Content creation tools can help you create original, appealing content for your social media accounts. With that said, not all tools are created equal. In this guide, we’ll explore some of the best content creation tools on the market.
One of the most popular social media marketing tools is content creation programs. The reason that content creation tools are so effective is that they allow you to manage all of your content in one place, rather than spread out in multiple locations. Instead of being published on separate platforms, all of the promotional material across your profiles will link back to your site or social media page.
Content Creation Tools for Social Media Content creation tools can help you build and manage your social media pages with less time and headache. With the proper content creation tools, you can have more time to create valuable, compelling content that spreads throughout the internet.
There are many different strategies for social media content creation. Creating and publishing video content is one of the most popular strategies for content creation for social media as well as other Internet marketing solutions. This article reviews content creation tools that can be used in videos and what tools may be best suited to your needs.
Where do you start?
What are the best content creation tools and resources you should use to help you create better content? Or, at least, which should you be checking out that you have not already used?
We have rounded up what we believe to be the most useful and valuable tools and resources to help you choose the right one to take your content to the next level.
Hemingway App
In their own words, “Hemingway App makes your writing bold and clear” and helps you make your content more readable and also shorten sentences.
Run your written copy through the web app, and in seconds you will see the opportunities to make it better for your readers.
Cost: FREE
Izitext.io
Izitext is a transcription service that’s used by transcribers, podcasters, journalists, and more. You can sign up for a demo today and learn more about their services!
Cost: FREE DEMO and further pricing may apply
Canva
Canva is, without a doubt, one of the most popular design platforms out there and a tool that even the world’s least creative people could use to create stunning visuals across a range of formats.
From social graphics and blog images to infographics and more, if you need to create simple and effective visuals without a designer, you’ll love Canva.
Cost: FREE and Paid Plans
Remove.bg
Ask a graphic designer to remove a background from an image using Photoshop, and it will likely take hours using the lasso tool.
Use Remove.bg and you will be able to remove backgrounds using AI in a matter of seconds.
It’s as simple as that and can save you hours when cutting out images to use in your visuals.
Cost: FREE and Paid Plans
Piktochart
Infographics remain a popular way to visualize data and to use as part of your link building strategy (assuming, of course, that the data that you are visualizing tells a great story), but without access to a graphic designer, it is not always easy to design a visually appealing graphic.
And that’s where Piktochart comes in.
The tool is perfect for people with no design skills to create beautiful infographics that look professional and help elevate your business’s content.
Cost: FREE and Paid Versions
Giphy
Over the last few years, GIFs have found their way into pretty much every brand’s marketing in one way or another, but the reality is that you don’t always need to be creating your own for them to be effective.
Whether you are looking for one to sit alongside your latest social post or to use in a blog, GIPHY’s collections of thousands and thousands of GIFS is certain to have something suitable.
Cost: FREE and Paid Plans
Nimbus Screenshot and Screen Video Recording Chrome Extension
Screenshots and screen recordings are the perfect way to help your audience understand what you are trying to show them in “how-to guides” and the like.
But capturing these, especially if you don’t want to have to edit them before using in your content, isn’t always the easiest thing to do.
We love the Nimbus Chrome extension to capture both screenshots and recordings without hassle, and we are pretty sure you will grow to love it, too!
Cost: FREE
Unsplash
Images and photos can really help to make your blog content more engaging, and the reality is that not every marketer has access to a team who can take custom photos. While some have the luxury of a stock photo library at their disposal, not everyone does.
When you need a license-free image to use in your content, Unsplash’s library contains, as they claim, photos for everyone, something that we can confirm to be true!
Cost: FREE
Content Gems
Content Gems is a keyword specific content finder that is great for your Search Engine Marketers out there.
Simply take a keyword – preferably a root keyword – and put it into their search bar:
This will bring up all content and sites containing, or relevant to, that keyword:
You can even use it to exclude or contain an exact match of that keyword, too.
This content creation tool is free for one interest (keyword) but you can upgrade.
Udemy
Udemy is an online course tool where you can learn just about anything.
And the courses are a content creators dream. Why?
No matter your niche is there is a course for you to look at and, all of the course curriculums are content goldmines.
Let me choose one of the arts and crafts courses from above.
If I click on How To Paint With Acrylics… it’ll show me the course page and course curriculum (the list of everything that happens on the course):
Here you have access to an entirely new article, with a perfect structure. Let me show you through the power of subheadings:
- What is acrylic painting (and why should you care)
- Getting Started: How To Choose A Reference Photo And Backdrop
- How To Create Perfect Darks
- When Should You Add White?
- Making It [Colour]…
- Making Your [Shape] More Lifelike
- How To Add Extra Colours
- Finishing The Job
This strategy could be an article in itself.
But, in short, you have tried and tested content that people are willing to pay for, so it’s worth you turning it into a free article (or download) that you can market with.
Just be sure your end product is different and you’ve got gold.
Ubersuggest
While intended as a tool for keyword research, Ubersuggest can also help you find content ideas that will get your audience’s attention.
It works by expanding the seed keyword using suggestions from Google Suggest and Google Ads Keyword Planner.
In some cases, Ubersuggest results include keyword ideas that can be used as content titles right off the bat. These are usually “long-tail” keywords that include three or more terms.
To prioritize them in your search, click the small down arrow next to the “Keyword” column.
With Ubersuggest, you have a near-endless supply of search-worthy content ideas.
LeadFWD
Leadfwd is a website where you can turn an unknown visitor into a potential lead.
That means if a seemingly anonymous visitor ventures to your site, you may be able to capture their information, follow up, and turn them into a paying customer.
This is a highly valuable tool, particularly for marketers. Lead generation is one of the most important tasks for any digital marketing company.
While the name might suggest that it is not a tool that helps your content creation, the opposite is true.
Since it tells you how a visitor spent their time on your website and shows the graph of the session, you can then use this insight to alter your content and make people spend more time on your website.
In fact, with the use of artificial intelligence (AI), the tool can scan your website in real-time to deliver dozens of insights that help with lead generation and content creation.
For example, the company sector, contact info, key personnel, social footprint, and many more are very much needed to contact the prospect and adapt your content for the right audience.
Content Creation Resources
It is one thing to share our favorite tools and software platforms, but one of the most important things to do as a content marketer is to set aside time to continue to learn new skills and to develop your abilities to create content that performs.
And while there are hundreds of fantastic resources that exist to help you to improve your content marketing skills, there are a few that stand out way above the rest.
Conclusion
Content creation tools are necessary to help with content marketing. If you want to be successful at creating content and getting it viewed, you need the right tools. There are many different types of content creation tools, and having knowledge of the different options will help you decide which is right for your business.
Content Creation Tools make it easier to create good content that is optimized for sharing. For example, some tools let you search keywords or hashtags relevant to your brand, while others suggest images that are likely to perform well on social media.