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5 Best Social Media Marketing Tools For Small Businesses

Using social media is one of the best ways for small businesses to reach out to a wider audience. Whether it is connecting with customers on the go, building brand awareness, or simply getting a message across to employees, social media is a valuable tool for small businesses. Finding the right social media marketing tools can be a challenge, especially if you are new to social media marketing and have no experience with it. The purpose of this guide is to help you with that. We’ve gathered five of the best social media marketing tools for small businesses, so you can start using them today!

5 Best Social Media Marketing Tools

It takes time and effort for social media to become great. Creating evergreen content isn’t just about sprinkles of mentions and adding a pinch of evergreen content to the mix. The sad reality is that there is no magical recipe when it comes to social media. It is important to remember that great social media marketing is like any other marketing strategy – it has to be well-crafted, measured, managed, and based on a strong and clear strategy. The latest trends, practices, and tools are necessary for you to deliver on your strategic vision and ensure that you stay on top of the latest developments.

It is a fact that social media schedulers make the process of staying active and engaging on social media easier for us mortals, making our workload easier and paving the way for greater impact with less effort.

I would strongly advise you to seriously consider adding the following tools to your marketing toolkit if you want to get the most out of your social media channels in 2021.

The following are the top 5 social media management tools you should know about:

1. HubSpot

The all-round functionality of Hubspot makes it a great choice for businesses and agencies looking to manage their social media marketing campaigns.

Using this software, users can monitor brand mentions, relevant conversations, and track engagements automatically, as well as set up a post calendar to automatically publish their posts at the right time to the right audience.

You will be able to report on the success of your social strategy across every channel, regardless of whether you publish directly through HubSpot or publish using other tools or on the go. Consequently, you will be able to measure the success of a campaign based on the performance of multiple social channels.

Outstanding features:

  • Post directly to Twitter, Facebook, LinkedIn, and YouTube at any time
  • Trace traffic to campaigns with social posts
  • Switch between social networks easily
  • Customer interactions, inbox activity
  • Provides users with access to specific social media data



  • Starter plan: $50 per month
  • Professional plan: $800 per month or $9,600 per year
  • Enterprise plan: $3,200 per month or 38,400 per year

Annual billing

  • Starter plan: $40/month or $480/year

2. eclincher

Platforms: Facebook, Facebook Messenger, Instagram, Instagram Stories, Twitter, Google My Business, LinkedIn, YouTube, Pinterest, TikTok

G2 Ranking: 4.7 out of 5

There is no doubt that Eclincher is one of the best kept secrets in social media because of their grassroots ‘word-of-mouth’ content marketing efforts. There is a perception that eclincher is the Swiss Army Knife of Social Media, which is what brand advocates tote around with them.

Why should I use an eclincher?

Business owners, marketing agencies, and large teams can get more value and functionality from them than their competitors do, as they are providing more value and functionality.

Customer service is something that you might expect to be a standard. The support team at eclincher takes its clients’ expectation of a high level of service very seriously, especially in the SaaS world. This company offers 24/7 live chat support, one-on-one demos or meetings, and they listen to the feedback of their customers. Almost all sites like G2Crowd, Capterra, GetApp, and the like have consistently and notably awarded them as the best in class when it comes to customer support.

When you use eclincher’s social media management tool to manage your social media, you will be able to capture some serious social media ROI. Using a single dashboard, the eclincher marketing automation platform helps marketers and social media managers to manage their social media accounts more efficiently. A few of the features of this digital marketing platform include bulk scheduling, publishing from smart queues and RSS feeds, collecting and responding to all social media interactions in one inbox, automated and customized analytics reports, and team collaboration workflows. Furthermore, you will be able to find a comprehensive content scheduler and publisher, drag and drop visual calendar, campaign tracking, competitor analysis, and customized social media post editing across all channels.

Whether you are looking for a top rated social media management tool or a platform, this platform has everything you need to implement your social media marketing strategy successfully.

There is no doubt that schedulers are top of mind when it comes to Instagram, so you’ll love the Insta Link in bio traffic driver, custom Instagram grid setup, and the option to schedule Instagram posts, stories, and carousels.

It is designed that the inbox of the Eclincher or a social media CRM will always keep you updated so that you do not miss any interactions, messages, comments, or reviews. All interactions are automatically collected in one inbox where they can be viewed at any time. After you reply, you will be able to complete the item and “clean” your inbox as a result.

It is also possible to discover relevant content with eclincher, as well as curate and publish articles to your social media profiles.

The package also includes keyword and hashtag monitoring, social media analytics, Google Analytics integration, URL shorteners, campaign tracking, and much more.

In terms of social marketing tools, this one has it all so that you can keep your campaigns well organized, innovative, and cater to a variety of social media accounts.

The following are a few other integrations that may be of interest to you: Yelp, Canva,, Zendesk, Bitly, Feedly, and Unsplash. TikTok for Business has already been integrated with Slack in 2021, and Slack is coming in 2022.

One of the most amazing things about working with eclincher is how easy their team environment is to work in and how flexible they are with the ongoing addition of features to benefit future as well as current clients without having to impose additional fees on them.

3. BuzzSumo

In a nutshell, Buzzsumo serves as a tool for conducting research. This tool allows all users to discover the most shared content on various social media channels based on a vast and up-to-date database of data gathered on these channels.

It is important to note that the search areas are not limited to your site, but also those of other sites. By using the collected data, content writers are able to generate new ideas, develop high-performing content, and monitor the performance of the content they create

Outstanding features:

  • All social media channels share the same content
  • Influencers related to particular topics
  • Analyze competition based on content
  • Provide users with trending topics and audience interests
  • Keywords and insights from competitors’ posts

Pricing: Offer 7-day trial and unlimited month searches, no commitments, easy cancellation

Month billing

  • Pro plan: $99/month
  • Plus plan: $179/month
  • Large plan: $299/month
  • Enterprise plan: $499+/month

Year billing

  • Pro plan: $79 per month or $948/year
  • Plus plan: $139 per month or 1668/year
  • Large plan: $239 per month or 2868/year
  • Enterprise plan: $499+/month

Free Social Media Marketing Tools for Fan Enthusiast

1. Facebook Barometer

Do you feel like your Facebook strategy is missing something? A little perspective goes a long way. You can’t consider external factors when you’re so focused on what’s right in front of you.

Your client’s Facebook following is growing steadily. Maybe your social media marketing agency is rocking reach. Nice job!

What are your competitors’ results?

Your competitors are also working hard to attract the same audience. Consider their progress when reviewing your brand’s performance.

You can compare your Facebook Page to your competitors’ Pages with Barometer, a free social media tool. Check out your Facebook Page’s performance against over 58,000 others. Compare metrics like:

  • Organic reach
  • Paid reach
  • Viral reach
  • Fans reached
  • Engagement rate
  • People talking about your page
  • Negative feedback
  • CTR

Free social media marketing tool Barometer is #2.

Using Barometer’s average percentages, you will be able to compare the last 50 posts made for each Facebook Page, which provides you with a solid basis for comparison.

To get more accurate industry averages, choose a range of audience that corresponds to your Facebook Page for the Barometer and you will get more accurate results.

Scroll down for more insights into the page such as the reach and impressions of the page.

The industry average for Facebook Pages is available on Facebook, so you can compare yours with it

2. Buffer

Buffer is one of the most popular social media management tools on the market today.

  • Number of users: 1
  • Number of profiles: 3
  • Platforms supported: Instagram, Facebook, Twitter, LinkedIn, Pinterest
  • Scheduling: Available for up to 10 posts per channel
Noteworthy free features

Buffer’s free plan includes:

  • Posting schedules. It is possible to set the next content in your queue to automatically publish on the next scheduled day and at the time you choose based on the time you choose.
  • Shuffle queue. As an example, if you create social media content in batches on the same topic, you may want to consider shuffle your posts so that they’re published in a random order in order to add variety to your feeds, particularly if you create social media content in batches.
  • Google Analytics Campaign tracking. Take a look at how much traffic you are getting from your social media posts so you can make adjustments to your strategy accordingly.
  • Start Page. The purpose of short landing pages is to inform people about your business, direct them to your website and other content outside of social media, or provide them with information specific to your latest social media marketing campaign

Even though the free version of Buffer is fairly standard, it is a great tool to start out with if you intend to scale your social media marketing efforts up in the future. Take a look at some of the features that its paid options have to offer.

Paid plans & features

Buffer is able to grow with you as your social media marketing needs and team grow.

  1. Essentials at $6 per channel per month: This package includes unlimited social media channels with up to 2,000 posts scheduled per channel, custom thumbnails for videos, multi-channel campaigns, and more.
  2. Team at $12 per channel per month: Unlimited users, exportable and branded reports, custom access and permissions.
  3. Agency at $120 per month for first 10 social channels ($6 per channel per month for additional channels): Includes custom UTM parameters, Google Analytics integrations, and approval workflows.

3. Canva

Any social media post needs images, whether it’s a blog post or a seasonal sale. The images should be of high quality and of good quality.

Taking your own photos and designing your own graphics takes a lot of time and money, though.

In the event that you do not have a lot of time or money to spare, Canva is an excellent option for you. It is a free design app that allows you to create all kinds of graphics, from Facebook cover photos and Instagram Stories to tweets and images for your blog posts.

Among the most popular tools for social media marketing is Canva, a web application for creating simple designs

Hundreds of templates are available for you to choose from to get started.

It is important to note that Canva’s social media templates follow each platform’s recommended image dimensions, so you do not have to worry about resizing your images. It is as simple as replacing the text, logos, and photos in each graphic with your own to make it your own.

Once you have created something you like, you can use it over and over again as long as you want. You just have to copy the design and update the text or images, and you will be able to reuse the template for as long as you like.

It might be worth upgrading to the paid version of Canva if you find that you are using it constantly.

With Canva Pro, you can set and save brand colors, fonts, GIFs, and resize your designs for other platforms by using just a single click. With Canva Pro, you can set and save brand colors, fonts, and GIFs.

4. Later

Originally developed as a simple Instagram scheduling tool (when is the best time to post on Instagram anyway? ), Later has evolved into an all-in-one social media scheduling tool.

  • Number of users: 1
  • Number of profiles: 6 (1 per platform listed below)
  • Platforms supported: Instagram, Facebook, Twitter, Pinterest, TikTok, LinkedIn
  • Scheduling: Available for 10 posts per profile per month
Free features that are worth noting

What are some of the cool features you’ll be able to access in Later?

  • Media library. Your visual content can be uploaded or collected in one place for easy access, organization, resharing, etc.
  • Visual Instagram Planner. Create eye-catching Instagram posts with the Visual Instagram Planner.
  • Bio. Make sales and drive traffic to your website with

It has been found that most free social media management tools only support three to five platforms, with TikTok being one of them. As of today, Later supports six major social platforms, including TikTok! (And what’s the best time to post on TikTok? When’s the best time to post on TikTok?)

Paid plans & features

Whenever you are considering upgrading for paid features, you can try any of the following plans free for 14 days if you decide to upgrade:

  1. Start at $15 per month: This includes one user, one social set, and 30 posts per social profile per month.
  2. Growth at $40 per month: This package includes three users, three social sets, 150 posts per social profile, and the option of adding on social set and user add-ons.
  3. Advanced at $80 per month: Subscription includes unlimited posts and the ability to have as many users as you want.

How Social Media Marketing Can Help Your Small Business.

The term social media marketing refers to the type of marketing in which online platforms such as Facebook, Twitter, and LinkedIn are used to connect with customers and promote products and services. As a result, you will need to use social media to build relationships with potential and existing customers, as well as to attract new ones.

A small business can use social media marketing to reach a broader audience, develop relationships with potential and current customers, and build brand awareness through the use of social media marketing. As a result of the use of social media for marketing purposes, small businesses are able to increase their visibility, reach and sales volume in the marketplace, increase their sales volume, and make their products and services more appealing to customers.

How Social Media Marketing Can Help Your Business

Small businesses should consider using social media marketing to:

1) Build relationships with potential and current customers

2) Increase sales volume

3) Createaferiences to their products or services

4) Enhance customer service

5) Develop word-of-mouth endorsement

How to Use Social Media Marketing to Grow Your Business.

If you want to use social media to promote your business, you will need to plan your campaign first in order to get started. A strategy for reaching your target audience includes identifying them and developing a plan for how you will reach them. A variety of social media platforms can be used for reaching out to your target market, including online and print media, as well as television and radio.

In subsection 2.2, we will discuss how you can use social media to promote your business.

There are a number of ways in which a business can promote its products and services, one of them being through social media. In order to build relationships with your customers, you can use this method as a way to connect with them and connect with them. As well as generating publicity for your company or product, you can also use social media to drive traffic to your website or other online locations, thereby driving traffic to your website or other online locations.

Use Social Media to Grow Your Business

If you use social media to grow your business, you can achieve increased profits and customer loyalty as a result. You can also increase the size of your organization more quickly if you co-operate with other companies in a cooperative effort as opposed to if you do it alone in order to grow the scale of your organization.

Use Social Media to Improve Your Business

By implementing social media into your business and making it more customer-friendly, you will be able to create a more customer-friendly environment and increase your sales. The use of social media is also a great way to develop relationships with potential customers and provide them with valuable information about your company and products. You will be able to increase your customer’s loyalty if you do this, and you will be able to encourage them to buy from you in the future.

Tips for Using Social Media in Your Business: Useful Social Media Tips for Your Business.

Creating a social media strategy is one of the best ways to make sure that you get the most out of social media for your business. It involves considering what you want to accomplish with your social media platforms and how you can go about accomplishing that with the help of your social media platforms. Small businesses, for example, could use social media to advertise their products and services, increase their customer contact, or connect with new customers, if they run a small business.

Use Social Media to Increase Productivity

The use of social media as a way to increase productivity can be a great way to save money and time. As an example of a useful use of social media, you can share tips and tricks for working more efficiently, learning new skills, and remaining organized using social media. As a marketing tool, social media can also be used to help you increase your sales and reach out to new customers as a means of promoting your product or service.

Use Social Media to Increase Your Sales

You need to take advantage of the opportunities that come with online marketing in order to be able to sell more products or services through your social media platforms in order to succeed. If you use effective keywords and target your posts accordingly, you will be able to improve your sales chances in a great deal. Furthermore, if you are looking for ways to increase traffic to your website – whether it is through SEO or link building – then using social media is one of the best ways to do that!

Use Social Media to Improve Your Web Presence

If you want your business website to be successful on the Internet, it has to have good web visibility in order to do well. It is well known that improving a business’ web presence can be one of the most effective ways for them to save money and improve the customer experience that they provide to their customers. There is a number of steps you can take to ensure that your website looks its best on all devices by taking steps such as optimizing your HTML structure and coding style, participating in Google AdWords bidding wars (or any other type of PPC campaign), or using relevant search engine optimization techniques.


Your business can grow through social media marketing, improve productivity, and reach a broader audience with the help of social media marketing. By planning and executing a social media campaign, you can increase sales and achieve more goals for your business as a result of increasing your sales. This guide offers useful information for getting the most out of social media in addition to offering useful tips for getting the most out of social media in a positive way to help you grow your business through social media.

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