The best email marketing software enables you to design, segment, test and optimize your email campaigns. We tested the top email marketing services to help you figure out which one is right for your business.
This site includes advice about choosing the most reliable email marketing software for your business needs. Learn about the top vendors, what questions to ask during demos, and more.
Which is the BEST Email Marketing Service?
With so many choices, it’s hard to pick the right one for your business. So here’s our expert recommendation:
If you’re a small business or just getting started with email marketing, then Constant Contact is the best email marketing service for you.
It comes with all the features you need to grow your email list and engage with your audience. Plus, you can make use of their 60-day free trial without any contract or commitment. That way, you can experiment and get to know their tools before you actually have to start paying.
If you’re running an online store where you want to personalize emails based on user behavior such as abandoned carts, first-time users, return buyers, etc., then we recommend that you use Drip. They have an easy-to-use drip campaign funnel builder that allows you to trigger action-driven campaigns.
If you’re a professional blogger or content creator who wants to send automated emails that feel personal while increasing your engagement and revenue, then ConvertKit is for you. It’s designed to help you market and monetize your work, and create a solid brand.
Sendinblue
Sendinblue offers a good compromise between the expense it requires and the service that is simple to use and complete in the functions it offers (like the more famous ActiveCampaign).
Sendinblue also has a well-developed CRM section and offers excellent possibilities for automation, integration, and segmentation, representing the real competitive advantage over other platforms. The interface, however, can be more complicated than other services like Mailchimp).
It is also an excellent tool for SMS marketing. There is a range of templates for creating your emails.
Sendinblue allows you to create custom workflows that send emails automatically. You can even use your contact’s behavior on your website to trigger emails. For example, you could send an automated email if a customer adds an item to their cart but fails to check it.
Sendinblue offers an entirely free account for up to 300 emails per day and receive unlimited contacts. If you do want to send more emails than that, paid plans start at $ 25/month.
AWeber
AWeber is suitable for those who based their businesses in the web marketing industry and are looking for a reliable tool while having a limited budget.
In fact, according to their official website, AWeber’s mission statement is to “deliver powerfully-simple email marketing for small businesses that does 90% of the work for you. We leave 10% for you to have fun!” And who doesn’t want to have fun?!
Beginners can benefit from AWeber’s detailed and intuitive reports. The more experienced power users can take advantage of split-tests.
Features of AWeber include unique features like a prebuilt template library, an AI-powered design assistant, a drag-and-drop email and landing page designer, a campaign marketplace, and automated campaign features.
Drip
Drip is a powerful email marketing platform, with high WooCommerce integration. It’s a particularly good option if you run an e-commerce website. It has smart marketing automation tools and intelligent email segmentation.
Drip also provides a ton of support through live chat, as well as with webinars, complete online courses, and excellent documentation.
It may not be the cheapest option depending on what your email marketing outreach needs are, but it’s worth the money to maximize your marketing efforts. Look at their pricing more here.
Mailjet
Free Plan: Up to 6,000 emails per month / 200 emails per day
Paid plans: Start at $8.69 per month
Mailjet describes itself as the email solution for fast-moving teams. You have one platform to create, edit, and send emails as a team.
Its free plan is designed for those wanting to send fewer than 6,000 emails per month. You can then choose either the Basic or Premium plans, both of which come in five pricing levels depending on the number of emails you intend to send. Finally, there is a customized Enterprise pricing plan with dedicated account management services for those sending more than 900,000 emails per month.
Unlike many of these tools, the free plan doesn’t have any limit on the number of people you send your emails to – just a limit of 6,000 emails per month in total. You have access to an advanced email editor and receive advance statistics on your campaigns.
Wix ShoutOut
Free Plans: Get 3 ShoutOuts per month with the free plan.
Paid Plans: Paid Wix ShoutOut plans start at $4.90 per month.
Wix is a website builder at its core. With Wix ShoutOut, Wix has incorporated the simplicity of their web builder into a simple email marketing platform with pre-built templates and an easy-to-use builder. You can customize your emails with different backgrounds, colors, fonts, and more. Plus, the emails are mobile-ready and look great on any device. Wix ShoutOut comes with an email list management tool for easy segmentation.
CleverReach
Free Plans: Includes up to 250 subscribers and 1,000 emails per month.
Paid Plans: Paid plans start at $30 per month.
CleverReach is an enterprise-level email marketing service that includes features like automation, forms, a campaign calendar, and reports. If your email list is small and you want to make sure you’re GDPR compliant, CleverReach is a great option.
EmailOctopus
Free Plan/Trial: 10,000 emails/month for 2,500 subscribers
Best for: SMEs, eCommerce, NPOs
Unique feature: Easy-to-use Editor
What started as a feature of Amazon’s SES service, EmailOctopus, has proven to be one of the best free email marketing services with the easiest-to-use email builder and clean UI. While EmailOctopus doesn’t have many features, it’s pretty nice for an email marketing tool that just started as an independent service.
Email list management is also pretty easy to grasp, allowing you to add fields, import, and export your lists in a breeze. The free version will equip you with the necessary segmentation and personalization features to send better email content that speaks to your audience.
Overall, EmailOctopus has some great tools that are ideal for beginners who need basic customer support and don’t mind the branding.
EmailOctopus Features
- Statistics stored for 30 days
- Drag-n-drop email editor
- Basic customer support
- Email list management
EmailOctopus Pricing
Simplicity is the best thing you get from EmailOctopus’ free plan. To get free control of your email design and priority support, you’ll need to upgrade to a paid plan starting at $24/month.
Benchmark Email
Free Plan/Trial: 250 emails/month for unlimited contacts
Best for: SMBs, Bloggers, Agencies
Unique feature: Live engagement reports
Benchmark is an SMB-loving program and a worthy free Constant Contact alternative. It is one of those free email marketing services with a strong presence in more than fifteen countries.
This tool is straightforward. Super-simple, one would argue. But simple doesn’t mean bad, and indeed, Benchmark’s free email marketing tool is quite well-known out there. The intuitive and easy-to-use email editor will save you valuable time, while the responsive templates will also display nicely.
Apart from email marketing, Benchmark Email will give you access to simple lead generation, basic reporting, and a lite version of its marketing automation features to get you started. Overall, Benchmark Email is an excellent free email marketing option to learn the ropes and create your first email drip campaigns.
Benchmark Email Features
- Basic drip campaigns and signup forms
- Live engagement reports
- Email delivery management tools
- Polls and surveys
Benchmark Email Pricing
Benchmark is a great free service to get you started, but it’s a bit limited. To unlock the more advanced features of the platform, Benchmark Email offers two paid options starting at $15/month.
OptinMonster
OptinMonster is one of the best conversion optimization software platforms on the market. It allows you to convert website visitors into email subscribers and customers easily.
It comes with easy-to-integrating lightbox popups, slide-in modules, welcome mats, coupon wheels, and more.
OptinMonster works with all popular email marketing services and quickly gets more subscribers for your email list.
It is packed with many features that help you automatically target users and show them personalized campaigns. For example, you can show targeted messages for different pages on your site. You can also show campaigns based on user activity and geographic location.
Intercom
Intercom is a live chat tool, but it does so much more. It allows you to use chatbots and integrate your chats with other elements of your marketing workflow.
Intercom allows you to send automatic in-app messages that go far beyond just text. You can use images, videos, emojis, and even apps to help you with your marketing. It’s easy to choose from many different massage styles, without the need to involve a developer.
Intercom also has several optional add-ons available. These include product tours, advanced lead generation, and sophisticated customer engagement.
Smash Balloon
Smash Balloon offers four different WordPress plugins that allow you to add social feeds to your website; this concerns Facebook, Instagram, Twitter, and YouTube.
These WordPress plugins are a great way to make the most of the time you spend on social media while conveniently monitoring your email marketing. You can automatically include posts from your account or even posts with a specific hashtag, where applicable.
You can customize your social feeds in multiple ways. For example, you can create a shoppable Instagram feed, so clickable Instagram photos of your products are automatically added to your site.
Ontraport
Best Full-Lifecycle CRM for Email ($79/month)
When you think of email marketing, the name Ontraport might not immediately come to mind. However, they have been in business for 13+ years, have over 100 employees, and make over $10MM in revenue per year.
They’re best known as a customer relationship management (CRM) tool first, and email marketing platform second.
Their core feature is their Campaign Builder, which is visual marketing automation and live reporting platform. With this tool, you can create advanced sequences and collaborate with other users in real-time:
Ontraport has a powerful block-based editor with lots of helpful contextual help and hover buttons to help you with any issues you run into while building campaigns.
Pricing:
One downside is that their Basic paid plan starts at $79/month and only allows 1,000 contacts, which isn’t scalable. For example, once your email list grows from 1,000 to 2,500 subscribers, the monthly price almost doubles to $147/month.
Ultimately, this tool is best for sales-driven organizations in high-end B2B or B2C industries – companies where automation and sales workflows are more important than sending bulk emails to large lists.
You can get started with Ontraport free for 14 days with no credit card required.
RafflePress
RafflePress is the best WordPress Contest and a free plugin that allows you to encourage user interactions.
These could include visiting a page on your site, signing up for your email list, participating in polls or surveys, watching a video, and more. You can even create your actions, like asking readers to leave a comment.
By creating competition for your readers, you can dramatically increase how engaged they are with your content. You can also set up actions that prompt readers to share your content on social media
How to Grow Your Email List FAST!
Most email marketing services let you create signup forms that you can add to your site so visitors can subscribe.
These forms are usually a simple template that’s easily missed by visitors so your email list may grow but slowly.
Instead, you’ll want to target your visitors at the right time and place with stunning offers they can’t refuse. You could offer a free eBook, checklist, guide, or any other lead magnet. And if you’re running a WooCommerce store, you can add a discount or freebie to their purchase if they sign up for your newsletter.
Conclusion
Email Marketing Software provides you the full control of your audience and customers. The Email Marketing strategy can affect your business for a long time. As well as an Email marketing campaign helps you building a good relation with your customer and clients you can easily promote your business.
Email marketing tools are the best tools to make your email marketing work easier and more profitable. You will have the ability to send tons of emails easily, as well as track each email that you send by using some of the amazing tools available on the market today. Some of these tools allow you to email up to millions of people at once, while others offer valuable integration with your autoresponder services.