reddit is a powerful social media platform with as much as 15% reach of US internet users. The greatest thing about reddit is that it’s made up of communities called subreddits, where anyone can create a community based on a niche or topic they are passionate about.
Here are the popularly recommended reddit tools for marketing.
Keyworddit
Keyworddit enables users (marketers) to search for keywords on the subreddit. Keyworddit helps to match the keywords with their volume on the Grepwords tool.
Features
- Popular searches on Reddit
- The topic of interest of your audience
Benefits
- Free to use
- Helps in monthly figures for search volumes of popular topics
- Contexts/ questions asked on Reddit
How to use
- Go to the Reddit keyword research tool
- Type the name of a subreddit
- Click on the Get keywords tab
Pricing
- Free to use
TrackReddit
Track Reddit works like any other social media monitoring tool.
It sends users alerts when specific phrases/ keywords are involved in a discussion across Reddit.
The tracking enables users to jump into discussion threads, polls, and comments where the user brand is a part of it.
Tracking enables them to steer the conversation, discussion, and comment in their favor.
Features
- Exporting tracking campaigns
- Track Reddit API
- Affiliate program
Benefits
- Monitoring
- API Pings
- Archived results
How to use
- List out the – “must contain specific keywords.”
- Exclude “Specific keywords.”
- Search results in the submissions and comments
- Track results
- Include results from a specific subreddit
Pricing
- A free account to test is available and covers up to three keywords.
- Paid plans vary from $19 to $119 per month and cover other features and more keywords to track.
Reddit Metrics
Reddit Metrics is a tool that shows user statistics.
A thousand comments and a thousand submissions on a Reddit account will be visible. It helps users to strategize based on data.
Features
- User behavior
- Demographics
- General Stats
Benefits
- Driving traffic.
- Branding.
- Testing of new products.
- Selling products.
- Reaching audience interests.
How to use
- Register
- Build up Karma
- Generate analytics on comments, subreddit, demographics, and general statistics.
Pricing
- Available to use for free
Snoop Snoo
It helps users to get insights on specific Reddit users.
Snoop Snoo enables users to connect and engage with their particular audience organically.
Features
- Analytics
- User analysis
- Demographic pictures of submissions
Benefits
- Helps to engage with the right audience
- Stay connected with the specific audience
- Enables to change strategies based on analytics
How to use
- Not available.
Pricing
- Available to use for free
Delay for Reddit
The Delay for Reddit tool helps to target the right subreddits, schedule posts to increase outreach, and optimize the post by posting it at the right timing.
Features
- Discover your audience
- Optimize through perfect timing
- Schedule posts through best timing
- Bulk post uploading
- Build a Reddit marketing strategy
Benefits
- Easy to use
- Helps scheduling posts
- Free to use
How to use
- Create an account
- Go to the dashboard and click on “Schedule post.”
- Define the title and insert a link back to your webpage.
- Choose the subreddit
- Set your date and time
- Add any additional details/comment
Pricing
The free plan covers one post per week, retrying mechanism, chat-based customer support is available, enables multiple Reddit account support, and does not cover bulk posting and customized Reddit marketing plan.
The premium plan costs $20 per month and is available for a fourteen-day free trial.
It covers up to seventy posts per week; Stripe manages the payment information and includes all the free plan features.
The unlimited plan costs $100 per month and covers unlimited posts per week, excel bulk posting, and all other premium plan features.
The enterprise plan costs $250 per month.
Customized Reddit marketing plan and all the other features in the unlimited plan is a part of the enterprise plan.
Other customized plans are available (to be discussed with the sales team)
Reddit Insight
An analytics tool that is interactive and helps users combine real-time data analysis with visualizations revealing beautiful infographics.
Features
- Real-time post tracking
- Track a single user
- View interaction
How to use
- Find content (videos and memes)
- Post “ask me anything” content.”
- Self-posts of links
Pricing
- Not available
Snoop Snoo
It helps users to get insights on specific Reddit users.
Snoop Snoo enables users to connect and engage with their particular audience organically.
Features
- Analytics
- User analysis
- Demographic pictures of submissions
Benefits
- Helps to engage with the right audience
- Stay connected with the specific audience
- Enables to change strategies based on analytics
How to use
- Not available.
Pricing
- Available to use for free
Reddit marketing strategies
Promoting posts allows it to prioritize the subreddit thread to stay higher, enabling them to target specific groups.
Ask me anything
Hosting “ask me anything” threads are helpful since they are live. An official of the company creates the post, which encourages Redditors to ask questions.
Involving in discussion
Involvement in the discussions or starting one by a staff member of the company enables to bring in organic conversation about the brand and the product.
Having an influencer helps in this kind of a Reddit marketing strategy.
Challenges/ Drawbacks
The challenge with this kind of marketing strategy is that the discussion could quickly spiral into negative comments.
The users need to watch out and ensure that a dedicated team member is available to provide an adequate explanation without making it feel like a cheap PR tactic.
Users cannot delete other people’s posts even if you are the creator of the subreddit.
Investing time and money on Reddit may not be such a great idea if you are a small business. However, it could be worth testing with a few posts.
Ally Bank created promotable content specific to a Play station Subreddit.
While there is no relevant relation between a video game and a bank, the ad posted an analogy – “You wouldn’t settle for a 1-star controller, so why settle for a 1-star bank?”
This ad focused on identifying the keywords. It is an excellent example of – out of the box thinking.
Lemonade Inc is an insurance application. Lemonade promoted a targeted post on a subreddit for fast food.
The content showed the same cost as the fast-food items and the insurance payments, making it an excellent way of showing how affordable and valuable investments are.
Nissan
The CEO of Nissan created a subreddit thread called “Ask me anything” with a self-introduction, Nissan launch, and encouraged people to ask questions.
He got to queries ranging from details about the product to the rival brand details.
This Reddit marketing strategy helps provide more information to the car fans keen to learn more about the business and its products.
The CEO himself answering the questions makes it trustable and enables brand building.
Successful Reddit marketing campaigns
Finance and insurance brands have ongoing challenges of creating content that captures the interest of the audience.
TransAmerica
TransAmerica came up with a Unitas challenge in the year 2013.
The competition was a college football choosing competition and was led by employees who thought it was an integral part of their social media strategy.
Reddit was the No.1source of entry for the contest and enabled to drive more traffic to the contest than all the other social media networks.
A fantasy football web series called “Tough Season” was created by Lenovo and Onion labs in partnership.
The main character of the series played a game called “computer slap,” The character uses the Lenovo Yoga to destroy the other computers.
A game within the limit of eight bits had to be created by the Reddit users. The contest resulted in millions of clicks and up to twenty-five functional games.
The participants received prizes that ranged from T-shirts(Reddit) to laptops.
Marriot created a thread where it asked users – “why their community is the best.” Users responded with a Sales pitch with creative content about why their hometown was incredible.
Marriot chose ten participants among hundreds of participants.
The Reddit users chose the winner, and the prize involved an actual trip and a teleportation party. The headline banner itself received over 193,000 clicks.
Many Reddit marketing tools enable users to create successful strategies.
We shall list out the best Reddit marketing tools, how-to-use, their features, advantages, and pricing plans in detail.
Formula 1 subreddit recently had a video post from Toyota.
This subreddit mainly had discussions on Formula 1 race cars. It is a promoted content, and the brand talks about a story instead of a traditional advertisement.
Choosing the most suitable subreddit for the brand and posting content that adds value to the audience are some of Toyota’s learning points.
Reddit marketing strategies
Promoting posts allows it to prioritize the subreddit thread to stay higher, enabling them to target specific groups.
Ask me anything
Hosting “ask me anything” threads are helpful since they are live. An official of the company creates the post, which encourages Redditors to ask questions.
Involving in discussion
Involvement in the discussions or starting one by a staff member of the company enables to bring in organic conversation about the brand and the product.
Having an influencer helps in this kind of a Reddit marketing strategy.
Challenges/ Drawbacks
The challenge with this kind of marketing strategy is that the discussion could quickly spiral into negative comments.
The users need to watch out and ensure that a dedicated team member is available to provide an adequate explanation without making it feel like a cheap PR tactic.
Users cannot delete other people’s posts even if you are the creator of the subreddit.
Investing time and money on Reddit may not be such a great idea if you are a small business. However, it could be worth testing with a few posts.
Conclusion
reddit is free and open for everyone to post links, text, images, and videos. The site bills itself as the “front page of the internet,” and that’s not an empty boast: there are over 542 million redditors worldwide in thousands of subreddits talking about everything. If you’re looking to reach a devoted audience or even just drive traffic back to your site, using reddit content marketing can be an effective tactic.