You might be a bit confused about what is web analytics tools or in another word, what are the best web analytics tools 2021. Web analytics tool is a program that can tell you how your website is performing in online business. It’s very important to find the best web analytics tools for your needs.
What is web analytics tools? How does web analytics tools help you in your business? You probably already know what web analytics tools are, but you’re just checking if your definition matches with our’s. If so, great! Today we want to explore some of the best web analytics tools out there today. And because we know you have a lot of work on your hands, we’ve put together a list of possibilities for you.
Web analytics is the process of gathering, processing, and evaluating data from websites. It is also known as online analytics as it improves customer experience over the internet and enhances the business prospects of any company.
Web analytics has many applications like it shows web navigation patterns, time-specific website traffic, search engine data, visitor data, etc. With the help of web analytics, successful and effective marketing campaigns, online sales, advertisements, and a boost in profit are also experienced by users.
There are mainly two types of web analytics:
- On-site web analytics tracks visitors’ behavior once they arrive at the website. As an example, consider measuring the performance of your website.
- Off-site web analysis is the measurement and analysis of a website regardless of whether it is owned or maintained. Measurement of visibility, comments, prospective audience, and so on, for example.
How web analytics work
Most analytics tools ‘tag’ their web pages by inserting a snippet of JavaScript in the web page’s code.
Using this tag, the analytics tool counts each time the page gets a visitor or a click on a link. The tag can also gather other information like device, browser and geographic location (via IP address).
Web analytics services may also use cookies to track individual sessions and to determine repeat visits from the same browser.
Since some users delete cookies, and browsers have various restrictions around code snippets, no analytics platform can claim full accuracy of their data and different tools sometimes produce slightly different results.
Adobe Analytics
What it is: traffic analytics and multichannel data collection tool from Adobe
What it’s used for: an enterprise alternative to Google Analytics
Price: on request
4% of experts surveyed use Adobe Analytics. As an enterprise alternative to Google Analytics, Adobe Analytics is a specialist analytics tool, offering multichannel data collection spanning web, voice, OTT (over-the-top), and IoT (Internet of Things). The focus is on machine learning and predictive algorithms for advanced insights.
Crazy Egg
Crazy Egg is a popular tool that can help you increase traffic and get more sales, with some unique features. This is a good choice for people who would rather look at videos than cold numbers.
One of the most interesting ways to see how your users are interacting with your site is called user recordings, which records entire user sessions. This allows you to see what your visitors are doing on your site through video playback so you can identify pain points in order to ensure a pleasant experience for your visitors. You can also view users by new, mobile, or most active to see how different types of customers interact with your site. Crazy Egg also allows you to view heatmaps of user data and gives you access to a helpful A/B testing tool to put your data findings into action. Pricing: The premade Crazy Egg plans range from $24/month to about $249/month, with the option to customize a more extensive plan if necessary. Good for: Finding pain points in website flow using visual mapping.
CLICKY
Clicky is easily one of the most popular web analytics tools available. If you search for alternatives to Google Analytics, chances are, every single page you open will include it on their list. There’s a very good reason for this: Clicky is one of the strongest tools on the market for web analytics, and unlike many of its competitors it offers real-time updates. The main dashboard might be a little overwhelming for beginners, but you’ll soon learn to love the variety of available statistics. This includes a link report, which tells you exactly which external sites and pages are actively directing users to your own. We’ve mentioned the importance of backlinks many times, and this tool helps you see exactly why.
Just like BBClone, Clicky also provides search data comprising of all the incoming search query keywords being used to direct users to your site from the SERP. Where Clicky overtakes BBClone in a big way is that the tool also comes with the Sheer SEO tool. Sheer SEO helps you to see how well your keywords are ranking, which is valuable information to have and understand.
Another interesting feature is Twitter Search Tracking, which lets you monitor Twitter tags, keywords, and retweets on the social media platform. ClickyTouch, the iPhone app, also allows you to stay up to date with all your analytics while on the go. Clicky is inherently free of charge and is available as a WordPress plugin too. If you need to use it on multiple sites, or your site generates more than 3000 views a day, you’ll start having to pay a minor fee though.
Visual Website Optimizer (VWO)
Visual Website Optimizer (VWO) gives you the tools to perform experiments by A/B testing different graphical and textual on-page elements.
It also gives you the ability to record visitor sessions for playback analysis. For example, one company used the live user recording feature of VWO to discover a critical shipping error that appeared randomly throughout the day. As a result, the bounce rate on that page decreased by almost 45 percent.
VWO offers a free trial of its web analytics tool and asks you to contact them for pricing.
ClickMeter
Determining the ROI of various marketing channels can be tough. ClickMeter gives you the ability to create pretty URLs and then track and analyze them by looking at over 100 different parameters.
ClickMeter integrates with Google Analytics and will allow you to redirect, track, and analyze website traffic.
It also gives you the ability to understand the true value of your marketing efforts and eliminate those traffic sources that aren’t converting.
Pricing starts at $29/month and tops out at $349/month.
Fathom
If you’re concerned about protecting the privacy of your customers or visitors, consider using Fathom as your web analytics tool.
Fathom doesn’t collect personal data of visitors, nor does it utilize cookies.
What it does do is collect the data needed to see how visitors are interacting on your website. You can also track your KPIs on its easy-to-use dashboard.
Fathom sends you a report via email every week, alerting you to the performance of your website. If you have several websites, you can track them all and receive reports on each one.
Plans start at $14 per month for up to 100,000 page visits.
Conclusion:
Web Analytics Tools, is an important aspect of the digital marketing system. It lets you monitor data inside and outside of your website. Web analytics is like radar for your company, it detects what’s happening around you right now, who are your potential customers? where are they located? how are they finding you? what are they doing on your site etc.