To make your videos go viral on youtube, you need the best youtube marketing tools and techniques available. But what are the best YouTube Marketing Tools and techniques? You don’t want to waste your time or money on youtube marketing tools and techniques that won’t work for you. That’s why this post will quickly help you find the best YouTube Marketing tools and techniques.
YouTube Space
Cost: Free
YouTube Space is a free resource of production facilities open to YouTube creators with more than 10,000 subscribers. You’ll find inspiration, options for collaboration, video production support, and tons of resources and support.
YouTube Studio
YouTube Studio is the official YouTube app for creators.
It’s a must-have tool for managing your channel from mobile devices on the go, which is necessary for anyone who takes their channel seriously.
You shouldn’t need to find a computer every time you want to handle something on your page, especially if it’s time sensitive.
YouTube Studio allows you to monitor the performance of your channel with analytics in real time. You can respond to comments and filter them.
Receive push notifications directly to your mobile devices with alerts for important events.
You can control your monetization settings, thumbnails, scheduling, and other details directly from the app. This tool allows you to update your channel from anywhere.
Camtasia
Camtasia is a screen recording tool and video editor.
Screen recordings are a great way to enhance your content.
Lots of times, you’ll be explaining how to do something on your computer.
But you don’t want to record your screen with a camera or smartphone. It’s not efficient and looks unprofessional. You’ll likely have a glare on the screen as well.
Plus, if you’re just explaining how to do something without showing people, it will be extremely difficult for them to follow your instructions.
Camtasia is my favorite tool for screen recordings.
After you record your screen, you can mark up the videos, make edits, and add effects. It’s ideal for anyone creating video tutorials because you can record the movement of your mouse and show keystrokes as well.
Add notes and other annotations such as highlights, arrows, and captions for people watching your videos without sound.
A voice narration feature allows you to record yourself speaking during or after you record the screen. Camtasia has other audio effects and even has an option to add music.
It’s great for showcasing presentations and slideshows via YouTube.
This tool also has a green screen function, animations, and interactivity features such as quizzes. Overall, it’s something you should have in your arsenal of your YouTube tools. Download Camtasia now.
3Play Media
Cost: Pay-as-you-go plan available. Enterprise pricing available on request.
3Play Media provides high-quality captioning and transcription, translations and subtitling, and audio description assistance. Having accurate captioning and transcriptions is not only great for accessibility but can be useful to add to video descriptions to improve the searchability of your video content.
Social Blade
Social Blade is another top option for you to consider. I like it because it tracks different statistics on YouTube, Instagram, Twitch, and Twitter.
It’s useful for effectively improving your social media marketing strategy.
Track your own statistics, or look up your competitors. Here’s a look at some basic analytics from my YouTube channel on the Social Blade platform:
As you can see, it shows my subscribers, video views, and estimated earnings by date.
That just barely scratches the surface of what this tool offers.
You can compare up to three channels simultaneously. This will give you a great indication of how you stack up against competing channels.
Social Blade also has a feature that determines whether YouTube creators belong to management agencies or multi-channel networks.
Use this information to determine how other people are monetizing their accounts.
This tool offers tutorials for both beginners and long-time YouTube creators. You can also take advantage of their consulting services to help your channel grow.
vidIQ
I like vidIQ because it’s another way to monitor and track your YouTube audience analytics.
Find out exactly who is watching your content. Then, you can create videos that appeal to that audience. Market to their needs accordingly.
With vidIQ, you can get detailed reports to improve your YouTube channel.
The platform also offers SEO tools.
In addition, you can identify influencers, manage comments, and run a competitive comparison against other channels.
Use the vidIQ free Google Chrome extension. The extension allows you to see the top keywords and tags used by other channels.
Monitor keyword scores, views, and other search term metrics all from one place.
You can also track your engagement metrics on both YouTube and Facebook with the vidIQ tool.
Keyword Tool
Cost: Free version. Pricing for paid plans ranges from $69–$159/month.
Keyword Tool might look simple, but it’s an awesome SEO tool you can use to find keywords that will get you more views. You can even try out phrases and words in multiple languages to find keyword ideas that you might miss.
Vidooly
Cost: Pricing ranges from $9 for creators to $999 for brands.
Vidooly is a video analytics platform for publishers and advertisers that provides ridiculously detailed insight into your audience’s behavior. You can find high-performing tags and tag suggestions, upload times, details about audiences across social media platforms, and more. Vidooly is an excellent tool for creators who just love digging into data.
3Play Media
Cost: Pay-as-you-go plan available. Enterprise pricing available on request.
3Play Media provides high-quality captioning and transcription, translations and subtitling, and audio description assistance. Having accurate captioning and transcriptions is not only great for accessibility but can be useful to add to video descriptions to improve the searchability of your video content.
BuzzSumo
Cost: Free trial, pricing ranges from $79–$499+/month.
If you’ve ever struggled to come up with content for your next YouTube video, BuzzSumo can help. With BuzzSumo’s social search feature, you’ll be able to find out what’s trending on YouTube so you can jump on that trend with the content that your audience wants to see. BuzzSumo also clues you in to YouTube influencers with engaged audiences and authority so you can reach out to collaborate.
Tubular Insights
Formally known as ReelSEO, Tubular Insights keeps you up to date with the latest trends, tips, and analysis for your video marketing strategy.
Experts offer advice and guides on this network to help marketers producing video content.
Tubular Insights tracks all video content from all devices and platforms from across the globe. Then, it breaks down these videos by trends.
Use this information to create timely and relevant to your audience videos.
Here, you’ll find great blog posts about all topics related to YouTube. There are even extremely easy to follow how-to guides.
You can search for top YouTube creators and learn from their success stories.
YouTube Autosuggest
Cost: Free
YouTube autosuggest is a great way to get new topic ideas, find additional keywords, and generally gauge interest in your topic. Just type your topic or keyword into YouTube’s search field and YouTube will automatically provide suggestions to you. The suggestions provided are given because of their popularity among YouTube users so they’re worth paying attention to. Once you have the search engine result you can look at the view count on the videos for those keywords to ensure that there’s enough interest to warrant putting in the effort to create a video of your own.
Bitly
Again, you want to promote your content on as many marketing channels as possible.
To do this effectively, you’ll need to post links to your YouTube channel and YouTube videos. But sometimes, these links can be long, messy, and unappealing.
That’s why I recommend using Bitly to shorten your links:
This will help you keep your descriptions neat and tidy.
Bitly is great because it’s not limited to just YouTube content. You can use this tool to shorten any link you’re promoting.
I also recommend using it if you have long links because you are tracking your leads with UTM parameters.
TubeBuddy
I like this tool because it’s a free browser extension as opposed to software you need to download and launch separately each time you want to take advantage of its features.
TubeBuddy automatically integrates with YouTube and assists you with managing your channel.
It allows you to run tests that will improve the performance of your content.
You can test:
- tags
- titles
- thumbnails
- descriptions
The tool helps you figure out which ones work the best for the exposure and growth of your channel.
Another top benefit of TubeBuddy is the scheduling feature. You can determine when you want uploaded videos to get published in the future.
The scheduling tool works both ways. You can also set a specific time and date for a video to be removed from certain playlists on the channel without having to do it manually.
TubeBuddy tracks your rankings and compares your analytics to those of your competition on YouTube as well as in Google searches.
This extension lets you update videos in bulk. It’s a great option if you have hundreds of videos and want to update all the descriptions simultaneously.
If you’re planning to promote one of your videos in the description of all your other videos, consider this tool.
You can also improve your thumbnail creation process with TubeBuddy.
Plus, it has options for all different types of YouTube users:
- creators
- brands
- agencies
- networks
No matter which category you fall in, TubeBuddy will have you covered.
This extension makes it easier for you to reach your YouTube subscribers on other social media channels. It’s truly an all-in-one tool.
Agorapulse
Cost: Free trial, price ranges from $79–$399/month.
Agorapulse is a social media management tool that has some excellent features to help you manage your YouTube channel. You can find and deal with trolls, engage with fans in real-time, and monitor your accounts. Agorapulse lets you save YouTube replies that you regularly use so you can easily moderate and respond to comments.
Creator Academy
Creator Academy is a resource offered by YouTube.
You can find courses and tutorials that explain everything you need to know about how to do things on YouTube.
While you can filter these by category and skill level, I highly recommend this if you are a beginner at managing a YouTube channel.
This is a chance for you to learn the basics, e.g., how to upload, edit, and shoot content for your channel. Learn the top tips and tricks to make your life easier.
Creator Academy also explains how to monetize your YouTube channel.
Woobox
If you want to promote your YouTube content on other channels, which I highly recommend, Woobox is the ultimate tool for you.
As I said before, social media is a great place to repurpose your video content. It’s a strategy I use personally.
Woobox lets you set up all your YouTube videos on a Facebook tab.
Now your Facebook friends and fans can scroll through and view your YouTube content directly from Facebook. They can do this without being redirected to another page.
Choose a featured video to be the first thing your audience sees when they navigate to this tab.
Woobox is a great way for you to get more subscribers. Eventually, you’ll be able to convert your social media followers into customers.
People may not be navigating to your YouTube channel daily. But there’s a good chance they’re active on Facebook.
Now you can expose your content to a wider audience without having to rely on them visiting YouTube to watch your videos.
Conclusion
The list above has tools for everyone. It doesn’t matter if you’re a marketer, influencer, Internet personality, or an agency team member.
If you’re just uploading videos to YouTube without any reason or strategy, your channel won’t be a big hit.
But those of you ready to take your video marketing strategy to the next level and grow your YouTube channel will need to take advantage of tools to reach your goals.
These tools will make your content better.
In addition to improving the videos you upload, tools on this list will help you manage the way your content gets distributed.
Share your videos on social media. Make sure the titles, tags, and descriptions are optimized for organic searches.
You don’t need to use all these tools tomorrow, but over time, I recommend incorporating them into your YouTube growth strategy.