Today digital marketing tools are used by every small business to increase the chance of visibility. Today the market is full of startups aspiring to succeed like you. All of them are looking to find their way towards fame and fortune. Primarily, they know how to make the website, but not how to conduct digital marketing campaign or what are best digital marketing tools for startups?
Top marketing tools are something essential for small business owners if they want to succeed. There are many digital marketing tools that you need to learn about if this is what you are interested in, so be sure to check out some of these examples if this is what you are looking for.
Hootsuite
Hootsuite is one of the best social media marketing tools for startups which is used across the globe by well-known startups, mainly due to its easy UI and affordable pricing plans.
You can schedule up to 30 posts across any social media platform with its free plan. It will help you to measure the ROI (Return On Investment) of your social media campaign, and keep track of the impact that is being created, all under one umbrella. Moreover, you can also link two RSS feeds and different apps such as MailChimp, YouTube, Dropbox, and other startup tools.
Pricing:
Individual (1 user 3 social media profiles) Free
Professional (1 user 10 social media profiles) $19 per month
Team (3 users 20 social media profiles) $99 per month
Business (5-10 users 35 social media profiles) $599 per month
MailChimp
Email marketing is a time-tested strategy that has done wonders for many startups. In order to run a successful email marketing campaign, you need an email marketing tool for your startup that is nothing but exemplary. This is where MailChimp comes in – a tool for startups that requires no introduction.
Approximately 205 billion emails were sent in a day during 2015 which means 2.4 million emails in a second. Isn’t this number just mind-boggling? This email marketing tool for startups allows digital marketers to utilize a reliable emailing service to deliver emails directly to any user’s inbox. It’s one of the many highly recommended tools for startups.
Pricing:
Free Plan
Essentials $9.99 per month
Standard $14.99 per month
Premium $299 per month
Mangools
Mangools is a set of five Search Engine Optimization (SEO) tools for startups like KWFinder, SerpChecker, SerpWatcher, LinkMiner, and SiteProfiler. It helps startups to create effective SEO workflows.
With Mangools, you can find all the right keywords, analyze the search results in any location, compare yourself with competitors, track your keyword positions and boost them all with powerful backlinks.
Pricing:
Basic $29.90
Premium $39.90
Agency $79.90
Google Analytics
Google Analytics helps you to track the traffic coming on to your website. It allows you to identify what’s working and what’s not. When you know what isn’t working, you can fix it to enhance your customer engagement and user experience.
Moreover, it helps you create much better digital marketing campaigns and ultimately, increase your conversion rate. You must use Google Analytics in order to achieve greater results for your startup with continuous evaluation of data and monitoring online marketing strategies.
Pricing: Free as long as you do not exceed 5 million impressions per month.
Hunter.io
Hunter.io assists you in finding business emails within seconds. By simply searching any domain, it will provide you with all the email addresses that are connected to it. With 200+ million email addresses indexed, it’s one of the most powerful tools for finding email addresses in order to connect with the relevant experts for your business.
Pricing:
Free
Starter $49 per month
Growth $99 per month
Pro $199 per month
Enterprise $399 per month
CallHippo
A powerful Voice-over-Internet-Protocol(VoIP) service provider, CallHippo is a market leader in providing business phone numbers. A great tool for start-ups and mid-sized businesses, CallHippo has a wide array of innovative features that improve sales capabilities and agent performance. It enables managers to monitor calls, track key performance indicators, and provide real-time feedback to increase bottom-line results. With third-party integrations, a user-friendly interface, and high-level customization.
Pricing:
Bronze : $20 Per Month – (For Startups)
Silver : $35 Per Month – (Ideal For Small Team)
Platinum : $55 Per Month – (Preferred For SMB Sales, Support & Marketing Teams)
Foundersuite
Foundersuite is an amazing tool to raise capital for your startup. It brings structure, speed, and efficiency in fundraising and investor relationships. It offers CRM tool for managing your investor funnel, a searchable venture capitalist database, and an Investor Updater tool that helps in creating monthly progress reports.
It also includes Startup Docs – a comprehensive set of templates and spreadsheets like pitch decks, founders’ agreements; as well as FoundersMarket which is a set of curated deals on popular products.
Pricing:
Basic Free
Silver $44 per month
Gold $62 per month
Agent $150 per month
Crunchbase
A leading startup platform for entrepreneurs to explore innovative organizations. It lets you connect with experts and pursue new opportunities together. More than 50 million entrepreneurs, investors, market researchers, and sales professionals trust this tool for startup to make their business decisions. Many startups from all across the world rely on Crunchbase to power their applications.
Crunchbase Pro lets you access any startup, investor, or funding data through their web interface. It offers features like advanced searching, customized lists, personalized alerts, and CSV (Comma-Separated Values) exports. Some big names amongst their customers are Samsung, Honda, Nvidia, Shell, MixPanel and Harvard. It is truly a great tool for entrepreneurs.
Pricing:
Essential Free
Pro $29 per month
Enterprise Custom
Gust
If you want to try out startup tools and resources, Gust is an excellent platform to start, grow, or fund your startup. They help entrepreneurs build investable startups with the assistance of mission-critical business tools, powerful performance benchmarks, and trusted fundraising recommendations.
It provides support during every stage of your startup evolution. When it’s time to raise funds for startup, Gust provides you with the best shot at investment. With over 650,000+ startup owners and 80,000+ investing professionals, they’ll connect you to a startup ecosystem unlike any other.
Pricing:
Start $175 per year*
Accelerate $875 per year*
Raise $4,775 per year*
MailChimp
To run a successful email marketing campaign and to keep your audience updated about offers, you need an efficient newsletter service. This is where MailChimp comes into the picture. MailChimp is a name that probably needs no introduction to the tech world. The good news, MailChimp offers a free startup package with all the basics features. Paid services begin from $10 per month. Alternatively, you can also take a look at ActiveCampaign and see which one of these suits you prefer.
Aytm
There are plenty of survey tools available in the market today. What sets Aytm apart from all those tools is the fact that it not only helps you in creating a survey form, but also helps you in reaching out to the right audience that will be interested in taking these surveys. A Quick tip: keep your questions open ended to get better insights.
Glasshat
Glasshat comes across as a super-efficient SEO tool that helps startup owners in planning their SEO and other digital marketing activities. This tool prepares a list of activities and also educates new entrepreneurs why a particular activity is important for their startup. While using Glasshat, it would be a good idea to add the Yoast SEO Plugin to your WordPress website so that you can mend your web content as per SEO guidelines.
Asana
Asana is a web & mobile based project management tool that was built for improving workflow at Facebook. Eventually, and inevitably, the efficiency of Asana made it a prominent name among almost all startup owners across the world. This project management software allows users to assign tasks as per their status, add assignees & get activity feed, view log reports, and a lot more. If you want explore further, we recommend Trello, an equally efficient project management system
StockSnap.io
A picture is worth a thousand words, and this is why all businesses know the importance of using high quality images to create better engagement. StockSnap, as the name suggests, is a website from where you can get high resolution stock images. The website offers all these images absolutely free of cost. However, if you are looking for more options to get stock images and don’t mind paying a reasonable amount for the same, ShutterStock is the name you can always trust.
Conclusion
Marketing is hard work. There are a host of different marketing tools and software applications that can assist companies in their efforts to reach customers and establish a customer base with the most suitable marketing software for their needs. Finding the right marketing tools or digital marketing tools is helpful for making a company competitive and profitable. It all depends on the business model and its business goals. There is an incredible amount of information and strategies and methods and methods and suggestions and guides available on the internet about digital marketing.