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Market Research Report Template

Are you looking for market research report template ppt? Or an example of a market research report template free? Well, look no further. The aim of this report is to provide all the information you need regarding market research report.

What can you get from market research report template? Templates are the best option to get something done in less time. Market research report sample is easy to understand. It can be used by people with no prior experience on creating projects of this nature. So have a look at market research report sample and start working on your assignment immediately.

Five Forces Analysis Template

five forces analysis template

Use Porter’s Five Forces Model to understand an industry by analyzing five different criteria and how high the power, threat, or rivalry in each area is — here are the five criteria: 

  • Competitive rivalry
  • Threat of new entrants
  • Threat of substitution
  • Buyer power
  • Supplier power

SWOT Analysis Template

free editable swot analysis template

   A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis looks at your internal strengths and weaknesses, and your external opportunities and threats within the market. A SWOT analysis highlights direct areas of opportunity your company can continue, build, focus on, and work to overcome.   Download a free, editable SWOT Analysis template here. 

Market Survey Template

Both market surveys and focus groups (which we’ll cover in the next section) help you uncover important information about your buyer personas, target audience, current customers, market, competition, and more (e.g. demand for your product or service, potential pricing, impressions of your branding, etc.).

Surveys should contain a variety of question types, like multiple choice, rankings, and open-ended responses. Ask quantitative and short-answer questions to save you time and to more easily draw conclusions. (Save longer questions that will warrant more detailed responses for your focus groups.)

Here are some categories of questions you should ask via survey: 

  • Demographic questions
  • Business questions
  • Competitor questions
  • Industry questions
  • Brand questions
  • Product questions

Focus Group Template

Focus groups are an opportunity to collect in-depth, qualitative data from your real customers or members of your target audience. You should ask your focus group participants open-ended questions. While doing so, keep these tips top of mind:

  • Set a limit for the number of questions you’re asking (after all, they’re open-ended). 
  • Provide participants with a prototype or demonstration.
  • Ask participants how they feel about your price.
  • Ask participants about your competition.
  • Offer participants time at the end of the session for final comments, questions, or concerns.

How To Present Market Research Analysis Results?

How to present market research results: 1. Hone in on your research, 2. Segment your customers, 3. Set your KPIs, 4. Produce your summary, 5. Identify your stakeholders, 6. Use a mix of visualizations, 7. Use professional data dashboards, 8. Keep on improving and evolving

Here we look at how you should present your research reports, considering the steps it takes to connect with the outcomes you need to succeed.

Hone in on your research

When looking at how to source consumer research in a presentation, you should focus on two areas: primary and secondary research. Primary research comes from your internal data, monitoring existing business practices, the effectiveness of sales, and the tools used for communication, for instance. Primary research also assesses market competition by evaluating the business plans of the competitors. Secondary research focuses on existing data collected by a third party, information used to perform benchmarking, and market analysis. Such metrics help in deciding which market segments are the ones the company should focus its efforts on or where the brand is standing in the minds of consumers. Before you start the reporting process, you should set your goals, segmenting your research into primary and secondary segments to get to grips with the kind of information you need to work with to achieve effective results.

Segment your customers

To give your market research report data more context, you should segment your customers into different groups according to the preferences outlined in the survey or feedback results or by examining behavioral or demographic data.

If you segment your customers, you can tailor your market research and analysis reports to display only the information, charts, or graphics that will provide actionable insights into their wants, needs, or industry-based pain points. 

Identify your stakeholders

Once you’ve drilled down into your market research analysis and segmented your customer groups, it’s important to consider the key stakeholders within the business that will benefit from your information the most. 

By looking at both internal and external stakeholders, you will give your results a path to effective presentation, gaining the tools to understand which areas of feedback or data are most valuable, as well as most redundant. As a result, you will ensure your results data is concise and meets the exact information needs of every stakeholder involved in the process.

Set your KPIs

To start with, keep in mind that your reports should be concise and accurate – straight to the point without omitting any essential information. Work to ensure that your data is clean and organized, with participants grouped into relevant categories (demographics, profession, industry, education, etc.). Once you’ve organized your research, set your goals, and cleaned your data, you should set your KPIs to ensure your report is populated with the right visualizations to get the job done. Explore our full library of interactive KPI examples for inspiration.

Produce your summary

To complement your previous efforts, writing an executive summary of one or two pages that will explain the general idea of the report is advisable. Then come the usual body parts:

  1. An introduction providing background information, target audience, and objectives;
  2. The qualitative research describing the participants in the research and why they are relevant for the business;
  3. The survey research outlining the questions asked and answered;
  4. A summary of the data used to draw the conclusions, the research methods chosen, and why;
  5. A presentation of the findings based on the research you conducted and an in-depth explanation of these conclusions.

Use a mix of visualizations

When presenting your market research results and data, you should aim to use a balanced mix of text, graphs, charts, and interactive visualizations.

Using your summary as a guide, you should decide which type of visualization will present each specific piece of market research data most effectively (often, the easier to understand and more accessible, the better).

Doing so will allow you to create a story that will put your research information into a living, breathing context, providing a level of insight you need to transform industry, competitor, or customer data or feedback into actionable strategies and initiatives.

Use professional data dashboards:

To optimize your market research-centric data and discoveries, you must work with a dynamic business dashboard. Not only are modern dashboards presentable and customizable, but they will offer you past, predictive, and real-time insights that are accurate, interactive, and yield long-lasting results.

All market research report companies or businesses gathering industry or consumer-based information will benefit from professional data dashboards, as they offer a highly powerful means of presenting your data in a way that everyone can understand. And when that happens, everyone wins.

Did you know? The interactive nature of modern dashboards like datapine also offers the ability to quickly filter specific pockets of information with ease, offering swift access to invaluable insights.

Keep on improving & evolving

Each time you gather or gain new marketing research reports or market research report intel, you should aim to refine your existing dashboards to reflect the ever-changing landscape around you.

If you update your reports and dashboards according to the new research you conduct and new insights you connect with, you will squeeze maximum value from your results data, enjoying consistent development in the process.


Marketing is one of the most important area in any business. It all depends on how the product will be marketed and the marketing strategy to be adopted for any kind of business. So, market research plays a very important role in understanding several aspects related to the given product or service which helps for generating profits.

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