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13 Free Web Analytics Tools For Professionals

Luckily, there are plenty of web analytics tools that are available to track and analyze your website. You can find free as well as paid versions of web analytics software for your website, but it is always hard to choose the right tool that is not only easy to use but also accurate when analyzing your website.

The good news is that you don’t need to worry about it, because I am going to present you with a list of the top 5+ best web analytics tools so that you won’t have to do it yourself.

1. Semrush

With the help of Semrush, you can dive deep into how you’re performing online in order to uncover any potential problems. You can use this web analytics tool to gain in-depth insight into the SEO progress you are making on your website. The following are some of the key features of this analytics tool that you should know about.

Key Features:

  • Keeping track of the rankings of keywords
  • Research on keywords and phrases
  • Enhances the building of backlinks
  • Checker for on-page SEO on a website
  • Measuring organic traffic to a website


  • There is a wide range of SEO tools available to you
  • Tools to help you with on-page, off-page, and technical SEO
  • Rankings are tracked on a daily basis


  • It is difficult to navigate the site when there are too many tools available


Free version available.

Pro: $99.95

Guru: $199.95

Business: $399.95

There is also a tip that you can use that will help you figure out what keyword gaps you have and how to fill them. It is then possible for you to rank higher than them by creating content around the keywords they are using.

2. UXtweak

Using UXtweak, you will be able to see your website from your users’ point of view, which is the ultimate website analytics tool. It gives you the ability to capture every interaction of your visitors, such as mouse movements, scrolls, taps, and clicks, in real time, and replay their entire activity with the pixel-perfect playback of the entire session.

With UXtweak, you will be able to see exactly how your customers feel so that you can become more understanding of their frustration.

Key Features: 

  • Session Replay – Get a detailed understanding of how your site is being used by your visitors
  • Heatmaps – using heatmaps to determine where users click, how far they scroll, and where they move their cursor on your website
  • SmartSearch Filters – Detect any event that may trigger the exclusion of a user 
  • Activity Tracking

As well as that, UXtweak offers a variety of other UX research & behavior analytic tools as well, including Website Testing, Five Second Test, First Click Test, and many others that are applicable to UX research.


  • Starter: Free, no credit card required
  • Professional: $70 per month
  • Enterprise: custom


  • An easy way to implement GTM, GDPR, and CCPA compliant solutions
  • A user panel with more than 155 million users and a recruiting widget
  • All the tools you need for testing are included in one plan
  • Targeting based on technical data
  • Analyses, filters, and PDF reports that can be customized


  • Supported languages are only 10 at the moment

Pro tip:

In order to get even more valuable insights, try using Session Recording together with Website Testing in order to get even more useful information. As a result of this approach, it is possible for you to uncover all the possible usability issues that may be present on your website.

3. Oribi

It is estimated that there are thousands of businesses around the world that use Oribi to get a better understanding of their analytics. In addition, it is not necessary for you to have any experience with code, tag managers, or developers in order to use it.

The Oribi platform provides you with actionable insights about your business with just a few clicks of a mouse.  With our insight services, you will be able to make more informed business decisions that will drive results for your company, so you can make better-informed business decisions. With the help of this groundbreaking analytics tool, you will be able to build and analyze funnels quickly, identify which channels convert best, and even identify where your prospects are losing interest in your content as a result of this tool.

Key Features:

  • Whenever a button is clicked or a page is viewed, it keeps track of those actions
  • It is possible to track and compare campaigns by using UTMs
  • There is no need to write any code in order to define conversion goals
  • Actionable insights that can be put into practice as soon as possible
  • Adding events to your calendar from Google and Facebook
  • Make highly targeted lookalike and retargeting audiences that are finely tuned and highly targeted


  • Our customer service team is comprised of a very strong group of people
  • It doesn’t require any coding skills, tag managers, or developers to get started with this tool
  • The process of building a new audience is simple and straightforward
  • It is possible to analyze specific segments of the data by using smart filters


  • In order to master this technique, there is a learning curve involved


If you would like to sign up for Oribi’s free 7-day trial, no credit card is required to sign up. During your free trial which is included in the plan, you will have the opportunity to speak with one of their conversion experts regarding the data that has been collected from your website.

After the trial period ends, the pricing for the plan starts at $450/month once the trial period has expired.

4. HubSpot

It is important to note that HubSpot is an effective tool that gives you a lot of useful information about the visitors to your website, all at the click of a button. Among the metrics that are reported in these reports are traffic, session duration, bounce rate, engagement, average time spent on the site, form fills, and new visitors.

What is the best feature of this product? HubSpot has a powerful built-in analytics dashboard that is built into the software.

The available analytics, reports, and dashboards make it easier for you to analyze the data in a smarter way with the inbuilt analytics, reports, and dashboards.

As a result of these insights, you will be able to better understand your website data and put it to use. In order to drive more conversions, you should display different offers with smart call-to-actions on your website. HubSpot is one of the easiest tools to use since it is entirely hosted off-site as well.

5. Clicky

There are approximately 1.1 million websites that use this online web analytics tool to get detailed information about metrics like their visitor traffic in real-time.

In addition to providing detailed information about each visitor’s activity, this software solution allows you to react to the traffic on your website quickly and accurately.

In order for you to target a particular audience, you can divide your visitors into specific segments, which makes it easier for you to segment your visitors. Make sure your visitors are sorted and filtered according to the business needs that you have.

With heatmaps you can get a minute-by-minute update on what your visitors are doing on your site. It is also possible to view these heatmaps further by visitor, page, or segment as well.

Also, your site’s uptime is being monitored from seven different locations around the world through this tool. In addition to the fact that it is completely hosted off-site, it is also extremely easy to set up. As long as you don’t exceed 3,000 page views per month, it’s free. It is necessary to choose one of their paid plans if you wish to go beyond that.

6. Woopra

When it comes to optimizing your customer experience in order to drive engagement and improve retention, Woopra is an excellent choice for you. In my opinion, it is one of the best website analytics tools that can provide you with answers to all of your questions regarding your customers’ purchasing journeys.

As a result, you will be able to find details about what users do, when they make payments, or when they open emails.

Is there anything else I can tell you, you ask? When a customer interacts with your company, you can use its inbuilt automation to trigger real-time actions tailored to your specific requirements. By doing this, you will be able to build stronger relationships with your customers. Aside from being hosted off-site, Woopra is also a paid platform that is hosted off-site. However, it is free to use for up to 500k actions per month.

 7. Plausible

The purpose of Plausible is to provide users with a lightweight, open-source, cookieless website analysis tool

Basically, it is designed to collect simple information about website traffic, such as pageviews, bounce rates, and the length of a visit

The price for 10,000 pageviews starts at $6/month and goes up from there

8. Fathom

Essentially, Fathom is a simple, lightweight, privacy-centric analytics tool created with simplicity in mind

The purpose of this tool is to gather basic data on website analytics, such as unique visitors, bounce rates, and goal completions,

For 100,000 pageviews, the price starts at $14/month

9. Simple Analytics

In its simplest form, Simple Analytics is a web analytics service that does not require cookies

The purpose of this tool is to: track top-level traffic metrics such as referral sources, top pages, and country of origin of visitors

For 100,000 views, the price starts at $19/month.

10. Google Analytics

This is a tool from Google that is used to analyze traffic

An example of what it can be used for would be: analyzing website traffic, users, bounce rates, goal conversions, and real-time visitor counts

There is no charge for this product

We surveyed 2000+ analytics professionals and found that 74% of them use Google Analytics (GA) in their analysis. As far as web analytics go, this did not come as a shock to us since GA is by far the market leader in this arena. According to BuiltWith, GA is used on at least 30 million websites. Unless you pay for Google 360, you will be able to sample data at high volumes without paying for GA because GA is free for everyone.

⏫ Power up: get more from your Google Analytics data by combining it with Hotjar’s heatmap, session recording, and feedback tools. Here are 5 ways to use Google Analytics and Hotjar together to grow your business.

11. Adobe Analytics

In a nutshell, it is a tool that Adobe developed to analyze traffic and collect data from multiple channels

There are a number of uses for it, including: an alternative to Google Analytics for enterprises

Price: on request

4% of experts surveyed use Adobe Analytics. In my opinion, Adobe Analytics has several advantages over Google Analytics, one of which is the ability to collect data across multiple channels, including web, voice, OTT (over-the-top), and the Internet of Things (IoT). In order to provide advanced insights, the focus is on machine learning and predictive algorithms.

12. Crazyegg — Improving websites through detailed analysis

Crazy Egg homepage

Using CrazyEgg, you are able to analyze visitor behavior in order to improve the user experience on a website as well as increase conversion rates and return on investment.

CrazyEgg is well known for its heat-mapping tools and session recordings, which are the cornerstones of their website analysis services. However, what I like even more about CrazyEgg is their ability to allow clients to run A/B tests. This allows them to make improvements to the website’s design and to the customer experience as a whole.

It is the primary purpose of Crazyegg to help websites understand how their visitors navigate through the website, and how much time they spend on the website. This tool can also be used to identify any weaknesses in your web page and correct it so that you can convert visitors into loyal customers.

With CrazyEgg’s visual reports, individual session recordings, and other tools, you can enhance the optimization of your website by getting valuable insights into the behavior of your users.

Furthermore, CrazyEgg is capable of being integrated with a number of different platforms, including Drupal, Google Tag Manager, Joomla, and a number of others. This provides further value to the platform.

Key features

  • Heatmaps and scroll maps — Track user activity on a page, where they click, how far they scroll, how they see CTAs, and more with heatmaps and scroll maps.
  • Snapshot reporting — snapshots of heatmaps and scrollmaps to understand user behavior.
  • Session recordings — recordings of entire sessions for a better understanding of behavior.
  • A/B Testing — Test heatmaps and session recordings for information and insights.
  • Demo dashboard — Potential clients can see how CrazyEgg works and see what the dashboard looks like.

Pricing and plans

One of five paid plans is available after a 30-day free trial. The customer can choose a plan based on its unique features.

Basic plan
  • $24 per month

The Basic plan includes tracking data on sites with up to 30,000 page views per month. All recordings are stored for 3 months and there is no limit to the number of websites you can track. Unlimited A/B tests are included in this plan.

Standard plan
  • $49 per month

Standard plan offers everything the Basic plan does plus more. Traffic can be tracked on up to 75,000 pages per month across unlimited sites. A year’s storage is available for 500 recordings. Also unlimited A/B testing and editing.

Plus plan
  • $99 per month

With the Plus plan, users can track activities on unlimited sites with up to 150,000 page views per month. Records can be made up to 1,000 times and stored for two years. It is possible to run unlimited A/B tests and edits.

Pro plan
  • $249 per month

A Pro plan is designed for businesses with more than 500,000 page views per month who want to track traffic across all their sites. Recordings last for 2 years and can be made up to 5,000 times. Support is also prioritized for Pro users.

Custom plan
  • Priced according to your requirements

For those who need more, Crazyegg also offers a Custom plan. If you are interested in additional information, please visit Crazyegg >>.

13. Mixpanel — Web analysis and data science

Mixpanel homepage

Mixpanel is a platform for measuring user experience on websites, analyzing it, and helping websites to retain customers as a result of it.

Using Mixpanel is a very helpful tool for websites that want to know how their customers interact with their site and the products they sell there. In order for website owners to get a better understanding of the behavior of their customers, identify current trends, and ultimately base their decision based on the collected data, they need to first understand the behavior of their customers.

In contrast, Mixpanel is a user-centric company with an event-based model that allows you to target specific users with appropriate messages so that they are more likely to engage with your site as a result of the interactions they make.

Mixpanel is not only capable of delivering mighty analytics for users, but it also offers users the ability to see simple yet comprehensive reports on traffic, create cohorts and build funnels, and a lot more, in addition to the powerful analytics.

Key features

  • An important aspect of behavioral analytics is the analysis of customer behavior so that we can better understand what they are doing and how they perceive your product to improve it and maximize conversions.
  • The use of data science models enables websites to predict the actions of their users, identify changes, and react accordingly based on the information.
  • A/B testing and message testing – It is important to send targeted messages and run A/B tests to specific users in order to encourage them to take certain actions.
  • We provide our users with real-time access to their data – the majority of user data can be analyzed within a minute of it being collected.
  • Easily integrate Mixpanel with other platforms – more than 30 platforms are available to be integrated with Mixpanel for the best results.

Pricing and plans

A free plan is offered by Mixpanel, and there are several paid plans as well, depending on the type of business you run and the needs you have.

Free plan
  • Free of charge

The Free plan gives unrestricted access to all analytics for 1,000 tracked users and stores data for 90 days.

Growth plan
  • $89 per month

The Growth plan offers everything included in the Free plan and more. You can track up to 25,000 users, use B2B analytics tools, store data for 12 months, and more.

Custom plan
  • Custom pricing

There are a number of features that users are able to access with the Custom plan, including customization of their data history, unlimited storage, security consultations, and even live chat support.


There’s a lot of free web analytics tools out there, but a lot of them aren’t worth it. A lot of these tools have 500 page views a month, which isn’t going to give you a ton of data on your customers. These tools are all from reputable companies and have been used by millions of people around the globe.

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