Best email marketing software is an excellent tool for small enterprises that are just getting started, as well as for churches and nonprofit organizations. There is a wide variety of online marketing strategies that may be implemented to rapidly and without cost expand an email list. Even before you begin your email marketing campaign, it is highly crucial to have a solid foundation, which includes having a mailing list. Having a mailing list is just one component of a good foundation.
When it comes to promoting your company online, email marketing is one of the most efficient and affordable strategies. It is a vital component of any Internet marketing plan that companies of all sizes use to engage with their current consumers as well as prospective ones.
With the help of our email marketing software, your company will have access to the most advanced analytics dashboard in the market. As a result, you will be able to engage with your audience, which will allow your company to expand and generate more revenue.
Benefits of Email Marketing
1. Instant impact
Because emails are sent so quickly, a company can begin to see the fruits of its labors just minutes after sending out its initial batch of emails. Email marketing is a terrific way to promote anything because it allows you to generate a sense of urgency and makes people want to take action right away. One way to create a sense of urgency is to have a deal that lasts only 24 hours. Typically, businesses have to wait several weeks before they start to see sales come in as a result of campaigns that were printed in the media or broadcast over the air. However, even after this period of time has passed, there is no way for them to know for certain what factor was responsible for the purchase.
2. Easy to share
With only the touch of a button, subscribers are able to share with their friends and family members the most amazing deals and offers. There aren’t that many other forms of marketing that can be simply distributed like this one can. Before you know it, subscribers may transform into brand evangelists, with the primary goal of presenting your company to a different market.
In recent years, social proof has emerged as a significant factor in the success of online retailing, and more and more businesses are finding creative ways to employ this strategy.
3. Easy to get started
For email marketing to be successful, you don’t need a big team or lots of technical knowledge. You can certainly jazz up an email campaign with fancy templates, videos, images, and logos. Many successful campaigns utilize simple plain text emails, indicating that the most important part of a campaign is the content.
Our email marketing platform includes Drag & Drop Editors, so you can quickly and easily create beautiful campaigns.
4. Deliver targeted messages
Marketing professionals would gladly pay to ensure that their money was only spent on those who were interested in their brands. There is however one step marketers can take to take their email marketing to the next level, by only sending emails to subscribers who meet certain requirements.
In the case that a franchise is only offering their services in certain areas of the country, it will be very easy to arrange for only those living in those areas to be sent emails about the offer. It is possible to arrange an email campaign to be sent only to those who have indicated an interest in sports goods, if there is a sale on sports goods.
The use of email list segmentation is a fantastic way for brands to gain insight into their subscribers and get the information they need. According to several studies, marketers who make use of this tactic are often able to show improvements in their engagement rates as a result of doing so. It is no longer acceptable to send the same email to every subscriber or customer, and the companies that see the best results from their email marketing are segmenting their data and campaigns so that they’re sending the appropriate message to the right people. The old ‘spray and pray’ method does not work any more.
5. Low costs
It is important to note that the biggest advantage of email marketing over mainstream marketing channels is that it is extremely cost-effective in comparison to the latter. In the exchange of publicity on a certain billboard, magazine, or television channel, both print and postage costs are not involved, and there is no fee associated with this exchange of exposure on a certain billboard, magazine, or television channel. In some cases, marketers are interested in investing in specialised software for the purpose of automating, tracking, and evaluating the emails they send. While there may be a relatively small overhead for sending thousands of emails at the same time, these costs are much lower than what you would expect to pay in order to send the same number of emails using other marketing channels. It is possible to find out how much it costs to use Pure360 for your email marketing campaign if you are interested in using it.
Best overall email marketing software
Considering ActiveCampaign has over 130,000 customers, it should come as no surprise that it was the most commonly mentioned tool in our survey of email marketing software options for 2023.
A key element of ActiveCampaign’s success has been the ability to build a world-class product that provides multiple solutions to businesses in a wide range of sectors, including B2C, B2B, and e-commerce, from around the world, and it has earned the reputation of a top marketing automation tool.
With ActiveCampaign’s automation builder, it’s as simple as making a flowchart or mindmap in Microsoft Word
As one of the most advanced email marketing platforms on our list, it has machine learning and predictive tools to help marketers work smarter and deliver a higher return on their marketing expenses.
There is no doubt that ActiveCampaign is one of the most intuitive and easiest to use marketing automation tools on this list as it has been credited as having pioneered visual marketing automation.
ActiveCampaign’s email marketing designer is intelligent, responsive, and easy to use
Aside from providing exceptional deliverability rates (>99%), ActiveCampaign integrates with 870+ third-party tools and has security and compliance measures that go above and beyond what is necessary.
A number of integrations are available with ActiveCampaign, including Salesforce, Shopify, Google Sheets, and Slack to name a few
ActiveCampaign is an all-in-one marketing tool, and it also contains a built-in CRM system that will enable you to manage your sales, your live chat, and of course, your email marketing campaigns as well.
ActivCampaign has an integrated sales CRM that integrates with ActiveCampaign’s powerful automation capabilities
As you can imagine, all of these features come with a hefty price tag, so you might assume that the product will be quite expensive. ActiveCampaign is not only reasonably priced, but also more affordable than many of the tools listed in our list, with a starting price as low as $9 a month.
The Customer Success Commitment published by ActiveCampaign recently outlines 22 guarantees, including free implementation and migration, that the company commits to offering its customers.
ActiveCampaign features overview:
- CRM with built-in functionality
- A total of 870+ integrations are available
- Tests with split actions and A/B splits
- Attribution & Tracking of Goals
- Segmentation of lists
- Chances of winning
- Content that is dynamic
- Messages sent by SMS and Site Messaging
- Editor that works on a drag-and-drop basis
Best for B2B service companies
As one of the most prominent and recognizable tools out there, HubSpot is a well-known and respected tool that offers a dedicated CRM, email marketing software, landing page creation, online chat and forms management, and everything in between.
It is worth mentioning that HubSpot offers a feature that allows you to test your email campaigns in order to ensure that they are working
With HubSpot serving as the backbone of your marketing and sales process, you can more easily attribute revenue to the marketing campaign, newsletter, or blog post that made the sale possible. It can be argued that HubSpot is more of a CRM, which offers email marketing and automation features as well.
“Half of the advertising money I spend goes to waste; I have no idea which half of it is wasted,” he said.
– John Wanamaker
With HubSpot’s WordPress plugin, you can send email campaigns directly from your WordPress site with the ability to import contacts from HubSpot. Using the plugin, you can also add form widgets or chat widgets to HubSpot forms so an automated contact capture can be performed without having to leave WordPress.
Get started with HubSpot for free – no credit card required.
Do you think HubSpot is worth the investment?
Although HubSpot is loved by many people, it was the second most likely response (behind Mailchimp) to the “Which email marketing software are you leaving?” question in our survey of 1,700+ email marketers, according to a report from MarketingProfs. As a matter of fact, the reason for almost all of these decisions is the high price.
By providing a free version of their products, HubSpot positions itself as a low-cost option for small businesses by presenting themselves as an affordable option. There is no doubt that there is a low barrier to entry, but don’t be fooled by that. There will be a marked increase in the cost of your platform as you grow your email list or your requirement for more advanced features grows.
According to one business owner that I spoke with, he started on a $50/month plan, and within a year he needed a $2,000/month plan that had to be paid annually. Adding 15,000 extra contacts and adding marketing automation to the mix was the only difference, yet there was a tremendous jump from seeing $50 leave the bank to seeing $24,000 leave the bank as a result.
There is a tendency for me to be conflicted about HubSpot. On the one hand, if you use an active campaign tool like ActiveCampaign, Benchmark, or something similar, you could get the same functionality for a fraction of the cost. In addition, HubSpot is a strong contender if, on the other hand, you are looking to figure out how each sale was influenced and if you are prepared to spend five figures on the solution.
The value of winning a couple of extra clients a year easily covers the cost of HubSpot in the case of B2B service companies, who would easily be able to cover the cost by the value of winning a handful of extra clients a year. As a result, larger, more sophisticated agencies must provide their clients with in-depth reports on their marketing funnels in accordance with the demands of these clients.
It is probably overkilled to use HubSpot if you are only looking for email marketing software and not anything else. Nonetheless, HubSpot is a solid option if you’re seeking a solution that will improve performance across your entire marketing funnel – but don’t expect it to come cheap if you’re looking for a comprehensive solution.
There has been a growing interest in free email marketing services in recent years, and MailerLite has become one of the most popular in the last two years. Users can use this tool to improve user interaction by using pop-ups and surveys as a way to improve their interactions.
If you get a free subscription, how many emails do you get/subscribers do you get?
You can send up to 1,000 emails without having to pay a cent with the free plan. The free version will provide you with the majority of the essential email marketing features, however, some of the advanced features may not be available to you as part of the free version.
You will not be able to create templates, get live chat support, use a heatmap to check your CTR, perform A/B testing, or create custom forms with the software. If you are interested in unlocking all of this for $10 a month, you can do so. You will have to spend $15 per month in order to increase the subscriber limit from 2,500 to 2,500 if you want to increase this limit.
In my opinion, this is one of the best free email marketing software programs out there. Why is that?
- With the help of this tool, you can create beautiful email newsletters, pop-ups, and surveys for your audience.
- For free, you can design an email template that is compatible with mobile devices.
- With delivery-by-time-zone you can send a newsletter at the most optimum time for your global subscribers.
- The custom HTML editor will enable you to have full control over the backend of your website.
- A/B split testing and heat map analysis can be used to find the landing page that converts best.
- The dedicated support team provides you with a high-quality live chat experience (premium plan only)
- The newsletter templates are available in a wide range of topics such as blogging, eCommerce, business, and more.
- The API is built using REST and HTTP so it’s easy to use for developers.
Is it suitable for whom?
It is possible to use MailerLite from a single dashboard to create landing pages (such as webinars), pop-up ads, and surveys in order to develop a successful campaign. Having all of these features in addition to the heatmap testing makes it a perfect fit for startups, small businesses, and eCommerce stores that need good delivery performance.
There is no doubt that SendPulse advertises itself as a multi-channel marketing platform, but its email marketing feature is the one that is most popular among users. With Drag-and-Drop editor, you can easily customize an array of professional-looking email templates that it comes with that you can easily customize to suit your requirements. It will then be possible to set up your customized emails to be automatically sent out at the right time based on user behavior, event triggers, and other variables, in order to send them at the right time automatically.
A great way to determine your most valuable subscribers is to use SendPulse’s subscriber rating feature. The application allows you to analyze the rates of open and click-through as well as the rates of reads and unreads for each of your subscribers. A replaceable text field enables you to choose to personalize your emails by specifying information such as name, gender, date of birth, age, and job title for your recipients.
Sender – easy does it
As a result of its simple interface and smooth user experience, Sender is one of the easiest tools to use in the field of email marketing. There is also a substantial allowance of 2,500 subscribers with its free plan, and you can send up to 15,000 emails per month with it. The software also comes with a lot of nice features that you can use such as automation, transactional emails, push notifications, and forms.
Our favorite part of the free plan is that the automation is surprisingly advanced – you’ve got options to send abandoned cart campaigns, for example, as well as to perform actions such as moving subscribers to different lists and updating custom field values, for example. There are a few advantages to using this tool, including its simplicity and the fact that it is not overly complicated compared to other similar-featured tools.
I think they could improve in the following areas: While the email template designs aren’t bad, it would be nice if there were more of them available. It is only possible to integrate your website with a small number of third-party applications, from WordPress to WooCommerce to Magento, among others.
Who is the free plan suited to? The simplicity and utility of Sender would make it an excellent option for those looking for an easy-to-use, no-nonsense email marketing service (with a few nice extras thrown in).
Free Trial: sender.net
Moosend – packed with all the extras
Here is a tool that really piqued our interest when we were researching email marketing platforms. With a colourful interface and fun branding, this site is probably one of the most eye-pleasing ones out there, in terms of design. Moosend’s free plan only allows you to subscribe to a maximum of 1,000 subscribers, but the rest of the package is actually quite generous – you get unlimited emails, access to almost all features of the service (excluding landing pages and team accounts), and, amazingly, there is no Moosend branding on your emails.
A feature we liked a lot was the drag-and-drop email editor, which allows you to quickly and easily create 3- and 4-column layouts with ease. In addition, you’ll be able to choose from a nice selection of around 40 email templates, as well as cool extra features such as spam testing, A/B testing, and automation.
The areas where they should improve: While it works well for the most part, there are a few things that could run more smoothly, such as the automation editor and email editor, which could be improved. Additionally, we encountered some issues with deliverability at the beginning of the campaign, and we would recommend keeping a close eye on the campaign performance rates in the future.
What is the best way to use the free plan? The Moosend mailing list service might be a good choice for you if you have a smaller list and would like to benefit from perks like spam testing and unbranded emails, like those that Moosend offers.
You can try Moosend.com for free for 30 days.
The use of email marketing can help you win over new customers. Studies have shown that email marketing generates a higher return on investment compared to other forms of marketing for online businesses. In spite of the fact that it can be a powerful marketing tool, finding the right tools to create, send and track your campaign can be difficult.
In order for any small business to create and nurture its marketing channels, email marketing software has always been a useful tool to create and nurture these channels. Depending on the type of email marketing tool you want to use, you can find them on the market. There are some tools that are available for free that are widely used.
If you are looking for a way to promote your business on the internet, email marketing is the best method to use. I would recommend that you try out one of these free email marketing software programs, which will allow you to design campaigns, generate leads, and also measure the performance of your campaigns.