What is the best free email marketing software? What is the best-paid email marketing software? If you believe everything you read on the internet, you’re going to get confused very easily. Or you might just get stuck on some feature that is only available in the premium version and come to a wrong conclusion.
Sendinblue:
Sendinblue is an email and SMS marketing software designed to be simple for even an absolute beginner. You can get started with professional email marketing campaigns without prior experience.
SendinBlue has a drag and drop builder that lets you create stunning emails even if you don’t have any design skills.
Then you can organize your subscribers into segments. This allows you to target different groups with custom emails based on what they’re interested in.
This platform is great for businesses that want a quick and easy solution to email marketing.
Highlights
- Beginner friendly
- Marketing automation tools
- Smart segmentation
- AI-powered system to send emails at the perfect time
- Only pay for the emails you actually send
- A/B testing to find the best performing campaign
Free Plan: Free plan lets you send 300 emails per day to unlimited contacts.
Premium Plans: Starts from $25 for 10,000 emails per month and no daily sending limit.
Constant Contact:
Constant Contact is hands down the best email marketing service in the industry. It comes with tons of customizable email templates and advanced tools to help you succeed with your email marketing campaigns.
When you get started, Constant Contact will ask you to choose your industry and previous email experience. Based on your selections, you’ll get customized content and promotion ideas that will help you level up your email marketing.
Here’s a sneakpeek at the Constant Contact dashboard:
Constant Contact offers unmatched support with live chat, emails, and discussion forums. They also have a vast library of resources.
While most email marketing services offer 14-day free trial to test the service, Constant Contact gives you full access to their tools for 30 days.
Highlights
- Easy to set up and use
- Detailed analytics reports to improve conversions
- Audience segmentation to target subscribers
- Other marketing tools for faster growth
- Automated campaigns and drip series
Free Plan: Constant Contact doesn’t have a free plan but they do offer a 30-day free trial. You can extend this period to 60 days using our Constant Contact coupon that’s exclusive to IsItWP users.
Premium Plans: Constant Contact starts as low as $20 per month. The price increases based on the number of contacts you have.
Drip:
Drip is a popular email marketing platform with a focus on eCommerce stores.
It comes with built-in tools to improve customer acquisition and build profitable relationships.
Added to that, Drip is loaded with intelligent marketing automation making it more than just a typical email marketing service. It lets you have deeper conversations with your customers and send emails at the right time by understanding their purchase intent and behavior.
You can customize your messages based on behaviors like cart abandonment, first-time users, returning website visitors, people who clicked a link on your site, etc.
There’s also a ton of integrations so you can send text messages, display Facebook ads, and much more based on your customer workflow.
Highlights
- Visual email builder
- Library of premade workflows and proven strategies
- Customizable lead generation forms
- Automations to nurture post-purchase customers
- A/B testing to optimize results
Free Plan: There is no free plan but they do offer a 14-day free trial.
Premium Plans: Starts as low as $19/month. This lets you send unlimited emails to 500 active subscribers. Pricing increases as your contact list grows.
AWeber:
AWeber is one of the oldest and most popular lead generation services for small businesses. It comes with all the essential tools you need to grow your email list.
You can design email newsletters with stunning premade templates. There’s also a drag and drop builder to customize the templates to your liking.
AWeber also lets you automate email sequences to smoothen your workflow.
Best of all, you can integrate AWeber with your WordPress website, landing page builder, or optin form builder with ease.
AWeber support options include live chat, phone, and ticket-based emails.
Highlights
- Email, landing pages, and web push notifications
- Professional templates and images to create emails
- Behavioral automation
- Cart abandonment/purchase tagging
- Segment and target customers
- Advanced audience/account analytics
Free Plan: Free plan up to 500 subscribers with limited features. There’s also a 30-day free trial on the pro version.
Premium Plans: Starts at $19.99 per month. You can save more when you bill annually as the price drops to $16.15/month.
GetResponse:
GetResponse is an email marketing software that allows you to grow your email list with beautiful emails and high-converting signup forms.
With their modern and beautiful user interface, getting your email newsletter campaign up and running is easy.
Aside from email marketing, GetResponse is bundled with many online marketing features that help you grow your business. For example, you can create and host webinars on your site, build beautiful landing pages to turn visitors into customers, and more.
GetResponse also publishes a lot of useful marketing resources such as courses, whitepapers, and videos that walk you through different aspects of email marketing.
If you’re looking for an email marketing software that comes with a beautiful and fast user interface, then GetResponse might be the right solution for you.
Highlights
- Drag-and-drop email creator with premade layouts and sections
- Automated series and triggered email sequences
- Perfect Timing and Time Travel delivery tools
- Readymade custom segments and dynamic content
- Product blocks to sell or win back customers
Free Plan: There is no free plan but you can sign up for their 30-day free trial.
Premium Plans: Starts at $15 per month for a list size of 1,000 subscribers.
Mailchimp:
Mailchimp is widely popular for its forever free email marketing plan making it the best option for businesses that are just starting out.
Mailchimp’s pro features are powerful and affordable for marketers of all sizes, whether you’re a blogger, local business, or a company with off-the-charts growth.
For example, you can create beautiful landing pages to convert your visitors into subscribers and paying customers.
Connecting Mailchimp to your WordPress website or eCommerce store is a breeze. You can also find hundreds of integrations with apps you already use.
Mailchimp also offers pre-built templates and readymade segments so that you can create professional emails in an instant.
Highlights
- Build emails, social ads, and landing pages from one place.
- Smart audience management tools
- Flexible templates
- AI-powered creative assistant
- Data, insights, and recommendations
Free Plan: You can get started with Mailchimp for free and upgrade your plan as you grow. The forever-free plan gives you all the basic tools you need to send emails to up to 2,000 contacts.
Premium Plans: Paid plans start at $10.26 per month for 500 contacts and increase based on the number of contacts you have.
Conclusion:
Are you an email marketer? Finding the best marketing software is a long and difficult process. It often takes a lot of time going through everything to find the right software for your business. Don’t worry, we’ve done the hard work for you.