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Best Email Marketing Software For Small Business

Email marketing is a great way to connect with customers who have expressed interest in your brand, which makes it a powerful tool for building connections and driving conversions. That’s why an email marketing strategy is a vital part of any successful business. It’s important to have the right email software to execute your email marketing campaign, so you need the best email marketing software for small business.

Following is a list of best email marketing software for small business. E-mail marketing is an essential part of your business or organization. You can leverage the power of email marketing for a number of reasons. The days where you could sit back and watch people visit your website are gone. Today, you need to be able to stand out from the crowd and reach potential customers in their inboxes. This article will help you choose the best email marketing platform for small business.

Before you can even think about creating the perfect email, you will need an email marketing tool to assist you. Email marketing is still one of the best ways to drive traffic back to your website and get your company name out there – but first you must choose a platform. An email marketing tool is a great way for any business or organization to market their services and/or products on a personalized basis.

Until now, I am pretty sure that you have ever heard about the best email marketing software for small business. Email marketing is something that is familiar to you, but it is not the same thing to use the right software. So, after reading this article, you would become familiar with free email marketing tools and best email marketing software for small business. Hope it will help you.

Research methodology:

  1. We signed up with the email marketing tools and created an email list using our email addresses.
  2. We asked people who have never used any email marketing software before to rate how easy it is to get started and use these platforms.
  3. Then, we looked at each tool in-depth and assessed the features and pricing models in more detail.


Convertkit email marketing software

Free Plans: Allow you to start building your audience with useful features like unlimited landing page templates and forms to choose from and managing up to 1,000 subscribers. 

Paid Plans: Paid plans range from $29 to upwards of $4,000 depending on how many subscribers you have 

Convertkit gives you the fluidity and flexibility desired in email campaign creation and execution. You get great performance and increased productivity, you can use its automation to save time, in addition to creating a customer funnel, it is easy to use, powerful and functional, the cost is more affordable compared to other software, Instead of traditional email marketing platforms, where you have to know coding and HTML, ConvertKit provides a seamless, drag-and-drop-capable experience to create professional emails that convert. There’s also an automation feature to view the whole layout of your funnel.


GetResponse email marketing platform

GetResponse is an email marketing platform that can be used by small and medium-sized businesses and, more generally, by those who have just started a new business. But even big corporations including Ikea and Unicef use GetResponse to create powerful, simplified emails in one easy-to-use tool. 

It is a particularly economical and easy to use service. The service offers various functions and integrations, as well as detailed statistics. The weak point is linked to the automation processes, not mainly developed.

What makes GetResponse a fantastic email marketing service to invest in is the additional option to use the service for other marketing needs you may want to fulfill. This includes, but is not limited to, landing page creation and optimization, conversion funnels, and marketing automation. 


ActiveCampaign Email Marketing platform

Small businesses and startups can opt for ActiveCampaign, an inexpensive Email Marketing platform that is easy to use and has several specific functions for SMEs.

This platform has its CRM system to manage leads and, therefore, automatically organize sales and marketing. Process automation is a point in favor of Active Campaign which presents ground-breaking, informative reports that tell users what is working in their email marketing efforts and what isn’t. 

What makes ActiveCampaign a great email marketing service to look into is how it filters the customer experience acquisition process. The platform’s official website filters potential users by industry, product, and role. This allows the platform to completely customize your email marketing service needs depending on who you are and what you are looking for. 



Free Plan: Free email tools are limited to 2,000 sends per month, with HubSpot branding.

Paid plans: HubSpot’s paid marketing plans start at $480 per year.

HubSpot is best known as a CRM, but they also have a free email marketing tool to support small business transactional email needs. This easy-to-use drag-and-drop tool features a visual editor with pre-built templates to get you ready to go fast. HubSpot’s email marketing service offers native integration with its other marketing tools and provides a centralized database of contacts where you can organize lists, as well as manage and track the performance of your emails.



Free Plan: Free email tools are limited to 1,000 sends per month and 500 subscribers.

Paid Plans: ExpressPigeon’s paid plans start at $1,000 per month.

ExpressPigeon is a good solution for businesses with small lists that are sending to important, high-priority subscribers. It provides the tools you need to create and personalize emails, automate your email responses, and send a high volume of emails each month. With the free plan, you get access to the premium services but you’ll have low send priority.



Free Plans: Limited free plan includes 2 email templates, 5 test emails daily, and 1,000 monthly views.

Paid Plans: Stripo paid plans start at $125 per year.

Stripo offers two types of email editors: one for marketers with little (or no) design experience and the other for email developers (with an HTML code editor). You can use Stripo’s drag-and-drop editor to create personalized emails.


Mailerlite free email marketing services

Free Plan/Trial: 12,000 emails/month for 1,000 subscribers

Best for: Creatives, Bloggers, SMBs, NPOs

Unique feature: A/B Testing features

Another unique platform in our free email marketing services list is MailerLite. The platform has a simple UI and a user-friendly drag-and-drop editor to take the hassle out of creating email campaigns even if you have limited experience.

Furthermore, what makes MailerLite a great free option for creatives and bloggers is the rich text editor and the built-in photo editing feature to create newsletter images that represent your brand.

Apart from email marketing, the free version will give you access to email automation features, including advanced segmentation, contact tagging, and its famous A/B testing tools. Reporting and analytics are, of course, part of the free version, giving you email campaign reports and surveys.

In general, MailerLite’s free email marketing service is simple and straightforward for beginners who want to grow their list and send their first email campaign, especially if they don’t mind the platform’s logo.

MailerLite Features

  • Unsubscribe page builder
  • Built-in photo editing to make attractive emails
  • Subscriber management to keep your lists clean
  • A/B split testing to find which elements perform better
  • Reporting and survey to track your email performance

MailerLite Pricing

Mailerlite is among the best free email marketing services you can get to reach your audience. The platform offers subscriber-based paid options starting at $10/month, and you get access to additional features like promotion popups and delivery by time zone.


Mailchimp email marketing software

Free Plan/Trial: 10,000 emails/month for 2,000 subscribers

Best for: eCommerce, Publishers

Unique feature: Behavioral targeting tools

Mailchimp is one of those free email marketing services that are too popular to miss. The platform will equip you with basic email newsletter templates, A/B testing, and even a built-in CRM to help out with your venture.

When it comes to creating emails, Mailchimp has a Creative Assistant that resizes your designs based on your brand. If you rely heavily on visuals, Mailchimp also gives you access to its content studio to store photos, graphics, and more.

What’s more, Mailchimp’s behavioral tagging will help you create targeted marketing campaigns like abandoned cart emails. Website engagement is also something Mailchimp offers in the free plan, allowing you to monitor site views.

Overall, Mailchimp’s free newsletter service can benefit your first email marketing endeavors. Nevertheless, like some of the other free Mailchimp alternatives in this list, you can’t get rid of the branded footer.

Mailchimp Features

  • List management tools to keep your contacts organized
  • Behavioral targeting for more relevant email content
  • Basic email newsletter templates to get started
  • Integrations with popular apps including Gmail
  • Single-step automation

Mailchimp Pricing

The platform’s free plan will give you access to some great features to get started. For more, Mailchimp’s pricing starts at $17, offering social post scheduling and retargeting ads.


Mailjet email marketing service

Free Plan/Trial: 6,000 emails/month (200/day) for unlimited subscribers

Best for: SMEs, eCommerce, Enterprises

Unique feature: SMTP relay service

MailJet is a platform that started as a transactional email service. Later, it evolved into an email marketing platform with advanced email marketing tools, APIs, and Webhooks. MailJet is one of the free email marketing services that provide a “pay as you grow” pricing model that can be pretty beneficial if you’re low on budget.

The email service’s drag-n-drop email builder is easy-to-use, while the basic segmentation features will help you create more personalized email campaigns for your target audience. Furthermore, MailJet lets you collaborate on emails with your teammates, allowing you to update numerous elements simultaneously.

Now, as far as customer support is concerned, this free email marketing tool doesn’t offer online customer support for their free plan. Despite the lack of an online support team, MailJet’s free version makes newsletter design easier, offering you basic automation tools to get started.

Mailjet Features

  • Store unlimited contacts details
  • Email campaign co-creation
  • Reporting and advanced email stats
  • SMTP relay service

Mailjet Pricing

MailJet’s free plan might be a bit limited compared to the other free email marketing services. For extra features and online customer support, the platform offers three tiers starting at $9.65/month.


SendPulse free email tool

Free Plan/Trial: 15,000 email/month for 500 subscribers

Best for: eCommerce, SMEs

Unique feature: Resend to non-openers

If you want to go multi-channel fast and easy and have all the tools for that (mostly) available, then you’re looking at the right free email marketing tool, as you can get more than just… well, email marketing tools.

SendPulse offers options for SMS marketing, Viber marketing, transactional emails, and so on. But, is everything you may need to be included in this free email marketing tool? Well, its features are pretty versatile and useful for a variety of industries, giving you the ability to create beautiful campaigns using Sendpulse’s responsive email templates and email automation features.

The free email marketing tool lets you personalize your campaigns to create more targeted welcome emails, re-engagement campaigns and more. Finally, Sendpulse’s unique features allow you to target your non-openers and boost your open rates.

SendPulse Features

  • HTML editor
  • Web push notifications
  • Segmentation and personalization
  • Integrations with eCommerce platforms like Shopify and Woocommerce

SendPulse Pricing

Sendpulse’s free plan will give you a generous number of email sends per month but to a small number of subscribers. To send more, you need a paid plan, starting at about $8,5/month.

What is the Best Email Marketing Software?

To choose from the best email marketing software, research price, reliability, technical support, template designs, ease of use, deliverability, automation, integrations, and any additional features you need.

The best email marketing software should allow you to design emails easily, segment your list, personalize your messaging, and view analytics reports. And they should most importantly hit users’ primary inboxes.


Like so many of us, you may have pondered about the best email marketing software for small business. But first of all, it will be important to understand that there is quite a difference between these two main categories – free email marketing tools and email marketing platforms. 

The best email marketing software for small business. The most powerful tools allow you to automate communication with your customers. You need special tools to create and manage bulk emails.

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