offers a useful free tier. It includes all the platform’s key features and lets you add unlimited contacts to your list. The only restriction is a limit of 300 emails sent per day.
If you need to surpass that daily send limit, the paid plans start from just $25 per month (the Lite plan).
Sendinblue is a good option if…
As one of the cheapest email marketing software options, Sendinblue’s key selling point is its scalability. If you’re looking to try out an email campaign or two without investing a ton of resources, you can start out on the free plan and work your way up as needed. Plus, the fact that you can service an unlimited number of subscribers is awesome.
This service also makes email marketing a very streamlined affair, with many templates and workflows to help get you up and running in a flash. The deliverability rates are also great across the board for different campaign sizes.
Cake Mail:
Make your own branded templates (or choose from a selection of professionally-designed ones) and manage your subscribers using Cake Mail’s groups and segmentation features.
The aim of Cake Mail is simplicity, allowing small businesses to focus on their messaging without having to worry about their design skills. There’s a 30-day free trial you can sign up for to see if you like the platform, otherwise prices start at just $8 a month for unlimited emails and up to 500 subscribers.
For small business owners, it can be smart to look for an email marketing tool designed for companies just like yours. That’s what Cakemail is – a tool built with the needs of small businesses firmly in mind.
It provides some useful time-saving features and is one of the cheapest email marketing software choices out there.
Cakemail pricing
Cakemail offers a number of pricing tiers, which vary based on how many contacts you want on your list.
The cheapest plan includes up to 500 contacts for only $8 per month, and the next tier up allows for up to 1,000 contacts at $12 per month.
Each plan lets you send an unlimited number of emails and includes all of the platform’s features. There’s also a free 30-day trial if you just want to give the service a test run.
Cakemail is a good option if…
If you’re looking for a simple and streamlined option, Cakemail can be an excellent choice.
While it lacks some of the email automation features more elaborate services offer, it makes managing your list and creating email campaigns simple and painless.
It’s a solid option for small businesses that don’t need advanced features for lead generation, but only want to pick recipients, add subject lines, write their message, and hit send.
Constant Contact:
Constant Contact’s drag-and-drop editor makes it easy to create and customize professional-looking emails, while the automations feature lets you build out trigger-based email series to better connect with your subscribers. The ability to import subscribers from external lists and the transactional email element makes it a good bet for ecommerce brands.
There’s no free option but the cheapest plan starts at a very reasonable £15 per month for unlimited emails and a whole host of powerful features.
ConvertKit:
ConvertKit specializes in helping creatives reach and build relationships with their audiences. The platform has an ever-expanding range of email templates to use as well as landing page designs that have been created specifically with conversions in mind.
The dashboard is easy-to-use with visual workflows that help you map out trigger-based campaigns. There’s a free plan for up to 1,000 subscribers, but this doesn’t include the automated sequences and funnels. To set that up, you’ll need to sign up for the next plan up, which starts at $29 per month for 1,000 subscribers.
MailerLite:
MailerLite is a simple platform with powerful features. The design features let you create beautifully branded email templates and landing pages, while automation, personalization, and segmentation allow you to build deeper relationships with your subscribers. There’s also the opportunity to A/B test campaigns and use advanced audience insights to better understand the people you’re talking to. There’s a free plan for up to 1,000 subscribers. Once you reach that level, you’ll be bumped up to the $10 per month plan, with prices increasing the more subscribers you get.
MailerLite pricing
When it comes to cost, MailerLite keeps things simple. All of its plans include the same feature set and permit unlimited emails per month.
The only difference between tiers is how many subscribers you can have.
The free plan lets you have up to 1,000 subscribers, and there’s a $15 per month option that includes up to 2,500 subscribers.
MailerLite is a good option if…
All in all, MailerLite is one of the best and most well-rounded options available.
It provides plenty of help creating your emails, managing your list, and automating your campaigns, while keeping the cost low. There are also email marketing webinars to educate you on some aspects of the trade.
In addition, it’s a particularly strong choice if you’re also looking for a tool to help you design pop-ups on your site to attract subscribers, as well as landing pages where you can send those who open your emails. This makes it a great option for bloggers.
SendGrid:
SendGrid has been created with developers and marketers in mind to help them build and send engaging email campaigns. It comes with all the usual features, like email automation options, sign up forms, premade landing page designs, A/B testing, and advanced insights.
The free plan lets you send 40,000 emails for 30 days, and then you can send 100 emails a day after that. Otherwise, paid prices start at $14.95 per month for more advanced features.
Conclusion:
If you are looking for the cheapest email marketing service, you are probably ready to start building your first campaign. If so, you are not alone. Email marketing is one of the best ways to communicate with your existing and prospective customers. It is a lot cheaper than other direct marketing methods, but it doesn’t mean that it comes without cost.